from October to July this year, the national catering industry achieved a turnover of 211.7 billion yuan, an increase of 18.3% over the same period last year. Among them, the turnover in the first half of the year was 172.85 billion yuan, a year-on-year increase of 18.5%. In the first half of the year, China's catering market continued to show the momentum of rapid development, ranking first in the national consumer goods market and at the forefront of all industries in the national economy. The main characteristics of the catering market in the first half of the year are:

1. The social and economic environment for the development of the catering industry is getting better and better. The development of China's economy and the continuous improvement of people's living standards are the basic conditions for the development of catering industry. In the first half of this year, China's gross national product reached 3,949 billion yuan, an increase of 8.2% at comparable prices. The per capita disposable income of urban residents was 3,218 yuan, an increase of 8.7%; The per capita cash income of rural residents was 1,113 yuan, up by 1.5%. With the gradual recovery of economic development, economic activities have increased, the per capita income of urban and rural areas has continued to increase, the market has become more active, and the demand has become increasingly strong, which has played a powerful role in promoting the development of the catering industry and promoted a significant increase in the turnover of the catering industry.

2. Holiday consumption has become a new bright spot in the market. New Year's Day, Spring Festival, May Day and other holiday markets are more popular than in previous years, and the business of group meals, family banquets, wedding birthday banquets and scattered seats in various places has increased significantly. According to the survey of catering service enterprises in ten cities in China, the turnover during the Spring Festival this year increased by 25.1% compared with the same period of last year, and during the May Day period increased by 61.3% compared with the same period of last year. During the May Day Festival of Beijing Quanjude Group, * * * received 93,735 person-times and sold 47,536 roast ducks, with a total business volume of RMB 11,623,111, which was 1.11% higher than that of the seven-day Spring Festival in 2111. From this year's "May Day" market, there has been a market feature of fierce sales peak, fast pace and long duration, showing the characteristics of "four more and two less", that is, "more individual customers, more family consumption, more wedding banquets and more mainland tourism teams; The number of reserved tables is reduced and the per capita consumption is reduced. " The sudden, timeliness, brand and folk nature of holiday consumption are obvious. In the past, it was mainly based on unit banquets, with high table-guaranteed consumption and slow service pace, while the holiday economy was mainly based on family consumption, which required a fast pace and a taste of flavor. Residents not only browse places of interest, but also taste delicious food. They would rather spend more time and eat famous brands. In the first half of the year, Xi 'an Catering Group * * realized an operating income of 54 million yuan and a profit of 6,132,611 yuan, of which the company realized an operating income of 71.99 million yuan on weekends and holidays, accounting for 46% of the income in the first half of the year.

3. The business characteristics of enterprises are more prominent, and the business level is generally improved. In the case of fierce competition, enterprises pay more attention to innovative management and characteristic management, dishes, quality dining environment and service level are gradually improved, and the overall operating level of the industry has improved, creating a foundation for the sustainable development of the industry. From the past emphasis on variety and price to brand and quality, we should pay attention to management, upgrade and create famous brands. Shandong Jingya Hotel Co., Ltd. mainly deals in seafood catering in Jiaodong, with a business area of more than 25,111 square meters and more than 1,111 employees. It is a newly developed private catering enterprise in recent years. Not long ago, they passed the international ISO9112 quality system certification, which made the enterprise quality management reach a new level. They believe that enterprises must have a scientific, advanced and effective management system if they want to develop in the long run and always be in the leading position in the same industry. Therefore, they decided to introduce the ISO9112 international quality management system to speed up the pace of integrating enterprises with international standards and better serve customers. In a customer opinion survey of Jingya, the qualified rate of customers' evaluation of dishes is over 99.8%, and the qualified rate of customers' evaluation of services is over 99%.

4. Popular operation continues to flourish. The market of snacks, fast food, finished products and semi-finished products continues to expand, and the proportion of household private consumption in the market continues to increase, which has become the main force supporting the development of the industry. Shanghai Xinya Group's Xinya big bag fast food has developed 87 fast food chain stores in the past two years. This year, it began to develop family kitchens, and the chain stores went deep into the community to carry out the service of selling finished products, semi-finished products and dishes on the spot. At the same time, we will vigorously develop Xinya Dabao in the form of "mother-child stores" and strive to reach 211. That is to say, opening a large-scale "parent store" in a residential area and radiating some "mini" "sub-stores" to the surrounding areas will continuously increase its development scale and service function. This will not only reduce the capital investment and personnel training burden, but also enable more residents to enjoy a unified level of "new Asia big bag" at their doorstep. Jiangsu Changzhou Daniang Dumpling Catering Co., Ltd. With the rapid development of opening a store every month, the small dumplings have opened up a big market and become a new star in the fast food industry. It is understood that the company now has < P > 31 chain stores, and its turnover in the first five months of this year exceeded 42 million yuan, showing a good momentum. They strictly regulate the chain, grasp the key links of unified distribution, standardized operation and institutionalized management, and actively promote the fast food chain operation. Not long ago, "Daniang Dumplings" company strictly managed according to the international quality system standards, and also passed the ISO9112 certification, further establishing a good image and obtaining a pass to enter the international market. The arrival of the traditional Dragon Boat Festival provides business opportunities for catering enterprises. Shanghai Xinghualou Group began to organize the supply of goods ahead of schedule, selected the best quality raw materials of red beans, glutinous rice, meat and eggs, strengthened staff training, and specially organized manpower and material resources to increase production and expand sales for varieties such as Qingtuan and Zongzi during the Dragon Boat Festival. In just five days, Wanxinzhai Company produced and sold 1.2 million zongzi. Xi 'an Restaurant, Laosunjia Restaurant, Wuyi Hotel and other units affiliated to Xiyin Group lost no time to broaden their business horizons, occupy market space and seize business opportunities early, and launched traditional folk food varieties such as zongzi, mung bean cake, oil cake and persimmon cake. During the festival, the three branches increased their income by 414,111 yuan.

5. The marketing concept is strengthened, and the brand promotion is intensified. Activities such as promotion of famous products, exhibition of fine products, image publicity and cultural promotion are widely carried out in various places, and the competition from price to quality and brand culture is gradually transformed. The role of marketing promotion is becoming more and more important and has been valued by enterprises. This year, food festivals, exhibition months and other activities have been widely carried out in various places, with the characteristics of festival promotion, media promotion and the combination of cultural activities and food more obvious. Enterprises generally pay attention to creating a business atmosphere and expanding market influence. A large number of new and time-honored enterprises have actively promoted traditional food culture, innovated technology, innovated dishes and established brands, and achieved good business results. At the same time, many enterprises further improve their management level by increasing the content of science and technology. Electronic ordering and computer management are widely used. Tianjin Jixian Restaurant adopts live video recording in the kitchen and transferring it in the front hall, so that customers can watch while eating. Beijing Huatian Group pays attention to the transformation of the front hall and the back hall, and implements open kitchen visits. Online restaurants have sprung up in Shanghai, where customers can browse the restaurant's food introduction, photos and price list by just moving their fingers and clicking on the touch screen. When you are waiting for serving, you can browse the Internet and have a video-on-demand service. Shanghai Changle Yuan Restaurant combines the Internet with catering and entertainment, and each table has a laptop. By clicking on the computer display touch screen, netizens can order food and make reservations online, and can see the total price of the food in time.

however, from the catering market in the first half of the year, there are also some problems: first, the operating price continues to fall, the business difficulty of enterprises continues to increase, and the number of closed stores increases at the same time; Second, the development level of enterprise technology and management is unbalanced, and the overall quality of the industry still needs to be improved; Third, the problem of catering hygiene is outstanding. A number of small and medium-sized enterprises and street stalls have poor hygiene and unlicensed operation, and the market operation order needs to be standardized urgently.

Looking forward to the catering market in the second half of this year, overall, it will continue to maintain a high-speed growth trend, and the annual turnover of the industry will increase by about 21%, which is expected to reach 371 billion yuan. The main trends of industry development are:

1. The fierce competition will still be maintained. Through competition, the existing catering outlets will be further eliminated, and the integration of enterprises will be promoted by the role of the market, thus promoting the progress of enterprises and promoting the development of the industry.

2. The trend of innovative management and brand marketing is more obvious. To occupy a certain position in the market, enterprises must strengthen innovative management and enrich the connotation of cultural brands. Gradually change the traditional situation of manual random processing, single-store workshop management and experience-based management, and develop in the direction of standardized processing, factory production, chain scale operation and scientific modern management to promote the overall level of industry development.

3. The operating space of the mass market has been broadened. Holiday consumption and family private consumption continue to be optimistic, and the development of popular varieties and catering foods is accelerating. On the basis of serving the floating population and working class, it extends to serving the family kitchen, opening up a broader market space and better meeting the basic needs of the people.

4. The roles of talents, technology and management are more prominent. Personnel quality and scientific management level will become catering