E-commerce marketing mode refers to how electronic enterprises use information technology and the Internet to complete a series of marketing links and achieve marketing goals.

E-commerce marketing is a kind of network marketing, which is a process of completing a series of marketing links and achieving marketing goals with the help of the Internet. As we all know, the network has the characteristics of high speed, high efficiency and low cost. Information resources can be enjoyed on the Internet with zero entry threshold. As a new media, the one-on-one interaction of the Internet is a breakthrough for traditional media to face a large number of "audiences".

From the marketing point of view, the one-on-one interaction between producers and consumers on the Internet can help us understand customers' requirements, wishes and suggestions for improvement, and improve the mass marketing of mass production in the industrial era into small group or even individual marketing, which provides great satisfaction for consumers and caters to the purpose of modern marketing concepts.