The digital age is empowering traditional industries and accelerating industrial upgrading. Especially in the field of tourism, digitalization is changing the traditional way of traveling, and the intellectualization of scenic spots is becoming the general direction for some enterprises to explore with scenic spots.
In 2118, China's tourism consumption continued to grow. The number of domestic tourists is expected to reach 5.54 billion, and the number of China citizens traveling abroad is expected to reach 48 million, and the total tourism revenue is expected to reach 5.99 trillion yuan. In 2118, all localities actively explored cultural and tourism resources, developed characteristic industries and promoted the upgrading of tourism industry wisdom.
On June 8th, the product launch conference of "Tracing the Tomb of the First Qin Emperor" jointly sponsored by Tencent and the Mausoleum Museum of the First Qin Emperor (hereinafter referred to as Qin Mausoleum) was held in Xi 'an. In the digital age, the two sides announced that they will further deepen cooperation and expand the influence of the Qin Mausoleum by scientific and technological means. Tencent will provide intelligent cultural tourism solutions by digital means to help the intelligent development of the cultural tourism industry.
At the press conference, the smart tour applet "Tracing the Imperial Tomb" jointly created by Tencent and Qin Mausoleum was officially launched. Through various services based on geographical data, the applet will provide Qin Mausoleum tourists with smart tour services such as museum overview, hand-drawn map, guided tour in the museum, voice explanation, recommended routes and facilities for scenic spots, and VR panorama.
It is reported that since the "931" organizational structure reform in 2118, Tencent has put forward the strategic direction of "deeply cultivating consumer Internet and embracing industrial Internet", and smart travel has become one of the core business sectors in Tencent's smart industry layout. In the subsequent announcement of Tencent's smart travel "four horizontals, two verticals and one middle platform" business structure, the "four horizontals" including Tencent Car Link, Tencent Autopilot, Tencent Location Service and Bus Code, including massive content platform and security system, and "two verticals" including cloud and AI, Tencent hopes to provide assistance to its partners.
The cooperation between Tencent and the Qin Mausoleum Museum is based on digital services to help upgrade the tourism industry. Tencent Maps connects the location-based scene service with the real Qin Mausoleum, and restores the real scenic spots, including the Terracotta Warriors and Horses Museum and the Qin Mausoleum Ruins Park, to mobile maps, which is convenient for tourists to visit.
According to Tencent, before arriving at the Qin Mausoleum, tourists can familiarize themselves with the basic information of the Qin Mausoleum, including introduction, opening hours, address, telephone number, etc., through the "Tracing the Tomb" applet to help them understand the Qin Mausoleum. The two sides also simultaneously launched a hand-painted panoramic map of the Qin Mausoleum, which added fun to the trip; When tourists arrive at the Qin Mausoleum, they can provide tourists with map services such as museum overview, location finding and route planning by accessing the Tencent map location service engine applet. In addition to text introduction, each scenic spot also combines audio navigation with map service, which can provide background explanation of cultural relics where tourists go. In addition, through the small program "point search", tourists can plan routes for common locations such as buildings, exhibitions, restaurants, shops, parking lots, toilets, entrances and exits, and help tourists solve problems in time.
In the future, Tencent Map and Tencent Location Service will also process big data, and help the scenic spot to monitor the data of people flow in real time and analyze the trend of people flow through the positioning capability, so as to help the scenic spot to divert tourists during peak hours, reduce potential safety hazards and improve management efficiency.
Hou Ningbin, director of the Qin Mausoleum Museum, expressed the hope to cooperate with Tencent and even some other Internet companies for a long time, so as to show the rich cultural heritage of the Qin Mausoleum Museum to tourists and the public completely and profoundly.
Zhong Xiangping, vice president of Tencent, said, "The cultural tourism industry is an area where Tencent entered the market earlier and was deeply integrated. Tencent will fully integrate Tencent's internal product matrix, technology and content industry ecology, accelerate the integration, innovation and landing application of technology, culture and tourism, and do a good job as a' digital assistant' to help partners upgrade their wisdom and help users travel conveniently and quickly."