how to show the application of illustration in packaging design?

Illustration, also known as illustration, as an important visual communication form of modern design, has been widely used in many fields of modern design and has become one of the important manifestations of packaging and product design. With its unique artistic charm and rich expressive language, illustration has been paid more and more attention by designers. At the same time, it has brought a refreshing experience to the packaging market and is deeply loved by the public because of its unique stylized performance.

There are various ways of illustration, and different brushes and designers show completely different styles. It is precisely because of the variability of its style that we can learn from the creative style of illustrations and create packaging works with strong visual appeal on the basis of analyzing the attributes and characteristics of the goods themselves, as shown in the following figure.

Illustration can express a totally different feeling from photography, creating a dizzying variety of forms. The combination of illustration and packaging design gives designers great creative freedom, and designers can boldly try various styles of design: exaggerated painting style can highlight the characteristics of packaging, increase the interest of packaging, and is suitable for the packaging of creative products, as shown in Figure 2.1 below; Black-and-white sketch lines reflect the simplicity and naturalness of packaging, giving people a quiet and friendly feeling, and are used in the packaging of humanistic goods, as shown in Figure 2.2; Illustrations of small fresh wind and healing wind give people a pleasing and warm feeling, which are deeply loved by women and are mostly used for packaging cosmetics, paper towels and other commodities, as shown in Figure 2.3 below; Illustrations with national flavor, influenced by regions and customs, are often used in the packaging of tea and other special products, as shown in the following figure

Illustrations' rich artistic modeling language, aestheticism, realism, retro and many other styles can be integrated into the packaging design of clothing, cosmetics and food, which not only meets the different emotional needs of different consumers, but also achieves good design and communication effects. Illustration packaging design gives people reverie through beautiful modeling and guides consumers' associative feelings to convey information. The application of illustration in packaging endows packaging with new decoration form and visual communication concept, brings brand-new packaging means and visual effects to packaging design, and adds artistic charm and cultural connotation. Ps packaging design steps

Taking a commercial project as an example, the design process of a package can be summarized into eight parts: design input, investigation and research, concept research and development, design and production, sample production, proposal display, feedback and modification confirmation, and mass production.

As for the steps of ps packaging design, attach a ps packaging tutorial: Learn more ps skills. Click (

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Making the front outline effect

(1) Create a new "mooncake packaging design" file. First, draw the flat figure of mooncake packaging, create a new layer 1, and select the "Rectangular Box Selection Tool" to draw a rectangular selection in the image.

(2) set the foreground color to light yellow (R:211,G:169,B:111), select Brush Tool, set the Brush Style to Soft Edge and Size to 91 in the options bar, and then smear it on the edge of the image. The effect is as shown in the figure.

(3) keep the selection status and execute "selection >; Transform Selection menu command, press and hold the shortcut key Alt+Shift to reduce the selection, and then double-click the left mouse button in the selection to complete the transformation, as shown in the figure.

(4) Select Gradient Tool, set the gradient color from red (R:229,G:31,B:41) to crimson (R:113,G:24,B:27) in the options bar, and then drag the linear gradient fill from top to bottom in the selection, as shown.

(5) carry out "constituency >: Transform Selection menu command, hold down the Alt key and drag the left and right edges of the selection inward, and the selected effect will be as shown in the figure.

(6) Select Gradient Tool, and then set the color in the options bar from orange (R:197,G:137,B:47) to light yellow (R:225,G:179,B:115) to orange (r: 197, g: 137, r: 115).

(7) click the "linear gradient" button in the options bar, and then drag the linear gradient fill from top to bottom in the selection, as shown in the figure.

(8) Select the Elliptical Marquee Tool and hold down the Shift key to draw a right circular selection, as shown.

(9) Set the Foreground to white, select the Brush Tool, set the Brush Style to Soft Edge and the Size to 51 in the options bar, and draw white images at the upper and lower ends of the selection to obtain a transparent circular effect, as shown in the figure.

(11) open the "material file >; CH19> Moon cake packaging design > "psd" file, use the "Move Tool" to drag it into the drawing area and put it in the middle of the screen, as shown in the figure.

(11) set the layer blending mode of this pattern layer to "positive overlay", as shown in the figure, and the obtained image effect is shown in the figure.

(12) Select the Rectangular Marquee Tool to draw a rectangular selection below the image and fill it in red (R:218,G:1,B:12), as shown.

(13) open the "material file >; CH19> Moon cake packaging design > Peony. psd "file, use the" Move Tool "to drag it into the drawing area and put it in the position shown in the figure.

(14) Select "Horizontal Text Tool" to enter text in the image, and set "Font" as "Bold" and "Color" as "Deep Red" in the options bar, as shown in the figure.

(15) Enter the word "Shengdian" above the white transparent circle and set the font to "Song Style", as shown in the figure.

(16) execute "layer >; Layer style > Bevel and Relief "menu command, open the Layer Style dialog box, set the style to" Inner Bevel ",then adjust the effect of gloss contour curve appropriately, and set other parameters as shown in the figure.

(17) select the "internal light" option, set the "color" of internal light to white, then adjust the gloss contour curve, and then set other parameters as shown in the figure.

(18) select the "gloss" option, set the gloss "color" to white and the "blending mode" to "color fade", and set other parameters as shown in the figure.

(19) select the "gradient overlay" option, and set the gradient "color" to yellow and the style to "linear". Other parameter settings are shown in the figure.

(21) select the "external light" option, set the "color" of external light to black, and then adjust the gloss contour curve appropriately. Other parameter settings are shown in the figure.

(21) click "ok" to get the text with the layer style added, and the effect is as shown in the figure.

(22) open the "material file >; CH19> Moon cake packaging design > Text. psd file, drag it into the drawing area with the Move Tool and put it in the middle of the screen, as shown in the figure.

(23) execute "layer >; Layer style > Projection menu command, set the projection "color" to black, and other parameter settings are shown in the figure.

(24) select the "bevel and relief" option, set the style as "inner bevel", the gloss contour as "ring", the highlight mode as white, and the shadow mode as orange (R:225,G:145,B:41), and set other parameters as shown in the figure.

(25) click "ok" to get the text effect after adding the layer style. as shown in the figure, select all layers except the background layer and press the shortcut key Ctrl+E to merge the layers.

create a three-dimensional effect

(1) select the merged layer, press the shortcut key Ctrl+T, and then press and hold the Ctrl key to adjust the control points of the four corners respectively, and transform them into the shapes as shown in the figure.

(2) Select the Polygon Lasso Tool to draw a quadrilateral selection at the position shown in the figure, and use the Gradient Tool to drag the linear gradient fill, and set the color from crimson (R:51,G:1,B:1) to red (R:236,G:32,B:41). The effect is shown in the figure.

(3) Use the Polygon Lasso Tool to draw a polygon selection on the side of the packaging box, and drag a linear gradient to fill it, and set the color from khaki (R:178,G:113,B:26) to orange (R:221,G:145,B:31), as shown in Figure 9-41.

(4) set the "foreground color" to red (R:226,G:43,B:38), and use the Brush Tool to draw two thin lines around the profile image, as shown.

(5) Create a new layer, put it above the background layer, select the Polygon Lasso Tool, set the Feather Radius to 11 in the options bar, and then draw the selection around the box and fill it with black to get the projection effect, as shown in the figure.

(6) open the "material file >; CH19> Moon cake packaging design > Open the box. psd file, use the Move Tool to drag it into the drawing area, and place it on the right side of the carton image, as shown in the figure. What are the manifestations of creative packaging design?

Next, I would like to summarize the manifestations of packaging design. The elements that can be used in the packaging of each kind of products come and go, but if we adopt different composition and typesetting and use some novel expressions, we can also make many innovative packaging. A good designer should be proficient in 18 kinds of martial arts. How many of the following eight forms have you used?

1. Photographic pictures

Directly showing the product or the elements directly related to the product through photography is the expression method that is closest to the original thing itself and most acceptable to consumers (except those things that are offensive). In fact, the effect of using real photos in advertising design is better than other methods, as David Ogilvy said in Confessions of an Advertiser. Therefore, packaging design with photographic pictures has always been one of the most mainstream expression techniques, especially in the packaging design of food and beverage products. The operation process of this technique is generally like this: first draw a sketch, then prepare the material for shooting, then retouch it, and finally put it in the packaging layout for typesetting. The level of photographers and retouchers is directly related to the quality of design. Of course, we can also find some simple elements directly on the material website.

2. Combination of photographic materials and reality

Combination of photographic materials

Combination of photographic materials and non-physical materials

3. Vector elements

Vector elements refer to flat elements made by some vector drawing tools, which may be realistic or abstract. I also divide the packaging design of pure words into this category, which is fashionable, modern and general.

4. Illustration and watercolor painting

Generally, illustrators are needed to help carry out the painting part (of course, some designers with excellent hand-drawing skills can do it themselves), and then they are handed over to designers for typesetting. This technique is widely used in the packaging of women's products, which has a little fresh and literary feeling. In fact, watercolor gives people the same feeling, but watercolor is different from the general illustration visual experience, which is more artistic. The operation flow of these two expression techniques is generally: first, draw a sketch on paper and color it, then scan it to the computer for processing with software (this step is omitted if you draw directly on the computer with a hand-drawn board), and finally use it for packaging and typesetting; Although it takes a lot of time, the designed packages are generally of high value and can better reflect the designer's intention. I think every graphic designer should try it.

Watercolor

Illustration

5. Oil painting

This technique is more common in the packaging of imported products. The purpose of using this expression technique is generally to show that the product or raw materials are imported from Europe. Of course, many domestic brands do this to make people mistakenly think that this is an imported product. Oil painting has a noble temperament, which can make your products look more valuable, so it is suitable for those products aimed at middle and high-end consumer groups, and it is not recommended to use cheap and low-end products. The operation method can ask some commercial oil painting studios to paint oil paintings, and you can also buy materials online if the requirements are not very high.

6. Chinese painting, ink painting and meticulous painting

Chinese painting, ink painting and meticulous painting are all expressions with China characteristics. Chinese painting and ink painting are relatively atmospheric and meticulous, and many customers like these Chinese-style designs very much. These styles can make the products look more culturally rich, but it is easy to give people a vulgar feeling if the operation is not in place. We can appropriately add some fashionable elements and use relatively new typesetting.

Chinese painting

ink painting

meticulous painting

7. Line drawing and point

Drawing the elements of packaging design with lines or points is also a very popular expression method at present. In fact, it is also a kind of hand drawing, which can be divided into realistic point lines and freehand point lines. Suitable for the packaging of young people's products, more fashionable. Using this expression method, we should pay attention to keeping the picture clean and tidy, and the points and lines should have a certain sense of rhythm and rhythm, so as not to make people feel nervous, and the details should be in place.

line drawing

dots

8. Color blocks

This form of expression has no practical design material. Designers use color blocks to divide and typeset the layout of product packaging through their own understanding of products and brands. The characteristics of this form are: fashion, youth, individuality, simplicity and strong recognition. It is more common in the packaging of cosmetics, skin care products and medicines, but not many customers can accept this form, so it should be used with caution. This form is simple to operate, but it requires designers' typesetting and color matching ability.