Recently, a number of netizens broke the news that when they bought a 15-yuan box lunch on the high-speed train, they were told by the waiter of the dining car that the 15-yuan box lunch that had been "continuously supplied" was "sold out". The Beijing Youth Daily reporter found that the "Catering Management" of the "Quality Standard for Railway Passenger Transport Service" which was implemented on October 1, 2115 clearly stipulated that the high-speed rail "has a variety of supplies, including pre-packaged drinking water and box lunch at high, medium and low prices, and 2 yuan pre-packaged drinking water and 15 yuan box lunch are continuously supplied."

In this regard, on the evening of 12, the reporter of Beiqing Daily called the 12316 customer service hotline as a passenger and learned that this regulation will no longer be implemented since October 1, 2117. "The 15 yuan package can be sold on the train or not, and it will last until it is sold out, and it will not be replenished halfway." (Zhang Ya, reporter of Beiqing Daily)

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Is the high-speed rail on the tip of the tongue worthwhile?

According to the report of Reference News Network in October, 2116, people mainly focus on two aspects: 1. Whether it can be bought; 2. Can you swallow it?

focus 1: is the 15 yuan box lunch hidden for sale?

Not long ago, some netizens said that 15 yuan lunch boxes were sometimes unavailable, and they suspected that the flight attendants deliberately gave priority to pushing high-priced lunch boxes.

The reporter experienced a high-speed rail box lunch on the G138 high-speed rail. It is understood that the box lunch in 65 yuan on this train is only the Pleurotus eryngii chicken set meal; In 45 yuan, the types of box lunch are much richer, and you can choose braised pork, brisket and spicy chicken. When the reporter came forward to ask if there was a box lunch, the flight attendants first offered the 41 yuan and 55 yuan box lunches for the passengers to choose from. If they didn't specifically ask if there was a cheaper box lunch, they hardly said that there was a box lunch of 15 yuan, but if the passengers insisted, they would come up with a box lunch of 15 yuan.

Railway staff said that different lines and types of trains have different requirements for the selection of box lunch categories. For example, there are more train workers from Shanghai to Sichuan. Therefore, the ratio of 15 yuan box lunch accounts for more than 45%. The trains from Shanghai to Beijing, Wenzhou and other places have more business passengers, so the ratio of 15 yuan box lunch is about 25%.

in addition, the shelf life of cold chain box lunch is 24 hours to 72 hours, and it is not recommended to eat after heating for 2 hours. The person in charge of the sales department of the economic and trade company of Guangzhou-Kowloon Passenger Transport Section said: "In order to reduce the loss rate, flight attendants will not hide and sell. Because all the box lunches are sold to maximize profits. "

focus 2: is the quality of high-speed rail lunch high?

The reporter found that "it's expensive and not delicious" was the most common complaint of passengers about railway box lunch. If the quality of 15 yuan box lunch is similar to that of similar products in the market, is there a problem of high quality and low price for box lunch from 31 yuan to 99 yuan?

Zhan Bing, deputy production director of Beijing Jingtie Train Service Co., Ltd., said that the research and development plan of box lunch products will be put forward according to the different characteristics of seasons and routes, and then the initial cost and final pricing will be determined after small-batch trial sale on the train.

Pan Qiang, deputy general manager of Shanghai Huatie Passenger Service Co., Ltd., told the reporter that the types, quantities and quality of the ingredients in different stalls are different, and the passengers with "high quality and high price" will not buy them, and the loss will be greater if they can't sell them. Therefore, "the unpopular lunch boxes will be adjusted".

The sales manager of the company supplying high-speed rail box lunch in Guangzhou-Kowloon Passenger Transport Section said: "The purchase price of the box lunch sold by the company to Guangzhou-Kowloon Passenger Transport Section is 21-22 yuan, 28-31 yuan in 45 yuan and about 41 yuan in 61 yuan, and the profit is actually not high."

Maslow said that people have five levels of needs, from low to high like a ladder. Applying this theory to Spring Festival travel rush, returning passengers also have several needs, first, they have tickets, then they have seats, and then they can sit comfortably, and then they can have food and eat well. In the past many years, people's energy has been spent on queuing for tickets, and they have been disturbed by the crowded and dirty riding environment. They rarely consider the problem of eating, and even it is no big deal to be hungry all the way home. In this way, the fact that box lunch has become the focus of Spring Festival travel rush is gratifying in itself.

Then the question comes, why are people so serious about the so-called "15 yuan civilian price box lunch"? The railway department's proposal for the continuous supply of 15 yuan box lunch is not only a sincerity to passengers, but also a promise to be fulfilled. Food is the most important thing for the people. People who travel by train have different levels and income levels, so they have different requirements for the grade of box lunch on the train. As a popular means of transportation, trains should provide box lunch with different prices and grades.

why is the high-speed rail lunch so expensive?

At present, the high-speed rail bento is basically monopolized or semi-monopolized, mainly in self-operated mode and bidding mode. Although this model ensures safety and hygiene to the maximum extent, it is obviously not in line with the concept of open market.

11 steamed dumplings, 61 yuan, 1 bowl of noodles, 88 yuan, and 3 portions of jiaozi, 191 yuan? In fact, it's not just the high-speed rail box lunch, but also the inflated price of airport restaurants. Last year, movie star Liu Xiaoqing and director Xiaogang Feng both shelled the sky-high airport noodles, which triggered a heated public debate.

in addition to the airport, the high-speed service area also bears the public opinion image of "high-priced special zone" all the year round. The portal website of Zhejiang provincial government has done a survey of service areas in expressway. The results show that the public has a strong reaction to the parking and prices of goods, catering and auto repair in the service area. Among them, about 95% think that the prices of commodities and catering are high and too high.

why are restaurants ridiculously expensive when they are opened in airports, service areas and other places? First, passengers in these places don't have much choice, and restaurants don't worry that passengers are hungry and don't come to eat; Secondly, passengers are in a hurry, even if they find it worthless after a meal, they often have to submit in order not to delay the trip; Third, the investment in rent is high. In fact, news such as "sky-high-priced meals" in airport restaurants have emerged in an endless stream. Of course, there are also some rectifications, but most of them are just to make the "sky-high" price clearly marked.

Some people think that it is normal that the prices of restaurants such as airports and high-speed trains are higher than those outside. Take high-speed rail as an example. At present, high-speed rail bento is basically monopolized or semi-monopolized, mainly in self-operated mode and bidding mode. For example, China Railway Corporation and Beijing Railway Bureau jointly invested 511 million yuan to build a Beijing catering processing and distribution base. Although this model ensures safety and hygiene to the maximum extent, it is obviously not in line with the concept of open market. The high quality and low price of high-speed rail box lunch may also be related to this.

in fact, it is totally unnecessary for the railway department to do all the work. It is the power source to promote the continuous optimization of services by setting good standards and ensuring good quality, leaving the rest to the market. The high speed, high end and high price of high-speed rail determine that high-speed rail is the most fully market-oriented part in the whole railway passenger transport system, and the on-board services including box lunch are expected to realize market-oriented pricing according to the relationship between market supply and demand.

However, China's national conditions determine that the public opinion always holds that the railway monopoly operation cannot be priced through the market, so the relevant administrative departments must make unified pricing to ensure that the public interests are not infringed. This is also the reason why public opinion has always been staring at the price of high-speed rail lunch.

in some foreign airports and trains, meals can basically be the same price in the same city, and the quality is also relatively guaranteed. The so-called same price in the same city means that the prices of key commodities and services in all service areas within a provincial administrative region are in the same price range. Sun Zhang, a professor at the Institute of Railway and Urban Rail Transit of Tongji University, said: "The same price in the same city is the direction of improvement for both railways and airports. It is necessary to introduce market mechanisms to fully compete, open the bidding system, and select suppliers from the perspective of passengers."