Part 1
Tea restaurant business plan
I. Outline of the business
1. Company name: **** Tea Restaurant
2. Organizational form: Individual business
3. Place of business: within the University of Nantong
4. Main products: Hong Kong-style tea drinks, pastries, stews, ice cream
5. Business mode: breakfast, morning and afternoon tea, afternoon tea
6. Service tenet: delicious, fashionable, high-quality, healthy, so that customer satisfaction
8. Business philosophy: modern Hong Kong drinks and Hong Kong food of the urban fashion style, fresh and fast, fashionable and delicious, civilian.
9. Business strategy goal: the development of very modern urban characteristics, reflecting the beautiful environment of Hong Kong-style style, to create a commoner brand of healthy food and drink.
Second, market analysis
1. The basic characteristics of the industry
1 food diversification: Hong Kong style cafes provide Chinese and Western food, but also a lot of Hong Kong's unique diet. There are often dozens of food items in a small restaurant menu, with a wide range of choices, so customers can mix and match as they please to choose the right food.
2 Efficiency: Customers go to the cashier to pay by themselves after patronizing the restaurant, and there is no need to wait, from ordering to checking out are speedy.
3Food is affordable: food sold in traditional restaurants is usually more expensive. A meal at a teahouse can cost as little as $10 or more, and regular and fast food at a teahouse will include a drink, or free water or hot tea.
2. Feasibility Analysis
1There are not many Hong Kong style cafes in Nantong, and the price is high. Affordable and high quality cafes are catering to the college students' pursuit of quality and low consumption.
2While the school has a cafeteria and many stalls, students busy with classes in the morning, to buy breakfast is still crowded, so fast refreshments will be favored by students.
3 college students are not uniform class time, so the meal time will not be centralized. The introduction of morning and afternoon tea to meet the needs of college students. Even if some students do not arrive at the meal time, they will want to buy some drinks and snacks.
4Tea restaurant food varieties, each time you can change with a different flavor, each time there is a different taste, for the willingness to try fresh *** college students, very attractive.
5 Hong Kong style cafes in the store environment fashion, elegant, comfortable, suitable for college students to chat, dating, enjoy the petty mood of the leisure atmosphere, can experience the humanized service and more humane characteristics of the cultural atmosphere.
3. Competition
There are a lot of fast-food restaurants on campus, such as Happy Station, Hao Da Xiang Chicken Fillet and Whoo Hao Chicken Fillet. There are also a number of beverage stores, such as Duko, Dancing Tea Ceremony and Seven Cups of Tea. These businesses have developed a strong brand awareness among students. There are also some stalls in the cafeteria and North Street that are very cheap and have a price advantage over us.
4. Future development trend
While there are now individual chain-style cafes, with a certain number of Hong Kong-style cafes, but according to market research data show that prices are generally high. Coupled with the Hong Kong-style cafes special food and services, as well as fashionable, comfortable environment, we should be able to effectively enter the student market. After establishing a good reputation among students, looking for investors, you can open branches in other parts of Nantong.
Part 2
Tea business plan
Commercial operations are most focused on the "ground" "popularity", which is not a superstition, "the ground" The main thing is to look at this aspect of the business atmosphere, this business atmosphere on the goods we operate is not appropriate, "popularity" mainly refers to the aspect of our business there is no customer flow of these customers whether there is a psychological motivation to buy our goods.
Tea as a special commodity, in addition to its drinking health care functions, but also reflects its cultural and artistic values, it can make people clear mind, elegant net, back to nature - the choice of tea store according to the characteristics of tea, summarized in the following sections usually:
1, busy commercial centers: these areas of commercial Atmosphere is strong, the flow of customers, shopping levels of complexity, high frequency of purchase, most consumers have a strong quality, good, beautiful characteristics, but the cost of housing prices or rent is relatively high, the competition is particularly fierce, so before entering the careful consideration must be made to analyze their own manpower, financial resources, material resources have, such as if there are conditions to enter the "business center "Of course the right, what is to seize the" high ground "it! But the strength does not have, must not take risks, these aspects of the requirements of the tea taste high several, pay attention to the brand, tea varieties should be rich, and tea-related tea sets, tea books to support, such as alabaster, porcelain, glass tea sets, and so on.
2, hotels and restaurants near the group: hotels and restaurants are business travelers living in the area, most of them do not bring tea, at any time to buy, and, for la visit friends and relatives, piggybacking on a little tea, appear elegant and not vulgar, restaurants also want to use the tea, "guests to bubble tea" is the traditional Chinese etiquette. Hotel and restaurant group next to open a tea store, is more cost-effective, the rent should not be too high, but also be able to rent a hotel and restaurant business hall, from the increase in style and can be combined with the tea ceremony.
3, the traffic avenue: these aspects of the population flow is large, mainly to attract customers, so these aspects of the focus on the external attraction of the tea store, varieties should be new, prices should be preferential, suitable for a few of the older name, intangibles, larger businessmen to enter the businessmen who have just started the best not to blindly set up a tea store.
4, residential areas: tea is a necessity for residents to consume, choose the residential area is usually less risky, but at the same time, for different levels of residents tea store business style is not the same.
a, the old district: these residential areas with the ancient Chinese characteristics, hard work, the virtue of simplicity, tea can not be too high-grade, favoring the low-grade, the pursuit of profits to be low, the salesman to be flexible, focus on people, the quality of tea must be stable, the reputation should be good.
b, the new district: these residents are more advanced consumption, and material wealth and spiritual civilization is relatively high, requiring operators to slightly higher grade of tea varieties, a few varieties rich in a few new varieties to be more on the tea varieties to keep up with the new trend.
c, high-grade property area: this group of people is the reform and opening up of the first rich people, they live in a high degree, fast-paced, this lot to open a tea store, taste should be a little higher, the price should be a little higher, the requirements of the sales staff of better quality, the packaging should be exquisite, the tea packaging speed should be fast, and at the same time can be a few more on the high-grade gifts, high-grade tea, business hours to put a long time a few.
d, industry settlements: now some cities, the formation of a kind of industry area, such as retired old cadres area, teachers area, star area. Tea operators should be based on the characteristics of different groups of people, to take a different style of business.
Part 3
Sweet Cake Shop Business Plan
With the development of the economy, fierce competition is inevitable, "irritable", "depressed" has become a word that people often hang in the mouth; at the same time. At the same time, today's children lack of hands-on opportunities; in addition, the "different" mentality in the public, especially the young student group occupies an indispensable position. Making a unique cake, candy and other food products and having an extraordinary hands-on process has a huge potential among the young, children and students! Therefore, in order to alleviate the pressure of fierce competition, give children a condition to do it themselves, and give young people a unique enjoyment, our "DIY food chain stores" came into being. Considering the fact that our college students are short of funds, we decided to build a small to large industry, starting from a simple "DIY cake store", to make their own brand, and gradually expand their own industry, to form a chain of DIY food a dragon. Create a city shelter!
Second, the enterprise introduction
1, the project name: DIY cake store - DIY food chain
2, the project purpose: to create a city shelter, leading the young fashion!
3, Project Declaration: My Cake, My Young!
4, Store Name:
I Cake - DIY Cake Shop
Note: <1>, I - I, I Cake - DIY food chain store
Note: <1>, I - -I, I Cake - my cake, is DIY cake, do-it-yourself cake, unique cake in the world!
<2>, I and "love" resonance, is like cake, like our cake store!
5, store theme song:
"Sweet" - Jay Chou
Main lyrics: I gently taste a mouthful of what you say love me ......
Will be played in the store for a certain time every day.
6. Slogan:
My Cake, My Young!
Note: Young has two levels of significance, on the one hand, it is the embodiment of our youth oriented group, on the other hand, Young is homophonic with the word "like", that is, if you make your own cake by yourself, you will have the look you want! The way you want it to be!
7, store trademark:
Note: a candle on the top, is the letter "I" change, the left side of the missing piece of the circle is the cake is also the letter "C", and the back of the "ake" together is "ake". "together is" Cake "represents the meaning of the cake, and then together with the candle, is the name of our cake store "I Cake"!
8, store address:
Select the school near the young people gathered near the area, and convenient transportation place. Because this project is mainly facing the object is the young group, we will be easy to prioritize the principle, and, because of its student source of continuous renewal, resulting in a guarantee of the continuity of the customer base, so choose the school near the lot.
Three options:
<1>, Haidian Wudaokou Hualian near the street store for rent
Floor area: 50 square meters
Resource description: the surrounding area all over a lot of colleges and universities with convenient transportation is very familiar to the vast majority of people in the college students to consume the concentration of the consumer population can not be questioned. Is an excellent store business field.
<2>, the University of Nationalities near the west gate of the store with food and beverage conditions
Face area: 45 square meters