1. Location

No matter what store we open, we need to choose a storefront. The choice of storefront is very important, which can be said to be the most important factor to determine the business. So what is the most reasonable place for us to open a bakery? First, let's talk about your positioning of products. Positioning means that you set a price for your products. There are three pricing strategies: high-end, middle-end and low-end. For the bread industry, Low-grade bread is only suitable for packaged bread, which is sold to supermarkets and mass-produced by manufacturers, so we focus on the mid-range and high-grade, and the mid-range is the price suitable for popularization, which mainly depends on the consumption level of your consumers. If your store is in the downtown area, then our pricing is more reasonable in the high-grade. If your store is in the community and at the school gate, the mid-range price is more reasonable! So when we choose a site, first think about what price your bread or cake will cost!

second, the craft

There are many kinds of bread and cakes, and there are also many franchised companies or training schools that specialize in making bread or cake. You can also hire an all-round master, but you'd better know something yourself. Otherwise, if you don't know the cost of purchasing materials, you'll suffer a lot. It's best to have more kinds and make them taste better. For a store, you can make at least 61 kinds and keep updating them. But one thing, when you have a product that is not easy to sell, or if it is not sold on the same day, you can't sell it the next day. It's best not to sell it at a discount, because your store has so many consumers and so many customers. If you sell this product at a discount, it will definitely affect other products. Moreover, it will be difficult for you to sell the discounted products back to the original price in the future, and it will affect the grade of your store.

Third, decoration

There are two styles of decoration subject: 1, simple and fresh style, the main color of this style is light color, white European style, and transparent glass is used. From the outside, you can see the products in the store, and pay attention to the European lines on the display cabinets, and the arc display cabinets are the best! This style is suitable for positioning mid-range storefronts, which are opened at the school gate or in the community

2. High-end personality style, which is suitable for positioning high-end storefronts, which are opened in prosperous communities and various stations. You must have your own independent design drawings, which are not consistent with the popular storefront style. You can add matte and wood tone, and add retro style. Store decoration should be personalized, consistent with your own product positioning and advertising. Selection of display cabinets, when we have determined the decoration style, we will start to choose display cabinets.

4.1, display cabinets can be divided into two types: normal temperature display cabinets and constant temperature display cabinets. Relatively speaking, normal temperature display cabinets are much cheaper, while constant temperature display cabinets are much more expensive. If your products can be displayed at normal temperature, choose more display cabinets at normal temperature, or you can choose a combination of normal temperature and constant temperature cabinets, but note that the colors of these two cabinets should be consistent. Display cabinets can be divided into

1 side cabinets (one side is placed against the wall) 2. Middle Island (placed in the middle of the store) 3. Tray-wrapping cabinets (used for placing dishes) 4. Cashiers, side cabinets and Middle Island can also be divided into open type and drawer type. Open type means that you can directly get the products inside without drawer doors. Drawer type has doors, each door corresponds to a product, and the appearance is fully closed.

4.2, two points should be paid attention to in the selection of display cabinets:

1, which should be consistent with the color of the walls and floors in your store!

2. Customize the display cabinet so that you can display more than 61 items and ensure that you have space to update the products in time

3. Design a reasonable floor plan! Reasonably distribute the positions of side cabinets, Nakajima and cashier!

4. Brand introduction of bread display cabinets: constant temperature: Dong Ming, Dong Yang, Hong An, etc.