Recently, the National Development and Reform Commission and other 14 departments jointly issued a number of policies to promote the resumption of the development of difficult industries in the field of service industry, put forward a number of specific measures. These include guiding takeout platforms to lower the service fee standard for catering merchants, and precisely implementing epidemic prevention and control measures.

Of these, the one related to the catering industry, in addition to the reduction of takeout rates mentioned above, is ? shall not implement closure measures or extend the closure period for restaurants other than through streaming, without a policy basis? These measures are certainly good news for the restaurant industry.

First of all, the downward adjustment of the standard of merchant service charge is undoubtedly lowering the cost of restaurant hotels and increasing the profit of restaurants.

As we all know, through the takeaway meal ordered, merchants are charged by the platform service fee, and there are a variety of coupons and activities amortized down, many merchants are complaining about not making money. But if you do not enter the takeaway platform, the merchant's traffic will drop a lot, some merchants will choose to tinker with the quality of the meal, which in turn reduces the user experience, the whole a vicious circle.

If the service fee of the merchants on the takeaway platform is reduced, it will undoubtedly improve the profit margin of the merchants, and also improve the enthusiasm of the merchants to carry out the takeaway business, and the quality of the food will be improved, and under the benign cycle, the users will increase the ordering rate, which is also beneficial to the promotion of the development of the takeaway industry.

In fact, charging a high service fee rate for a takeaway platform is undoubtedly an act of killing the goose that lays the golden eggs, and if the merchants are not willing to join the takeaway platform, what kind of takeaway will the users order?

Second, not being able to shut down restaurants at will is also good news for operators.

In the last year or two, operating a restaurant, the most afraid of encountering things is the epidemic, either to limit the dine-in, or shut down, the impact is still very big. In particular, some areas arbitrarily increase the code of prevention and control, at every turn to restrict the restaurant business, and finally found that the false alarm, but the business of the restaurant was delayed.

Now this measure is introduced, to a certain extent, also boosted the confidence of restaurant operators. Of course, it is also necessary to cooperate in the prevention and control of the epidemic, and in the long run, it is also for the normal operation of their restaurants and hotels.

Conclusion

However, from the published information, we are not necessary to be too happy, take the first one for example, the country's 14 ministries and commissions issued a document also only said to guide the takeaway platform to reduce the service fee, and the final can not be down is not certain!