Excellent example of a summary for doing a survey report

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Summary of doing a survey report a

I. Background:

The rapid development of the Internet and communications technology, so that e-commerce rapidly spread. With the advantage of the Internet without geographical restrictions, eliminating the location and distance-related barriers between products, service providers and demanders, our economy is gradually becoming a new economy based on the Internet and communications technology.

Now more and more people for the convenience of saving time, online shopping closer and closer to people's lives b2c, c2c model in reducing operating costs, convenience and other aspects of the advantages, greatly reducing the industry entry threshold of enterprises and individuals, a time when the network of business such as the emergence of a number of people have sprung up. The rise of online shopping is quietly changing the social business structure and lifestyle.

Second, the purpose of the survey:

The survey of college students online shopping, in order to understand the situation of college students in the online shopping and the need to investigate the network shopping as a new information carrier, in recent years in the university is becoming increasingly popular, favored by more and more college students.

Third, the survey object and method

1, the survey object: the survey to a class as a whole, in order to comprehensively reflect the situation of college students shopping online, so that it is closer to the real situation of the phenomenon of online shopping college groups.

2, data collection methods: the use of questionnaires survey method. To a class issued "college students online shopping questionnaire" mainly students about the basic situation of online shopping and the situation of the survey actually issued 43 questionnaires, 36 questionnaires recovered, the efficiency rate of 84%.

Fourth, the survey report summary and recommendations

Through the above survey report, it shows that most of the college students in the online shopping is not very popular, but potentially a lot of room for development, most of them are still relying on the traditional way of purchasing, there are most of the online shopping is the pursuit of novelty and characteristics of the product, their needs are different, the pursuit of the purchase process of convenience and enjoyment, with cross-cutting, is generally a better choice.

In response to the above summary, we also put forward some suggestions for manufacturers to strengthen the network security services, to monitor the quality of goods online, to ensure that consumers buy the real goods, so that they will not be able to buy after the heart of the expected gap between the big difference.

Do the summary of the investigation report Part II

Through the recent mapping of the ___ hotel catering market situation to see the rapid development of the local hotel catering industry, engaged in the industry's economic composition has undergone a profound change from the state-owned economy as the main body of the development of a wide range of economic components coexisting, the private sector is predominant; the market is booming and active!

First, the current situation of the hotel catering industry:

1, business diversification, colorful varieties: comprehensive high and mid-range hotels, restaurants, professional hotels, restaurants, as well as popular fast food, buffet, casual dining, salon dining, entertainment catering, food street, food court, specialty catering, local snack bars, and even Shuangtou Hotel came into being, and rapid development, the formation of multi-level, Diversified business pattern.

In the past, the catering business is to local dishes and a few shares of the northern cuisine, is now Lu Cuisine, Sichuan Cuisine, Beijing Cuisine, Shanghai Cuisine, Cantonese Cuisine, Northeastern Cuisine, and so on everything; Japanese cuisine, Korean cuisine and other foreign catering, McDonald's, KFC and other foreign fast food is also gradually accepted and favored, the formation of a wide range of patterns, colorful, North and South cuisine singing, Chinese and Western catering exchanges of the situation.

2, catering enterprises, economic components and outlets structure has undergone profound changes: with the deepening of economic system reform and the development of the hotel and catering market needs, the industry's economic components have undergone profound changes. The era of predominantly state-owned economy has become history. Various economic components of the society's hotel catering enterprises, such as various forms of joint-stock system, privately owned hotels and restaurants have developed rapidly. According to the survey, all the existing catering outlets, non-public economic nature of the enterprise are more than 80%, but in the catering store Chinese economy still accounts for a high proportion.

Hotel catering outlets structure shows a trend of polarization. In the past, it is mainly medium and small-scale, large-scale, high-grade hotel is rare. Now is the new construction, expansion of large-scale, luxury, multi-functional, high-grade and with brand characteristics of restaurants, hotels continue to increase; a variety of convenient mass consumption, with the operating characteristics of small restaurants, snack bars is the development of the spring. In contrast, the medium-sized, grade of the catering business development is slow, and some even gradually reduced.

3, fierce market competition, the hotel catering enterprises weakened profitability: the industry has become a very high degree of marketization of the industry, fierce competition, survival of the fittest, re-"reshuffle" to increase the degree. Competition promotes the improvement of catering quality and service level, and promotes the development of the industry. But most of the hotel catering business profit level is low. From the survey, the off-peak season section is obvious, and even at some point in the situation of oversupply, some of the hotel room occupancy rate of less than 30%, exacerbating the competition in the market, the enterprise's profitability is weakened.

Second, the main problems in the development of the catering industry:

1, industry self-regulation and industry coordination services: there is no industry standards and industry norms, especially some private small businesses lack of integrity, violations of the illegal operation of the phenomenon occurs from time to time, harming the interests of consumers, affecting the image of the industry.

2, slow change in business concepts, research and development innovation is not enough: with the development of catering industry, most of the hotels, restaurants, the overall quality of the hotel and management level has improved greatly, but a considerable number of hotels, restaurants in the business philosophy, business model, management techniques, etc. have not yet got rid of traditional influences, business management backward, science and technology is not applied to a high degree, hardware and software is not complementary to the management of the overall quality and management level is still relatively low, the management of the hotel and restaurant. The overall quality of management personnel and management level is still relatively low.

Third, the unit in the industry and the status quo:

1, the transformation of the business model of the difficulties: due to the background of the Department, we can not to other counterparts as a wide range of commercial activities, resulting in a number of merchants in the name of other businesses, resulting in the Department of the form of operation of the bound hands and feet. But at the same time, the background also gives us a greater influence on the industry, should be better utilized to attract customers.

2, high-level management personnel and technical talent is not enough, the introduction of insufficient efforts, training and can not keep up, catering and culinary research and development of innovation is not enough, dishes, business lack of characteristics. To solve the problem of the overall quality of the industry is not high, one is the introduction and training of high-quality management personnel and technical personnel; second is to effectively grasp the industry training work. The introduction of talent at the same time, focusing on on-the-job training work.

3, in the consolidation and maintenance of existing customers at the same time, but also more socially oriented, and actively support suitable for mass consumption, with business characteristics, integrity services, health, convenience, affordable business practices, to meet the multi-level, diversified consumer demand. To create a catering hotel, the development of the characteristics of the business, is to improve the core competitiveness of the industry is an important element.

In short, we need to further deepen the internal reform of enterprises, accelerate the mechanism of innovation, fully mobilize the enthusiasm and creativity of the staff; adhere to the innovation and development, create a brand, create, highlighting the operating characteristics, improve market competitiveness; improve business management, improve the level of business management and profitability.

Do a summary of the investigation report of the third

First, the market research

Currently on the market in accordance with the material sofa is mainly divided into wood, leather, fabric, and a combination of the two four kinds of sofas, wooden sofas: directly from a variety of wood to build, cushions and backrests on the cushions and backrests do not have any fabric modification, utility and environmental protection better, but the raw wood is hard, comfortable feeling, but the sofa is not a good choice. Wood is harder, less comfortable, no humanized design is difficult to meet the requirements of modern sofa comfort;

Currently on the market sofa high-grade brands mainly to the overall home furnishings, sofas supporting the main all have home furnishings, Dynasty Home Furnishings, Hong Kong Fuderbauer, Hong Kong Luck, Ikea Home Furnishings, etc., as well as the sofa main Chivas; mid-range brands, including Gis, Ximengbao, Century Bosen, YiNuoWeiShen, Chengdu South, etc., and so forth. Novelty Shen, Chengdu South, etc., and low-grade brands.

First, ___ sofa market overview:

At present, ___ sofa sales place is mainly concentrated in the ___ street at the Ginza home furnishings, Fuya home furnishings, Eurasia Mall, East Asia Mall, Qinghe furniture, China World Trade Center furniture, the second print furniture city. From the product and brand level, Ginza Home, Fuya Home is a high-grade brand base, East Asia Mall, Qinghe Furniture, International Trade Furniture, the second print furniture is gathered from all over the world in the low-end sofa brand. From the business positioning, the malls have their own differentiated positioning, well-known brands, high-grade goods stores to Fuya, Ginza Furniture City concentration; mid-range and part of the professional market most of the concentration of the East Asia Furniture City; low-grade goods wholesale business is concentrated in the ___ and ___ Furniture City, Eurasia is to take the road to specialize in office furniture, and its the same proprietor Ginza Home to form a complement to the formation of the attack on the formation of the other furniture malls.

The market is very busy.

The sofa on the market according to the material is mainly divided into leather, fabric, and the combination of the two three, stationed in the ___ sofa sofa sofa on the market at the moment the sofa high-grade brands are mainly to the overall home furnishings, sofa supporting the main all have home furnishings, Dynasty home furnishings, Hong Kong Fudobao, Hong Kong Luck, Ikea home furnishings, etc., and sofa main Chivas; mid-range brands include Jissi, Ximengbao, Century Bosen, Yi Novelty Shen, Chengdu South, etc., and low-grade brands are gathered some small brands from ___ local and other counties in various regions, such as ____, ____ and so on.

Third, the consumer survey:

1, the consumer segmentation characteristics of the description of a (low, medium, high-grade):

a) The common people, the ordinary wage earners is is the main consumer group of the low-level, low-priced. Their requirements are: simple and practical and modern aesthetics; more functional, in order to make full use of the limited living space; hope that the design and style of medium and high-grade, but the price level is biased in the low and medium price, the psychological can feel value for money. This category of consumer groups or the world of miscellaneous brands, because of its long copying and imitation, poorly original and design research and development. Therefore, they utilize their own cost advantages, attracting the majority of the lower middle class consumer groups.

b) high-level consumer groups, this part of the consumer, including enterprises, institutions, managers, urban "white bone spirit" (white collar, backbone, elite). They have a successful career, independent thinking, the pursuit of personalization is more obvious. The cost-effectiveness of home furniture, design style, materials, brand positioning is more important. This part of the manufacturer more, each of them with their own original design and technical research and development for the target consumers to meet the needs of consumers in pursuit of different styles.

c) urban nouveau riche or wealthy high-level groups. This part of the people living in the top of the consumer pyramid. Generally have villas or spacious and luxurious housing, the requirements of the furniture is first of all the brand to match their social or monetary status, usually choose the international brand or well-known brands.

2, the consumer segmentation characteristics of the description of the second (office, home):

a) Office sofa consumer group is mainly economic level in the middle and high level of the group. Purchase group is also located in this group. Economic good, due to the company's image or private preferences, they value the brand, so the choice is generally well-known brands. Economy in general, the choice of mid-range brands, both taking into account the image, but also to save money.

b) home sofa consumer group of a wider range, covering almost all the family or nearly family consumers. For private use of goods, they choose up quite carefully, not only pay attention to the quality, but also in matching with the interior style on the exhaustive thought. Due to the different economic conditions, the choice of brand grade is also different.

3, the main factors affecting consumers to buy sofas:

Interviews with five people, the synthesis is as follows:

Consumer choice standards - no pollution, no strange smell, comfortable, reasonable style, affordable price

High consumption -

Medium and low consumption - comfortable, inexpensive

The current sofa brands - Southern, Taixin, and Jinan local production fabric sofas

Think that the better sofa brands are Chivas Regal, Royal Canin, and sofas from the local market. Sofa brand is Chivas, Dynasty Home Furnishings, all have home furnishings and some Hong Kong brands.

Fourth, the future development of sofa products trend:

Through interviews and find second-hand information, there are three major trends:

a) product design and development: to strive for innovation, international integration, simplicity, comfort has become the theme of the city to relax the pressure of people's lives;

b) the use of the product: strive to facilitate the handling, the use of years of service to reduce the color and fashionable furniture by more and more people. Fashionable furniture is welcomed by more and more people;

c) brand: due to the increasing segmentation of products, sofa brand was polarized development, well-known brands pay more attention to the construction and promotion of its brand, certain mid-range brands are eliminated in the competition, and those miscellaneous brands, small brands continue to take advantage of their own cost, price, and geographical advantages, occupy the lower and middle consumption areas.

The summary of the survey report of the fourth

First, in the study, try to get some qualifications, in order to prepare for the graduation of easy to seek work. Secondly, actively participate in the work of the student union, club activities, as well as off-campus part-time work, in order to accumulate some experience, so this ensures that the businessman to use the student union to make a big on-campus publicity, and make full use of part-time high-quality cheap labor become possible.

Two through the above research results can be seen, the basic life of college students consumption and psychology as a whole is realistic and reasonable, but the discrete trend is obvious, individual differences. Mainly summarized in the following aspects:

⒈ college students consumption has its irrational side

College students do not have an economic source, poor economic independence, consumption is not based on the economic non-independence of the decision of the college students independent consumption experience is less than the value of the consumption of rationally measured against the cost. The students have not formed a complete and stable concept of consumption, self-control is not strong, most of the consumption is induced by the media propaganda or by the influence of students around the random consumption, impulsive consumption. This is also the result of the demonstration effect of college students' consumption. Take cell phone products, at present, there are cell phones in college students, part of the need for communication, and family economic conditions allow; another part of the need for communication, but the family can not afford the economic conditions of the situation tends to consume; there is also a part of neither the need for communication and the family economic conditions of the burden of luxury consumption. And luxury consumption is caused by the demonstration effect of college students consumption, comparison psychology.

⒉The brand loyalty of college students is very high

College students will believe in a certain degree of consumption of their own real experience, if the use of a certain brand of products to produce a good experience, will adhere to the use of the product, and thus gradually formed a fixed preference, and ultimately the formation of the use of habits, to maintain the product of a good degree of loyalty. For example, shampoo, perceptual awareness of the smell of fragrance, good quality, the effect is obvious, will prompt them to continue to use.

⒊大学生更侧重时尚性消费

Students are active, have a strong desire to learn new things, like the pursuit of new trends, and dare to innovate, the tendency to consume is strong, and entertainment consumption accounts for a large proportion of the total consumption. For enterprises, China Mobile did a better job, they use the popular fashion spokesman Jay Chou to cheer for M-ZONE, and at the same time, the use of students to pursue the psychology of cheap, the launch of the student card, so as to win a lot of performance.

Three to the merchants of some of the recommendations:

⒈ in order to avoid the suspicion that the major universities and colleges unified book purchase fees, the state 20__ years expressly provided that students are not mandatory through the school channel to unify the purchase of books, therefore, the vast majority of students through the class collective bookstore order, the price of 8.5 percent off. I think this will provide a good opportunity for booksellers, online bookstores, if the beginning of the school year, booksellers can go to major institutions through the student body to take the initiative to contact the purchase, and can be discounted a little lower, is bound to win a lot of money and can ultimately realize the students, businessmen and mutual benefit. Similarly, the major online bookstores in this regard also needs to be improved, its channels are not transparent, the information is not clear enough, which will seriously hinder sales.

⒉ Through the survey, it can be seen that the consumption of college students on daily necessities, especially shampoo consumption ratio is very large. Major shampoo merchants should pay attention to this special consumer groups of college students, and focus more on their own product differentiation, specialization, such as the production of shampoo brands that are conducive to clearing the brain and focusing the mind, and so on.

3 in a region around the major colleges and universities to open a chain of fast-food restaurants, providing special meals specifically for students, and with good and fast service, clean and sanitary dining conditions will be able to win the majority of the students' favor.

In short, the consumer market for college students is gradually expanding, and people's attention to it has gradually been put on the agenda. Therefore, the college student consumer market will become a business place, the enterprises, businesses should be the depth of the consumer market, to seize the first opportunity.

Summary of the investigation report of the fifth

According to the data collated above, I analyzed the data, and came to the conclusion that the student cell phone market is a very broad market with great potential for development.

(a) According to the student cell phone market share analysis

According to the survey shows that in the student market share ranking of the top brands, the student market share of the high brand Nokia 36%, Motorola 18%, Samsung 25%, etc., these brands without exception are mainly low-end machine impact on the market, and at present, the recognition of national brands in the student market is also increasing.

(ii) the general characteristics of the student consumer group

As a student I did some understanding of this group, for our *** with the characteristics of the analysis, concluded that the cell phone market should be developed for different student groups products or targeted marketing means to be able to seize the market. Here we come to the characteristics of the student population to carry out analysis:

1. The general characteristics of the student consumer group:

1) no economic income;

2) chasing fashion, advocating personalized unique style and focus on individuality;

4) students are basically based on the collective life of the main exchange of information with each other very quickly and easily affected by their classmates, friends.

5) Strong brand awareness, love of products;

(B) the guidelines and characteristics of student consumers to buy mobile phones

Through the survey college students to buy cell phones is the main consideration of fashion personalized style, function, price, brand, etc., which has become the four basic guidelines for students to buy cell phones. In the survey shows that college students choose the phone most important is the appearance of the phone's design, such as shape, size, thickness, material, color, etc., accounting for 65%; but college students are not just the pursuit of the appearance of a beautiful, "connotation" is also very important, so the phone function also occupies a seat, accounting for 50%; the second important is the price, and less important is the brand, it seems that nowadays, the price of the cell phone is the most important factor. The brand is valued, it seems that now college students still pay more attention to the actual.