Product publicity should be based on the needs of the target group of consumers, focusing on a "quality" word, such as refined dishes, high-grade business restaurant services, should be directed to high consumers; fresh style, unique dishes, folk-type restaurants, should be directed to the urban back to the family; warm environment, Home-type restaurant with thoughtful service, should be directed to the people, and to tree brand, consolidate the image as a breakthrough, to strengthen the product in the consumer's existing impression. Usually used in television, radio, newspapers, light boxes, signs on the publicity approach, or targeted chef dishes, customer reviews. To engage in some of the benefits to consumers, so that consumers can not forget the activities, in order to really enhance the corporate image, to promote the improvement of economic efficiency.

Two, strengthen the integration of corporate communication

Catering enterprises should be treated with strategic branding and advertising, which, in particular, to strengthen the integration of communication efforts. The use of product life cycle theory and products, channels, prices, promotions and other marketing factors, integrated strategy, market segmentation, based on the positioning of the restaurant, the scientific positioning of advertising, based on different seasons and seasonal characteristics of the dishes, adjustments and control of advertising investment, to determine and adjust the advertising objectives and advertising strategy. In addition, but also pay attention to the scope of advertising, communication frequency, acceptance rate, consumer impression, sales growth and so on the determination of the advertising effect, pay attention to the overall planning of advertising activities, pay attention to the overall effect and long-term effect.

Three, the power of culture to construct the corporate brand

Culture is an important way to enhance the image of enterprises. Chinese five years of deep cultural connotations and "a dish a frame, a hundred dishes, a hundred flavors," the perfect combination of magical cooking, naturally, can create a culture at the table, food and drink into the unique scenery of culture. Catering enterprises to Chinese culture as the "main ingredient", to the vast and profound diet for the "auxiliary materials", with the help of modern scientific management of the careful blend, naturally can do a good job of catering culture brand this "dish! "

Four.

Four, maintain a good dining customers

To improve brand awareness and loyalty of the restaurant brand is very important, is to maintain your customers. A restaurant to maintain their own dining customers, there are a number of good salesmen and waiters is very important. Because these salesmen and waiters are directly and customers face-to-face contact with people, their personal qualities, and the ability to deal with customers, dealing with things resilience, as well as their dress, dress, talk and so on, will directly affect the customer's impression of the restaurant and evaluation, but also directly affects the customer's future word-of-mouth publicity of the restaurant. Because the customer is a better medium of publicity. Maintain these customer resources, for restaurants to expand their brand awareness in the future, there is a very good role.