From June 5438 to February 2009, "the State Council's Opinions on Accelerating the Development of Tourism" was officially released, which positioned tourism as a "strategic pillar industry of the national economy" for the first time. Since the beginning of 20 13, some important policies such as National Tourism and Leisure Program, Tourism Law of the People's Republic of China and the State Council's Opinions on Promoting Tourism Reform and Development have been issued one after another. The successive implementation of these policies will fundamentally solve the contradictions and problems that have long restricted the development of tourism, including paid vacations, and provide legal protection for promoting the sustained and healthy development of China's tourism industry, which is conducive to further expanding tourism consumption and activating the domestic tourism market.

On June 29th, the State Council executive meeting 10 deployed to promote consumption expansion and upgrading. The meeting called for focusing on promoting consumption in six major areas, one of which is "promoting tourism and leisure consumption", including implementing the paid vacation system for employees, implementing rural tourism and other projects to enrich the people, and building self-driving and RV camps.

China's economy is in a positive transition period, and tourism involves many aspects such as "food, housing, transportation, shopping and entertainment". The industrial chain has a wide coverage, high correlation and large driving coefficient of tourism consumption. Therefore, promoting the healthy and rapid development of tourism meets the needs of China's current economic transformation, and can also promote the development, integration, transformation and upgrading of catering, hotels, commerce, transportation and other related industries.

The development of information technology is changing our life form from all aspects, as well as the operation mode of tourism and the consumption habits and patterns of tourists. A series of tourism consumption chains, such as destination selection, itinerary planning, reservation, outing and post-tour evaluation, are all interspersed with modern information technology, especially after the rapid development of Internet and mobile Internet.

Information technology mainly promotes the development of tourism from two aspects: National Tourism Administration designated 20 14 as "the year of smart tourism". Smart tourism is a new tourism form based on the application of Internet of Things, cloud computing, next generation communication network, high-performance information processing and intelligent data mining in tourism experience, industrial development, administration and other aspects. , so that tourism physical resources and information resources are highly systematically integrated and deeply developed and activated to serve the public, enterprises and the government. 20 12, 12, National Tourism Administration confirmed the second batch of 15 smart tourism cities, and with the first batch of 18, the number of smart tourism pilot cities reached 33; Smart tourism city integrates informationization, urbanization and modernization. Around the theme of "20 14 China Smart Tourism Year", China will accelerate the promotion of smart tourism services such as online travel service, online marketing, online booking and online payment. Use the market-oriented mechanism to promote the establishment of a unified national online travel service platform and scenic spot ticket reservation system. Formulate standards for smart tourism scenic spots, focus on 5A-level scenic spots, promote the pilot of smart tourism scenic spots, and continue to promote the construction of smart tourism enterprises and smart tourism cities.

The Internet has just developed in China for 20 years. During these 20 years, its spirit of "openness, equality, cooperation and sharing" has been colliding, infiltrating and merging with various traditional industries. Internet subverts traditional industries, mainly in eliminating unreasonable links, flattening channels, making information transparent, reducing costs and improving efficiency. As a result, the domestic online travel market has developed rapidly: the Internet has made travel prices and information transparent, travel reservations have broken through the limitations of time and space, and the compatibility between the mobile Internet and the nature of tourism has also made the journey more convenient. More reasonable tourism prices and more convenient tourism consumption have further stimulated tourism demand. With the continuous development of smart tourism, the data of tourists from tourism decision-making to evaluation can be traced back. Using emerging information technologies such as big data and cloud computing, we can grasp the preferences and habits of tourists to a greater extent and more accurately, provide data support for personalized marketing of tourism enterprises, and better provide tourists with the services they need.

With the promotion of national consumption, the continuous improvement of tourism infrastructure and the help of policies and information technology, China's tourism industry has entered a golden age with broad prospects. In addition, tourism and related industries are also attracting the attention and presence of various capitals. For example, Wanda Group regards "cultural tourism" as a pillar industry and builds a tourism industry chain; Internet giants BAT (Baidu, Alibaba, Tencent) have laid out online travel in succession, which will also greatly promote the development of tourism in China. According to the Boston Consulting Group's previous forecast, China's tourism industry is still in its infancy, and its market value will increase to 3.9 trillion RMB by 2020.