In fact, it is a very common commercial means to use celebrities to endorse products. Through the fame of a star, we can attract more customer flow for our products and achieve the goal of increasing income and production. Under normal circumstances, even if the celebrity's endorsement fee is high, businesses will do whatever it takes to attract them. Because the profit increase brought by the star effect far exceeds the cost of inviting stars. But all the increase in profits comes from the legitimate use of celebrity fame. This involves a star authorization problem. This is also the key to this case.
Obviously, if the restaurant's statement is not true. Then the other party must have infringed. It is inevitable that the law will order him to make some compensation to Jay Chou. And this store must transform its own store to protect Jay Chou's right of name and portrait to the greatest extent. But if, as the store said, Jay Chou's authorization was obtained before the opening, it was only because the authorization was suspended midway that such an oolong would be made. Then Jay Chou will apologize to the store.
In fact, some people on the Internet satirized Jay Chou's radicalism. It is even hard for some people to hear that these people complained to the store because of lack of money. I think it's all a gentleman's belly and a villain's heart It is the imperfection of laws related to intellectual property rights that makes some people openly infringe and have no remorse. Defending rights, big or small, is only right or wrong.