what about tourist service centers and institutions?

it's good.

the cultural tourism bureau, the administrative department of the municipal government, and the cultural tourism service center are institutions affiliated to the District Cultural Tourism Commission. The types of public institutions are public welfare, and public institutions should allocate funds in full. The purpose is to provide cultural tourism services and promote the development of cultural tourism.

mainly responsible for tourism information, tourism consultation, passenger flow distribution, smart tourism, and new media marketing of cultural tourism.

hello, it is better to inquire about the welfare benefits through every household ~ the welfare benefits are generally slightly lower than those of civil servants. However, some institutions with high autonomy have high salaries. District-level cultural and sports tourism service center is a public institution, which is subordinate to the administrative organ of the municipal government. They undertake to provide services for mass cultural life, organize mass cultural activities and prosper mass cultural life.

in the era of new cultural tourism, how to effectively market scenic spots?

I feel that the tourist attractions are almost the same now, and everyone will have aesthetic fatigue. The unchangeable marketing model will definitely fade out of people's sight. The most important thing is to keep some local historical features, such as living habits, architecture and landforms. Do a good job of service and make people consciously consume, not buy and sell in one go. Considering the long-term development, tourists will be deeply impressed. It is very important to have a good reputation. Don't have too many modern buildings in the tourism resources in Tang dynasty, and keep the original style, so that the area feels heavy. The market positioning of scenic spots has its own emphasis and cannot be generalized. On the basis of the corresponding tourism products, first of all, the city should locate itself in the marketing area, find a suitable tourist group, and even have a more accurate prediction of the consumption power of the tourist audience.

otherwise, if we have to investigate the market in advance, we will take it for granted that the consequences of deliberate action may lead to half the effort and even to fallacy. It is blind and noisy, and it is extravagant to expect good marketing results.

as we all know, no matter which industry or product, as long as a big activity is held, it can promote a certain degree of attention and then bring consumption. If you have a problem with a confusing theme in tourism marketing, such as today and tomorrow, to put it bluntly, you are hot-headed, or pat your head on the head to do this and that, and the result is to entertain yourself. How can we get the best marketing effect? Therefore, if the theme is not clear, it is impossible to bring the target tourists into the scenic spot through your messy publicity and marketing.

if you choose another media. I don't understand tourism marketing, especially those who only sell advertising space. How about an advertising signboard in the east and an electronic screen in the west? When you are in the market, this is the product promotion period; When your product has been finalized, this method is undoubtedly wasted, so the choice of media is also very important.

according to the resource attributes and management level of tourism resources, tourism resources can be divided into natural landscapes (landscapes, waterscapes, weather phenomena and biological landscapes) and human landscapes (cultural relics, folk customs, urban and rural features, modern facilities, religious culture, literature and art, food shopping). There are obvious differences between natural landscape and human landscape, but there are also some connections: natural landscape tourism resources are generally artificially developed, but we must pay attention to the harmony and coordination between man and nature.

cultural tourism is a comprehensive, complex, seasonal and highly creative industry, which is closely related to tourists' eating, living, traveling, shopping, entertainment, learning, health care, research, entertainment, sightseeing, forestry, commerce and other industries, with a huge industrial chain. At the same time, the operation of cultural tourism itself is also a complex system, realizing the comprehensive operation of the system, and constantly innovating on this basis. Therefore, it is difficult to do a good job of cultural tourism with traditional thinking and one-way strength. The gateway to the integration and development of cultural tourism means that if you are harmonious, you can be harmonious, you can be in harmony with everything, you can promote your travel through writing, and you can express that the development of cultural tourism real estate needs to meet the demand. Ecological requirements. In order to meet the needs of culture, today's culture is characterized by mainstreaming, high technology and popularization. The project needs to go through three cycles: from inheriting culture to creating culture, from creating culture to consuming culture, and from consuming culture to sublimating culture. Meet the needs of health. Therefore, when leisure tide, towns, cultural strength, economic benefits and many other factors are combined, cultural tourism real estate has become one of the unique and important graspers. With favorable weather, favorable geographical location and harmonious people, cultural tourism real estate has ushered in an opportunity period of its own development. At present, the development of tourism real estate in China is still in its infancy, and there is a big gap with the world, which is generally manifested in four aspects: tourism-oriented characteristics, product diversification characteristics, long-term management characteristics and market universality characteristics. The significance of this comparison lies in feeling differences and consciousness problems, which does not mean that everything needs to be consistent with foreign countries. The essence of cultural tourism real estate is to provide people with a brand-new way of life. ; Brand-new is embodied in six aspects: good ecological environment, perfect leisure facilities, unique cultural themes, diverse people, group structure and unique lifestyle.

Based on the operation mode of domestic scenic spots, this paper puts forward the following three questions about the refined operation of cultural tourism projects:

1. Establish product brands in scenic spots.

first, the theme of scenic spots, especially cultural tourism projects. Scenic spots must consider this issue from the perspective of tourism market.

the second is to regard it as a scenic spot. A scenic spot must have two conditions. First of all, it must have attractions for tourists and tourists to visit. Second, it should have tourists and tourism products for tourists to play with. Only with these two conditions can a scenic spot be formed.

2. how to combine scenic business with tourism products?

the activities in scenic spots are not for performances, but for commercial services. Let tourists and tourists turn around in the scenic spot to increase the shopping opportunities for tourists and tourists. Shorten the activity time of scenic spots and increase the time for tourists and tourists to stay in scenic spots. It can also guide tourists and tourists to play along the established route of the scenic spot.

The distribution of tourism products needs a certain spatial arrangement, and there is a node in the product distribution, which can play a role in shifting tourists and customers and changing their mood.

3. consumption in scenic spots.

basic consumption snacks, catering, accommodation, glass bridges, glass plank roads, etc. These products can bring good income to the scenic spot and have high value.

three key points in the operation of cultural projects

in combination with the refined operation of the above-mentioned cultural tourism projects, special attention should be paid to the following points in the operation.

1. Relying on natural resources

Characteristic towns with natural resources as their main development advantages have begun to attach importance to extending to the upstream and downstream of the industrial chain and developing into high-end fields.

2. Dig deep into history and enrich cultural experience.

A scenic spot with historical and cultural resources as its main features can also build a tourist destination by relying on various resources such as unique culture, sentimental culture, folk culture, national culture and historical heritage.

3. Multidimensional resource integration

The success of tourism projects is the result of the integration of resources and capital.

in the new era of cultural tourism, I think the marketing of scenic spots should be people-oriented to better meet the needs of the development of the new era. Let people have a better sense of acquisition and experience in leisure travel. Enjoy a truly relaxing and enjoyable travel and writing life.

in the new era of cultural tourism, we should strengthen the development of local characteristic culture, improve the quality of scenic spot managers, and do a good job between scenic spots and local people. Now many scenic spots are blindly investing and imitating each other. Although they are big, they have no connotation and can't attract popularity. Like thousands of cauliflowers in Xinghua, we use the natural terrain of the local river pond to plant rape flowers. Rape flowers can be seen and refined when they are ripe, which not only beautifies the environment, but also benefits the people and provides a good foundation for environmental protection. < P > First of all, as a cultural scenic spot, we should tap its cultural connotation and expand the cultural influence of the scenic spot. You can't just look at the concept of money, but also look at the surface of how much money you charge. We should organize large-scale cultural activities to attract tourists, publicize them through cultural knowledge contests and cultural performances, and don't just make a fuss about money.

with the arrival of the era of mass tourism and national leisure, while affirming that tourist attractions are still the basic needs of sightseeing, scenic spots are also facing new demands from the vast number of individual tourists in terms of diversified consumption and life experience.

correspondingly, the scale of scenic spots is expanding day by day (by the end of 2115, the number of scenic spots in China has reached 216,111, including more than 7,111 A-level scenic spots and more than 1,511 5A-level and 4A-level scenic spots. )。 With the intensification of market competition, the importance of tourism marketing has become increasingly prominent. Then, how to carry out effective marketing in scenic spots?

Good at event marketing

Event marketing in scenic spots refers to a modern marketing method that plans, organizes, holds and uses newsworthy events inside and outside the scenic spots for marketing combination, and carries out positive publicity by means of news and public relations to attract the attention and interest of actual and potential tourism consumers, so as to enrich the existing tourism products in scenic spots, expand product sales, increase the income of scenic spots and improve the visibility and reputation of scenic spots.

keep up with pan-entertainment marketing

John naisbitt once wrote in Megatrends that in today's unpredictable world, entertainment is regarded as an indispensable factor in daily life. For an enterprise, if it does not increase communication with consumers through entertainment or games, then the enterprise will gradually be crushed by the wheel of social progress to realize its future dreams. Simply put, entertainment marketing is actually a marketing method that connects products with customers. Emotion sells products and cultivates brand effect by means of entertainment elements or forms.

marketing methods need innovation.

under the background of new market environment, marketing communication is no longer just pursuing information instillation for consumers as before, but conquering the target audience through media innovation, content innovation and communication mode innovation. How to follow the trend and avoid short-lived stunt marketing while developing creative marketing communication has become a key issue to be considered in the management of tourist attractions.

first of all, we should establish an all-round marketing system. Conventional marketing is divided into traditional media marketing and network marketing. Although online media has many advantages over traditional media, such as a larger user base, more timely arrival of information, traceable marketing effects, etc., this does not mean giving up the communication channels of traditional media. After all, the user groups faced by the media are inconsistent.

second, pay attention to the marketing design with experience as the core. Experience marketing is a brand-new marketing model driven by experience economy. Simply put, it is to meet the needs of consumers' marketing activities to experience consumption. ; Feeling or experience will gradually become the most important demand orientation in the future experience economy era. Tourist products in scenic spots are actually a kind of experience design, which includes the plan of visiting scenic spots and traveling, the process of the next visit, the final departure from scenic spots, the travel activities, and the overall feeling of the tourism process.

third, rational use of new media marketing tools. With the advent of the mobile Internet and the era of individual travelers, more and more users choose to use the mobile Internet to learn about scenic spots, travel strategies, order tickets for scenic spots and related travel services.

under the background of mobile internet, the focus of scenic spot marketing is to break through the tradition, innovate the marketing mode, and build an all-media tourism destination marketing system that combines traditional channels such as radio, television, newspapers and multimedia with new media channels such as Internet, Weibo and WeChat. Pay attention to experience-oriented marketing design and make effective use of new media resources.

find something new.