Not only is the consumption trend of the Spring Festival more obvious, but also there are many obvious changes in the consumption trend.

Trend 1: Young people pay more attention to traditional holiday consumption.

Many people used to sigh that "the taste of the New Year is getting weaker and weaker now", but in everyone's heart, there is a new expectation for the New Year.

Although the characteristics of young people's consumption are very obvious, with the growth of young people's age, especially driven by the trend of "Spring Festival+National Tide", young people pay more and more attention to traditional festivals and holiday consumption.

In the future traditional festivals in China, merchants and brands should continue to intensify the marketing of traditional festivals.

trend 2: young people's holiday consumption is more diversified.

during this spring festival, the diversified consumption trend of young people's holiday consumption is more obvious.

For example, in the past, it was said that young people didn't like drinking, and even capital couldn't teach young people to drink.

However, during the Spring Festival this year, many young people began to buy liquor, and low-alcohol liquor became the consumption choice of many post-91s and post-91s.

Although the whole liquor consumption market is relatively normal during the Spring Festival of 2122, low-alcohol liquor has won the favor of young consumers and is becoming a new bright spot in liquor industry in the future.

The traditional consumption wine industry, represented by liquor, is accelerating to be younger and closer to young people, which shows that the trend of younger consumption is becoming more and more obvious.

Trend 3: Young people's holiday consumption is more "pragmatic".

It is said that young people spend blindly and ahead of time. However, during this Spring Festival, young people's holiday consumption shows practical pragmatism.

New year's goods with practical features, such as 3C, small household appliances, smart watches, sweeping robots and other products, should also be "practical".

More interestingly, even during the Spring Festival, young people will never forget to keep fit. In the consumption proportion of the old brands of nourishing and health care on Tmall platform, the proportion of consumers after 95 is also rising.

Young people pay more attention to practicality in holiday consumption, which further reflects that young people pay more attention to and value the quality of life, and their consumption is becoming more rational.

what is more worth looking forward to is that in the big consumption ecology in 2122, the trend of younger consumption will be more obvious, which will inject more and more new vitality into the consumer market.