1. Business purpose: to establish a century-old sacred spring and benefit mankind

Only when the business purpose is clear can the enterprise accelerate its progress. For Shengquan, the pursuit of maximizing short-term benefits is only the need of our own development. We should also have a more ambitious goal ... to establish a century-old Shengquan, which is also our correct and scientific judgment on the prospects of our own industries. Establishing a century-old sacred spring is not only the development and continuation of enterprises, but also the benefit for shareholders and employees. We should also benefit mankind.

2. business orientation: an internationally renowned chemical new material enterprise for comprehensive utilization of agricultural resources

It has become the leading direction of Shengquan to comprehensively utilize and deeply process agricultural resources, develop high technology and form industrialization, make full use of China's rich agricultural resources, enhance its competitive advantage, and make the two product chains with corncob as the main raw material deeply processed rapidly stronger and bigger, which has an important impact on the same industry in the world.

3, business philosophy: all for your needs

business philosophy is the basic philosophy and concept formed in the process of production and operation. "Everything is for your needs" has been unanimously recognized by all employees of Shengquan. That is: all for the needs of customers, all for the needs of employees, all for the needs of shareholders, and all for the needs of society.

4. Core values: There is no limit to innovation, and honesty will last forever

Core values are the core of corporate culture, which permeates all activities of the enterprise and also determines the attitude and methods of employees in dealing with people. Based on the reality and future development of the company, we regard honesty and innovation as the core values of Shengquan. "Honesty" is the first meaning of being a human being, "faithfulness" is the basic principle of doing things, and "innovation" is the source of the company's development. Only under the guidance of this value concept can companies and individuals get rapid development without being blindly arrogant and ambitious.

5. Enterprise spirit: Dare to think, be eager to learn, enrich and be promising

This is a group consciousness gradually formed and optimized under the control and nourishment of the correct value system in the long-term production and operation process of Shengquan, which represents and reflects the overall pursuit, value orientation and determination of Shengquan and is the spiritual pillar of all Shengquan people. Dare to think and be eager to learn are the foundation and motivation of Shengquan's continuous innovation, progress and self-transcendence for more than 21 years. "Dare to think" has made Shengquan get rid of the predicament, surpassed the township model and become a modern large-scale enterprise group, and "eager to learn" has made Shengquan constantly innovate its thinking and keep up with the world trend. "Enriching and promising" requires everyone in Shengquan to love their jobs, work hard, make a difference in the struggle for the century-old cause of Shengquan, and realize their personal life value.

6. enterprise style: consistent in words and deeds, resolute and vigorous

enterprise style is the attitude and character style that enterprise members have always shown in their own work and organizational behavior. "Words and deeds are consistent" is the requirement of our work attitude. To keep what we say consistent with what we do, we must first be honest people. What Shengquan wants is the spirit of seeking truth from facts, and we should not fabricate results. "Resolutely and vigorously" is a requirement for our work efficiency, which requires us to speed up our work in an all-round way in order to better meet the challenges of the era of ten times speed.

7. corporate slogan: sunlight is photosynthetic and endless

the light and heat of nature have endowed mankind with great wealth, and using and transforming this wealth for the benefit of mankind has become the eternal pursuit of the holy spring. Every year, the four seasons cycle, just like the vitality and creativity of the great nature, the holy spring will go forward forever, with a long history and endless life.

8. Brand slogan:

Build Shengquan brand and challenge the future of petroleum

According to scientific analysis and prediction, petroleum resources will be exhausted in 51 years, and it is the furfural process route currently used by Shengquan that can replace the petroleum route to produce polytetrahydrofuran and auxiliary materials for casting. Therefore, after 51 years or even 21 years, countries all over the world have begun to study the topics that Shengquan is developing now.

The East is the most sacred and the source of wealth

The word "East" stands for China, and it also means that Shengquan is located in the hometown of Meng Luochuan, an "Oriental businessman". Shengquan adheres to the spirit of Oriental merchants and strives for the rise of China's national industry, becoming the source of material and spiritual wealth for the country and everyone in Shengquan. At the same time, the word "holy spring" is embedded at the end of the two sentences respectively.

Shengquan Resin, Brilliant Foundry

Concentrate the power of sand, Brilliant Foundry

These two sentences are brand slogans applied in foundry industry. Shengquan resin, as a binder of coated sand, is mainly used in casting, pun intended. Personalizing the use and advancing together also reflects the team spirit of Shengquan people's unity and concerted efforts.

9. Spiritual slogan of internal employees:

The interests of the company are above everything else

I work hard, I am enriched, and I make progress with the enterprise

Happy progress every day

I am from Shengquan, and Shengquan is my family

Be an excellent employee, achieve the best performance

Always keep enterprising and keep an open mind. 1. Behavior philosophy: Do the right thing. Doing the right thing requires us to pay attention to the principle of "benefit", which is particularly important in major decisions; Doing things correctly is the principle of emphasizing "efficiency"; Therefore, all our work should be measured by "useful and effective" standards. Focus on enhancing the core competitiveness of enterprises.

2. Survival concept: Be prepared for danger in times of peace, and make progress in times of danger

The survival concept of an enterprise is the embodiment of its sense of hardship and crisis. In the market, an enterprise is like a ship sailing in stormy waves, which will be in danger and crisis at any time and place. Therefore, we must have a sense of hardship and crisis, especially when the enterprise is brilliant and comfortable, and we must have a kind of sincerity that is like walking on thin ice.

3. Development concept: surpass yourself and keep pace with the times

Market competition is ruthless. Enterprises are like sailing against the current in the market. In addition to ensuring that they can't capsize, they should keep moving in the right direction. If they don't advance, they will retreat! On the issue of development, we should not argue and doubt too much, we must be firm, firmly establish the concept of "development is the last word", constantly surpass ourselves and keep pace with the times.

4. Responsibility concept: Take it from nature, serve the society and benefit mankind

Nature has provided abundant raw materials and created a broad development space for Shengquan, and the mission of Shengquan is to transform this energy, serve the society and benefit mankind.

5. Quality concept: 111-1=1 111-1=1 means the pursuit of 111% qualified product quality. For Shengquan, the first brand in the same industry in China, 1% unqualified product quality will affect our brand image and reputation, so our pursuit is zero defect in product quality.

6. The concept of employing people: knowing people by virtue, employing people by quantity, fair competition and balanced performance

In the final analysis, it is a question of who to use and how to use them. With whom? Use people with both ability and political integrity. How to use people? Enterprises should be able to provide a fair competition mechanism, which is superior to the able, inferior to the level and inferior to the mediocre; It is also necessary to provide an eclectic and impartial mechanism for the fair use of talents.

7. service concept: true, perfect and sincere love

what purpose or standard our service will achieve depends on the requirements of our service concept. We must use our sincere heart to be true, perfect and sincere to our customers.

8. Marketing concept: adding value to users

Marketing concept is the overall guiding ideology for our marketing work. The ultimate goal of what we do is to create higher and more value for customers. Customers are the first. Our product quality, our market service and our responsibility of changing disorder into orderly market competition are all winning more value for customers.

9. Competition concept: integrate internal and external resources to create comparative advantages

For competition, one should be able to correctly understand and evaluate one's own environment and position, and the other should be clear about the means and methods to deal with this environment and position. After making a correct evaluation of ourselves, we should find the right breakthrough point, integrate our internal and external resources, and create a comparative advantage to participate in the competition.

11. Market concept: create demand and lead the market. In a fiercely competitive and cruel environment, enterprises must have innovative consciousness, and their understanding of the market must not be limited to the existing and existing ones. Instead, they should try their best to find the potential demand of consumers with divergent and creative thinking, and stimulate this demand to achieve the purpose of creating the market. More importantly, they should firmly grasp this market and meet the market demand in time.

11. Concept of capital operation: It is the primary goal of industrial enterprises to pay attention to product management and value the scope economy. What Shengquan needs is stable and real growth. In the future competition, our primary task is to choose the right products and take the road of serial development. Use high-tech means to realize agricultural industrialization and reflect the advantages of scale economy. At the same time, we should concentrate on using the core resources of Shengquan to develop and realize the scope economy, fully embody the principle of economic benefit and accelerate the development of the company. 12. Department (post) concept: dedication, dedication, due diligence

Attitude is the first thing, and attitude determines everything. Love your department (post) subjectively; Be a competent employee if you want to be a politician in your position. Different positions, different positions, different division of labor, different abilities, the only thing that is the same is that they are all doing their best to work for the development of the enterprise. 1. organizational management concept: scientific organization, proper responsibilities and rights, sound system and effective supervision

In an organization, organizational management belief is very important, because it guides the general principles of the construction and operation of an organization. The organizational management belief of Shengquan Company should be scientific organization, proper responsibilities and rights, sound system and effective supervision, and truly establish a modern enterprise system.

2. Upward management: take the initiative to suggest, communicate frankly, respect and obey, actively cooperate with

upward management, that is, respect your superiors, follow organizational principles, and obey the management and orders of superiors; At the same time, as a subordinate, it can't be passively accepted, but also give play to subjective initiative and make suggestions; Finally, we should have the overall concept and actively cooperate with our superiors.

3. Downward management: take the lead in setting an example, observe and listen, understand and inspire, and cultivate incentives

As a superior, you must first set an example, as the saying goes, "He is upright and does things without orders; Its body is not right, although it can't be done "; Secondly, we should observe the subordinates and pay attention to their opinions; In addition, we should understand and care for our subordinates, inspire them in their work and study, and pay attention to encouraging them to mobilize and improve their work enthusiasm and ability.

4. Parallel management: communication, trust, unity and cooperation

Between parallel departments, communication and trust should be emphasized first, and the overall interests of the company should be emphasized. Only by strengthening communication can we have mutual understanding, and only by fully trusting can we have mutual respect and live in harmony, especially when there is a conflict of interest. With harmonious coexistence, we can achieve unity and cooperation in our work and complete our work better and more efficiently.

5. Customer management: sincere, enthusiastic, meticulous and thoughtful

First of all, we should be sincere to our customers, who are our parents and friends, and sincerity is the minimum requirement for them. In addition to sincerity, we should also have a warm attitude when dealing with customers, so that customers feel like a spring breeze; Meticulousness and thoughtfulness are also essential in the work. Only with a warm attitude, you can't satisfy your customers even if you work carelessly. Worry about the customer first, and then enjoy the customer. No matter what the customer thinks or doesn't expect, we should strive to be perfect.

6. Management of * * * participants: clear responsibilities and rights, mutual trust, risk * * *, and benefit * * *

For the partners in our business, we must first clarify their respective responsibilities, and then * * * take risks, trust and support each other in the process of cooperation. Only in this way can we all gain benefits, that is, benefits *.

7. Social management: from society, dedication to society

Our raw materials come from society, our achievements come from society, and our development is inseparable from the support of society. For enterprises, especially a large enterprise, besides considering its own development and progress, the interests of its employees and shareholders, it is also necessary to consider its own social value and what contribution it can make to society.

8. Management of the country: gather strength and have an equal dialogue with western industrial civilization

As a China enterprise, our mission cannot be abandoned. As for Shengquan Company, we should constantly accumulate our own strength, make continuous progress in our own industries, gather strength, and make an equal dialogue with western industrial civilization to support our motherland.

9. Management of human beings: pay attention to nature, humanity, environment and health

An enterprise should not only contribute to her country, but also take responsibility for all mankind. While developing itself, Shengquan will continue to pay attention to nature, humanity, environment and health. 1. people's image: treat people sincerely and do things with heart

as a leader in the same industry, Shengquan Company's image will profoundly affect our employees, customers and the outside world, so people's image is very important. We believe that the image of Shengquan people should be sincere and conscientious. Treating others sincerely means treating others sincerely, and doing things with heart means doing things with heart, thinking more, reducing mistakes and improving efficiency. From the words and deeds of Shengquan people, they can always reflect their high cultural accomplishment and behavior norms, which is also the social image of Shengquan.

2. Image of things: standardization, refinement, digitalization and internationalization

Standardization is a kind of spirit, a valuable spirit. Without standardization, there is no authority. Standardization means that you should not only know how to do things, but also know how to do them well. Refinement requires meticulous and accurate work, and everything must be expressed in numbers to promote the internationalization of Shengquan.

3, the image of things: high-tech, high-quality, high-grade

High-tech is a road that Shengquan is currently taking, and it is also an eternal goal and direction. Shengquan's products require leading international and domestic quality, and every grass and tree in Shengquan requires high-grade, giving people beautiful enjoyment and finally realizing the aesthetic culture of enterprises. 1, our personal accomplishment: don't be surprised by humiliation, self-improvement, strict self-discipline, benevolence and fraternity

As employees of a modern enterprise, we should put the company's interests first, put personal honor and disgrace second, and don't be surprised by humiliation; At the same time, we must strive for self-improvement and struggle bravely; Be strict with people and be self-disciplined; And the humanity and fraternity that our enterprise has always been adhering to for society, employees and human beings is also indispensable.

2. Our principles of ideological and political work: heart to heart, heart to heart, and rallying people's hearts

In ideological and political work, our principle is to think from the other side's standpoint, and at the same time exchange our own sincerity for the sincerity of employees, so as to achieve the purpose of rallying people's hearts.

3. mode of thinking: seeking truth from facts, being scientific and innovative, and thinking systematically

mode of thinking is also a way of thinking about problems. When we think about problems, we should first take a pragmatic attitude, think about problems as a whole, think about problems dynamically, and think about questions essentially.