China Consumers Association believes that this behavior will lead to overeating and should be resisted. Blind box seems to have become a wealth password in real life, and all walks of life are trying to use blind box sales to increase their sales. A few days ago, KFC and POP MART launched a joint blind box package, which aroused widespread concern in society and was named by China Consumers Association.

Kfc and POP MART launched a joint blind box package. POP MART is a big winner in the wave of blind boxes, and KFC is a behemoth in the catering industry. A few days ago, the two sides launched a joint blind box package, and according to the sales rules of this blind box package, consumers want to collect the whole set of dolls, and the 6-point package is the minimum order quantity. The probability of rare hidden currency is 1:72.

After the launch of the set meal, some consumers spent more than 10,000 yuan on the set meal for their dolls at one time, and even there were cases where they bought and ate on behalf of others and directly threw away the food they could not finish eating.

Inducing food with a blind box? Excessive consumption? When boycotting.

The above is the title of the article published on the website of China Consumers Association, which clearly puts forward the attitude of China Consumers Association on this matter and advocates consumers to resist such behavior.

China Consumers Association said that KFC fast food is a time-limited commodity, characterized by on-demand purchase and instant consumption. However, using limited blind box sales as a hunger marketing means to stimulate consumption is very likely to lead consumers to impulse consumption and may cause food waste caused by excessive purchase.

After the launch of the joint package of KFC and POP MART, the situation of buying vegetables and abandoning vegetables in the market has proved the authenticity of this point.

China Consumers Association advocates rational consumption of consumers, and should resist this kind of food waste and all kinds of bad consumption behaviors such as blind consumption and impulsive consumption.

In this incident, I think what China Consumers Association said is very reasonable. As a catering enterprise, the promotion of hunger marketing can indeed increase its sales, but the food waste caused by this behavior is contrary to social public order and good customs. As consumers, we should start from ourselves, develop good consumption habits and nip all kinds of bad consumption behaviors in the bud.