New Year's Day Marketing Words

New Year's Day Marketing Words, it is a very important step to buy new year's goods, and it is also needed by every household. Therefore, the birth of New Year's Day is very important for buyers and sellers, and both sides have their own needs, which is also a normal phenomenon in the market. The following New Year's Day Marketing Words are 1

1, and the year-end benefits are much more, and the new year's day is hot.

2. New Year's feast, giving gifts to the whole city!

3. The plan for the whole year lies in spring, snapping up new year's hot stores.

4. where can I find authentic new year's goods? Stay a little longer, and visit all the new farmers.

5, New Year's Day, save all the way home!

6, year after year, the goods are similar, and the new year goods are not left.

7. Bring some new year's goods and go home for the New Year. Go home for the Spring Festival and bring some new year's goods.

8. Hot-selling new year's goods-cheap as home.

9. Take the initiative to buy new year's goods, and you know your mother's heart best.

11. Give yourself a present this year, and you will get a surprise in the new year's goods!

11, the goods will arrive at the hot store when they are bought, and the new year's goods are rich and cheap.

12, it's spring again, and I'm happy to buy new year's goods!

13, the reunion is round and round, which is more than auspicious, so grab the New Year's goods!

14, prepare all the new year's goods and enjoy the festive year!

15, the new year's goods are new year after year, and everyone is happy during the festive season.

16, buy auspicious new year's goods and have a happy New Year!

17, you always have to buy new year's goods, in case you send them.

18, saying goodbye to the old year and welcoming the new year are rich in flavor, and various new year's goods are indispensable.

19. Good new year's goods will help you live a good year. Welcome to the new year's goods hot market!

21, the first-hand new year's goods are loved by the public!

21, the new year's goods are hoarded, and the reunion is round and round for the New Year!

22. Red China Year, Green New Agricultural Capital and Healthy New Year Festival.

23, send blessings in the spring, and send them when you come to the store!

24, saying goodbye to the old year and welcoming the new year is full of flavor, and various new year's goods are indispensable.

25, new year's goods are new year after year, and every family is happy during the festive season.

26. It's a prosperous New Year, and people are busy buying new year's goods.

27. Everything is available for the New Year Festival, saving money and worrying about the new agricultural capital.

28. Hot shopping-whatever you want.

29. Come on, come on, the Year of the Monkey will be wonderful. buy buy will make a fortune by buying new year's goods.

31. Celebrate the family and celebrate the New Year with new year's goods.

31. New year's goods are available every year. This year is unusual. Come and have a look at the store!

32. If seven counts and eight counts, it is most cost-effective for new farmers to buy new year's goods.

33, the feast is opened, and the promotion is all in the new year's hot store!

34, the annual flavor and taste in the new year's goods are everything here!

35. There are five words floating in the sky. I have the new year's goods!

36. The new year's shopping mall is the most beautiful and comfortable.

37. Every year has its present. Our new year's goods are on sale!

38. It's lucky to buy new year's goods, which are excellent here.

39. New year's goods are available every year, and the New Year is always in autumn.

41. Go home first for new year's goods, and make the New Year more delicious!

41, take the initiative to buy new year's goods, and know your mother's heart best.

42, discounts and promotions are busy, and new year's goods are hot.

43. Buy new year's goods first, and then celebrate the New Year. Have a sweet New Year!

44, your family's new year's goods, we contracted this year!

45, auspicious new year, China flavor!

46. Buy new year's goods every year, and all the good goods are in hot stores!

47, the New Year's flavor, sweeping the new year's goods, another good "food" light.

48. The New Year is coming. Come to the store to buy new year's goods.

49. New Year's feast is now or never!

51. Come to a new agricultural capital and enjoy the goods festival in previous years.

51. Put up couplets and hold lanterns. New year's goods have an annual flavor every year!

52. You always have to buy new year's goods, in case they are sent.

53. When the goods are bought, they will be prosperous for the New Year!

54. There are new year's goods every year, and New Year's Eve will last forever.

55. Come and have a good sale and have plenty of food and clothing in the coming year!

56. Spring Festival shopping is ceaseless, and couplet lanterns are walking!

57. Every year has its present, so buy peace every year! The new year's goods are all caught!

58. It's wonderful to have you in the new year's shopping mall.

59. Every day is full of new year's goods. Customers are welcome to buy them!

61, the new year's goods hot market, good goods to share.

61. Xintian, Xindi, Xinnongdu, Nian Custom, Nian Taste and New Year Festival.

62. Come on, let the Year of the Rat be wonderful, and buy buy will get rich by buying new year's goods.

63. Come to the New Year's Festive Shopping Mall during the Spring Festival.

64. New Year's Fair of Food is a new green and healthy agricultural capital.

65, the new year's shopping mall, have fun, buy more happy.

66. Time flies, but new year's goods remain unchanged.

67, the new year's goods hot store, come and grab it cheaply!

68. Come on, let the Year of the Monkey be wonderful, and buy buy will get rich by buying new year's goods.

69. New Year's feast, another wave!

71, the New Year's Day sale, affordable * * * to share!

71. Hot shopping malls for new year's goods, with endless types and tangible benefits.

72. Happy family celebrations, adding new year's goods to welcome the Spring Festival.

73. All the new year's goods are ready, so you can be satisfied!

74. Gather new year's goods with excellent names, and eat whole foods to create a new agricultural capital. New Year's Day Marketing Words 2

E-commerce companies have their own unique skills to create New Year's Day

Customized gift boxes to achieve a sense of "buying new year's goods"

During the New Year's Day, many merchants will introduce limited-edition packaging for the Spring Festival to add festive atmosphere. Through jubilant packaging and publicity words, consumers will achieve a sense of ritual in buying new year's goods for the Spring Festival to a certain extent.

At this year's New Year Festival, Suning announced that it would join hands with Unilever, Tsingtao Brewery, Hershey, Chacha and other brands to release the "Sufu" New Year Gift Box.

After the Double Eleven successfully created Wangwang and other joint IP, Tmall continued to pay attention to hot public opinions in the selection of this year's New Year Festival, such as the "Miss 111 carefully selected/tasted cocoa dark chocolate gift box" jointly organized by Dove and three members of the "Creation 111" women's group; Herbal Garden cooperates with the Summer Palace to make the outer packaging of nut gift boxes according to the appearance of Foxiang Pavilion; Lamian Noodles said that X Dirty White XCHALI's Japanese Lamian Noodles gift box brought two IPS together on one product.

at the same time, through empowering food bloggers, Tmall has launched limited gift boxes for the Spring Festival in its Tmall store, such as the "South-North Eating Gift Box" of the Eclipse, and the "Good Noodles and Fresh Sauce Harvest Gift Box" of Man Shi Man Yu. For this part of the limited products, Tmall said that it would provide assistance and traffic inclination for brand co-branding, customized packaging, world premiere, exclusive membership, etc., and promote a more interesting and richer new year market.

Similar to Tmall, Pinduoduo also announced that it will jointly launch a joint special gift box with 111 brands including Pepsi, Nestle and Tsingtao Brewery at this year's New Year Festival, and said that the subsidy for some categories will be greater than the Double Eleven.

Fresh "semi-finished products" meet the needs of family dinners

In order to meet the needs of users' family dinners, Suning proposed "source customization and direct production" for fresh food during the New Year Festival, which guaranteed the fresh food supply in more than 311 cities across the country through 45 cold chain warehouses, and provided half-day delivery service for consumers in some first-tier cities.

during this year's New Year's Festival, Tmall Fresh has introduced many semi-finished fresh dishes, such as the seafood set meal of Wecook flagship store, the Buddha's Leaping Wall of Zhang Zhenji, and the Boston lobster of Shell Ham, which can be eaten after being heated in the oven. During the Spring Festival, the demand for fresh products is high and the frequency of consumption is high. The distribution efficiency of e-commerce and the cost performance of fresh products will become the key factors for users to consider.

various ways to promote the upward movement of agricultural products

From October 11 to 17, Taobao Live held a live broadcast of the theme of "China County Governor is coming" in Guangdong, Chongqing, Shandong, Guizhou, Zhejiang, Shaanxi and Inner Mongolia for seven consecutive days. From the annual dinner in Guangdong, to the mountain city culture in Chongqing, and then to the Mushroom Museum in Qingyuan, Zhejiang, "Annual China" will include the special food and culture of all regions in China.

During this period, 51 county magistrates will sell Spring Festival goods live together with Viya, Lieer Baobei, Dayingzi and other Taobao head anchors, which will serve as a local product platform for their hometown.

the data shows that the characteristic live broadcast poverty alleviation model of "anchor+county magistrate+star" has achieved considerable results. In the past year, Alibaba attracted 411 million people to watch online through Taobao live broadcast, and helped Xing 'an League sell 11,111 pieces of rice in six or seven minutes in the `live broadcast' on February 5th.

JD.COM crowdfunding and other channels are used to bring local specialty products into the city. With this scheme, JD.COM crowdfunding has successfully hatched explosive products such as "Liu Laoren's pear juice" in Fucheng, Hebei Province and "Volcano King Litchi" in Shishan, Hainan Province, providing new channels for agricultural products to go up.

during the new year festival, Suning launched the "rural purchasing" business, and it took three months to screen out 11 kinds of characteristic fresh agricultural products, including 11111 tons of Yunnan walnut and 111111 tons of Shandong winter jujube, etc., and promoted the upward movement of characteristic agricultural products by means of direct production and special grouping.

On October 4th, Pinduoduo New Year Festival opened. One of the key points of this festival is to ensure that the best quality "New Year" in rural areas is delivered to urban consumers.

Pinduoduo said that it will sell high-quality agricultural products from all over the country through direct delivery from the place of origin and direct supply from the factory. The packaging and packaging production lines in some popular agricultural producing areas and agricultural and sideline products processing places have been running for 24 hours, and more than a dozen logistics vehicles are on standby in turn. It is estimated that nearly 311 million users will participate in the event.

Only by grasping two points can we successfully take advantage of the "New Year Festival"

The "New Year Festival" is an opportunity for local products to increase sales and promote the market. However, for a long time, many very good local products have been made for many years, but they are still not made. What is the reason? What is the key to changing from a "small" specialty to a big brand?

Lou Xiangpeng, chief consultant and chairman of Fulai brand marketing consultancy, said that the "New Year Festival" could not save the local product brands unless the problems were solved at the root.

establishing the concept of big specialty

specialty is good, but it is not done well. The problem often lies in the concept first, and the word "special" is not handled well.

"Height determines vision, and angle changes ideas". To make specialty bigger, we must establish the concept of big specialty, that is, the concept of big food and pan-food, and we can't just treat specialty as specialty.

Specialty products generally have a history and tradition, with rich product features, and some have formed their own marketing and consumption patterns. If enterprises only follow the consumption customs and marketing model, they will operate specialty products by relying on group buying by local organs and enterprises and institutions, visiting relatives and friends for gifts and early adopters by foreign tourists every year, which is a specialty sales under the concept of pure specialty standard, not a big specialty concept, that is to say, it is not a big food concept, and the market must be limited.

To establish the concept of big specialty, we should not stick to the authenticity and original ecology, but should quickly digest and transform the products. Eliminate all factors that are inconvenient for storage, transportation and consumption of products. It is necessary to enable products to be quickly consumed in multiple scenes, multiple times and multiple times.

All local specialties with long legs have been digested and reformed quickly in product form and packaging.

Lipton tea in Britain is fast-disappearing compared with traditional tea in China, while Jiaduobao herbal tea and fragrant and fluttering milk tea are fast-disappearing compared with the sales mode in street shops. I miss that your jujube slices are fast-disappearing compared with traditional fresh dates ...

The so-called "authenticity" of local specialties is also the same, which must be broken. Including authentic taste, authentic product form and authentic consumption mode.

Compared with local street herbal tea shops, canned Wang Laoji and Jia Duobao are obviously not authentic. The spicy beef granules and spicy dried beans, which are nominally Sichuan snacks, are obviously not strong enough for Sichuanese. Now, the small twists of Guifaxiang, which are packaged one by one, have obviously lost their "characteristics" compared with the traditional big twists of Tianjin, which are taller than children. These "not authentic enough" are all compromises made to adapt to the wider national consumer groups and to sell in a wider geographical area. For the sake of consumers, nothing cannot be changed.

Top-level design, seizing resources to be the boss

AL Ries, a strategic master, said: "If a small company wants to become a big enterprise, it should follow the law of' big', don't regard itself as a small company, focus on foreign countries, focus on the whole world, and develop into the national and global markets; At the same time, we must do small things and make ourselves more focused than our opponents. "

To be an enterprise, one must have the ideal of becoming bigger, and the other must have the path and method of becoming bigger. This is the top-level design.

There are three most important principles for local specialty enterprises to formulate strategies:

First, they should learn to give up, and only when they give up can they get what they want, and they should be willing to give up and have great wisdom;

Second, we should focus on resources, and take one as ten strategically and ten as one tactically, which is the only way for SMEs to win.

the third is to be the boss. The boss is a strategic scarce resource. Whoever rises is the sun.

the smaller the enterprise, the more ideas and products it has. More but not refined, scattered but not strong, attacking everywhere, hitting a wall everywhere. This is a common business chaos and strategic misunderstanding in local specialty enterprises. The annihilation of many small and medium-sized enterprises is often not starved to death, but is supported by dazzling opportunities!

The specialty market is a strategic opportunity market, and many categories are leaderless. Entrepreneurs should cherish the strategic opportunities contained in categories. Whoever takes the lead in setting up the banner of categories and becoming the brand representing categories will gain the advantage of "the first one survives, the stronger the stronger".

it's not a specialty, but the pattern is not enough and the thinking is wrong. From local specialties to big specialties, consumers' minds need to be broken, and operators' business concepts and ideas need to be opened.

vision determines thinking, and ideas determine methods. No food is born nationwide. If the output of local specialty and famous products is enlarged and the products and brands are promoted to the whole country, it will grow into an excellent food enterprise. Chinese New Year Festival Marketing Words 3

Chinese New Year Festival Marketing Scheme

Preparation for Chinese New Year Festival

1. Determine the main products and prepare the inventory

Different products adopt different promotion methods. People with different identities will have different needs for goods, so the product promotion copy should also be changed accordingly.

during the activity, consumers' purchase purpose will be clear. Generally, they will choose to buy gifts related to the Chinese New Year. Products will be sold faster, and the shortage of products will directly affect sales, which is not worth the loss for the store.

2. Positioning the store crowd

After the main products are determined, the next step is to determine the audience of the store according to the product situation, so as to help our follow-up marketing and reduce the entry of general traffic.