Blind box refers to the toy box that consumers can't know the specific product style in advance, which is random. This kind of Chaozhou opera, which was born in Japan, was originally called minifigures, and it was called blindbox after it became popular in Europe and America. As a trend toy, blind boxes have accurately cut into the young consumer market, and many "blind box+"business models such as archaeological blind boxes, stationery blind boxes, beauty blind boxes and snack blind boxes have also emerged rapidly.
Blind box culture originated in America and flourished in Japan. The so-called blind box, as its name implies, is a box filled with cute dolls of various styles, but the box is not marked with which one. With its limited hunger marketing method, it has greatly stimulated consumers' desire to buy and repurchase. Experts believe that from the macro consumption environment, in the era of high material abundance, sales have developed from selling goods to selling entertainment, and the craze of "blind box economy" has also come from this.