Cultural reproduction is to produce culture with culture as the means of production, which has become a common way of folk culture development today. The following is what I have carefully prepared for you: papers on the reproduction of Ganzhou ancient city culture in the context of tourism. The contents are for reference only. Welcome to read!
The full text of the research on the cultural reproduction of Ganzhou ancient city in the context of tourism is as follows:
Abstract: This paper puts Ganzhou ancient city in the context of tourism development, grasps the spatial layout characteristics of the ancient city's cultural landscape, understands the internal historical background and contemporary value of the ancient city's cultural landscape, and analyzes various power factors that restrict the reproduction of Ganzhou ancient city's cultural landscape, and grasps the internal essence and cultural representation significance of the ancient city's cultural landscape reproduction.
Keywords: Ganzhou Ancient City; Reproduction; Cultural tourism
1. Existence of cultural resources
Ganzhou is an ancient city with a long history, with a history of about 1752 years. From the ancient military stronghold to the traffic fortress of commercial development, the ancient city of Ganzhou is rich in history and culture. It used to be an important command center on the military defense line of the South Great Wall, and the main battlefield of the uprising of Ganjia Miao people, the battle of decline in the Qing Dynasty. There is a legendary story that Xiong Kewu troops of Sichuan Army could not blow up Shicheng in Ganzhou in 1925. It has opened Sima, Zhenxi (Cave River) and Wuxi (? Creek or Wanrongjiang), the three major water systems, leading to Dongting and Hankou for business travel, lead to Lu, Feng, Yong 'nan, Sinan, Yinjiang, Chatong and Xiushan respectively; During the War of Resistance against Japanese Aggression period, for the strategic shift, the Xiangchuan Highway and the highway branch line from Ganzhou to Suoli (Jishou) were built, which went hand in hand with land and created the glory of the ancient city of Ganzhou.
Ganzhou ancient city is also rich in cultural landscape resources. From military defensive buildings to ancestral halls, pavilions and ancient pagodas, ancient city lanes, river docks and characteristic buildings in Ming and Qing Dynasties can be seen everywhere. In the ancient city, North Gate, Hujiatang ancient residential complex, Luo Rongguang's former residence, Confucian Temple, Anti-Japanese Cultural Memorial Hall, Yang Yuebin's former residence, Guanyin Pavilion, Jiexiao Archway, Wanrongjiang Painting Boat Sightseeing, Sanwangge Wind and Rain Bridge, etc. are all of great national characteristics. From the perspective of architectural landscape value, the location of the ancient city, the setting of the city defense and the planning and layout of the streets not only have distinct military characteristics, but also have rich folk characteristics at different levels, and also accumulate profound cultural connotations. Tujia, Miao and Han people who have lived here for generations have created the glorious civilization history of the ancient city. Yang Opera, chen river Gaoqiang Opera, Nuo Opera, Han Opera and Miao Ju are the main operas in the ancient city. April 8, dragon boat race, June 6, playing dragon lanterns, playing martial arts, catching up with autumn songs and swimming? Spring? Folk festivals, such as meeting, catching up with temple fairs, jumping ghosts, witchcraft stunts, and catching up with the audience, fully reflect the simple folk customs of the people in the ancient city.
the rich cultural resources of Ganzhou ancient city are in line with the exploration and development of tourism resources in Xiangxi. In February, 2119, He Zezhong, secretary of the State Party Committee, put forward? Build a faucet, a distribution center, two scenic spots, three core scenic spots, and realize six value-added? Yes? 11236? The idea of tourism development has drawn a blueprint for the pattern of tourism industry in western Hunan. Among them? Three scenic spots? One of them is the scenic spot circle of Ganzhou ancient city. Therefore, the construction of the ancient city of Ganzhou is an inevitable result, and the development of the ancient city of Ganzhou has become an important part in realizing the strategic pattern of tourism in western Hunan.
Second, the reappearance of cultural landscape
The tourism development of ancient towns is dominated by cultural resources, which constitute the elements of ancient towns' tourism cultural resources, including tangible objects, such as ancient blocks, ancient houses, temples and ancestral halls, which can be clearly perceived; There are also formless artistic conception, such as the folk customs and customs of ancient towns, ancient rhyme atmosphere, etc., which can be perceived through people's experience. It can be said that the creation of ancient towns is a reconstruction of the cultural space of ancient towns. Therefore, we should not only work hard on the material form that can be clearly perceived by hardware to maintain its comprehensive and true style, but also work hard on the non-materialized form that can be perceived by experience by software, and pay attention to the creation of cultural atmosphere and scenes, so that tangible and intangible elements can be well displayed, reflecting the characteristics of ancient town tourism.
(1) Reconstruction of physical space-Reconstruction of ancient towns and streets
In 2115, Ganzhou ancient city was listed as a provincial historical and cultural protection block by the provincial people's government, which provided a good opportunity for the protection and reconstruction of Ganzhou ancient city. At that time, the ancient city of Ganzhou was seriously damaged, and the core scenic spot was unrecognizable. Jishou Municipal Government introduced Dahan Group to restore the main block of the ancient city. The landmark attractions of the ancient city, such as North Gate, Confucian Temple, Hujiatang, Sanmen Gate Tower, Fengyu Bridge, Guanyin Pavilion, Zhenjie Archway, Tianbeilin Dam and Hotan Beilin Teahouse, have been restored, and the former residences of celebrities such as Yang Yuebin, Luo Rongguang, Zhang Yizun and Jian Bozan have been renovated, and the Wanrong River channel has been cleared and the riverway has been built. Its construction work mainly revolves around the main tourist lines such as Renmin South Road, Yingbin Road, Jianxin Road, Ganzheng Street, Dongmen Lane, Guanyinge Street and Wanrongjiang in the core protection area of the ancient city.
since 2115, the restoration of scenic spots in the ancient city of Ganzhou has been basically completed. 76 typical ancient residential buildings with protection value were listed for protection, 6 cultural protection units and 22 key residents were repaired, 21 unit houses and 421 residential buildings were renovated, involving a construction area of 78,111 square meters, and 5,111 square meters of temporary buildings, illegal buildings and uncoordinated buildings were demolished. The parking lot and tourist service center for key projects of scenic spots have been put into use. On this basis, the ancient city of Ganzhou has also planned six major tourist theme browsing areas: the Confucian Temple Cultural Exhibition Area, Hujiatang Traditional Dwellings, Chenghuang Temple Folk Custom Sightseeing Area, Wanrongjiang Sightseeing and Leisure Area, Jiefang Road Traditional Commercial Street and Anti-Japanese War Slogans Exhibition Area. These? Historical sites? Is the representative of local culture, all with the help of modern methods? Recovery? On the basis of restoration, the corresponding construction and transformation were carried out for the needs of the tourism market.
(2) the reconstruction of psychological space-? Xiangxi Square? The establishment of Pioneer Park
is a comprehensive reflection of the external image and internal culture of tourist attractions, and the success of the development of tourist souvenirs directly affects the economic benefits of tourism. The production of tourist souvenirs should be based on local conditions, and both handicrafts and local products should have obvious local symbols, which can not only enhance tourists' interest in buying, but also play a publicity role.
in order to do a good job in the development of tourist souvenirs with local characteristics and to speed up the construction of tourism product distribution centers, the labor and social security departments of Xiangxi Autonomous Prefecture and Jishou City, with Xiangxi culture as the main thread and link, and relying on the ancient city of Ganzhou, have vigorously built a comprehensive entrepreneurial base integrating entrepreneurial incubation, entrepreneurial training, project exchange and product display. Xiangxi Square? Pioneer Park, vigorously develop characteristic commodity industry, national classic culture industry, local catering industry and tourism and leisure industry. In 2111, Xiangxi government registered with the State Administration for Industry and Commerce? Xiangxi Square? Trademark. On February 5th of the same year, the street of famous and special tourist commodities in Xiangxi Square was officially opened in the ancient city of Ganzhou, and projects such as Xiangxi Square Taobao flagship store, Baigongfang, Baiwei Street and Skilled Craftsman Pioneer Park were also launched. Xiangxi Square? The brand of tourism commodities was formally established.
(III) Reconstruction of the Consciousness Space-Entering the Intangible Cultural Heritage Park
From tradition to modern times, under the overall social transformation and changes in China, the ancient city of Ganzhou, which has a history of more than 4,111 years, has undergone comprehensive and profound changes, mainly manifested in the continuous impact of tradition in the process of inheritance-the consciousness space has been quickly dismembered into pieces by the modern lifestyle, but at the same time these pieces are constantly being modernized. Tourism development has changed the overall industrial structure of Ganzhou ancient city, and it no longer has a distinct village system. The reconstruction of consciousness space is mainly through? Tourism survival ③? Through practice. ? Tourism survival? It can also be divided into two specific forms: life-oriented survival and stage-oriented survival. Life-oriented survival gives full play to intangible cultural heritage? Liveness? The exhibition, use, protection and inheritance of intangible cultural heritage are integrated into the daily life of the ancient city. On May 11, 2111, Xiangxi Intangible Cultural Heritage Park in Hunan Province was unveiled in the ancient city of Ganzhou, Jishou City. Xiangxi Intangible Cultural Heritage Park consists of intangible cultural heritage exhibition hall, Baigongfang, Baiweifang, Baixifang and other groups, which integrates research and development, performance, sales and leisure. In the recreated cultural space, visitors can see the master craftsman's tapestry, draw Miao paintings, carve Nuo masks, inkstones, chrysanthemum stones, hand-made stickers, etc., and experience the profoundness of Xiangxi national folk culture personally, which also revives the ancient folk handicrafts.
staged survival refers to bringing traditional culture to the stage through artistic processing and refining? Stage? It is transformed into a stage performance art to show to tourists, and with the expansion of its scale, it has formed a brand-new tourism performance industry. In may 2111, with? Grandu? In the name, in the WuNuo Hall in Gancheng, Jishou City, western Hunan Province, a live performance of intangible cultural heritage performed by the Gelangdu Art Troupe of western Hunan Province was officially opened. Through the live demonstration of 12 intangible cultural heritage inheritors in western Hunan, the performance presented the local customs, culture and historical origins of western Hunan on the stage. At present, the program has become a main program to let visitors know about Xiangxi.
Third, the * * * of many forces is the same sound
Clifford? Geerds said in the article "Interpretation of Culture" that culture, as a system, is not shaped by a kind of power, but ultimately by various forces? Compromise and deal? . It is the result of different forces that a new look of Ganzhou ancient city reappears in people's field of vision.
(1) The government dominates the continuous reproduction process of
cultural capital, and the power of the government cannot be ignored. There are three main modes of tourism development: government-led mode: the government uses the power of urban planning examination and approval to carry out macro-management of cultural tourism development; Government-led project company model: the government establishes the corresponding tourism development project company, and the relevant assets are injected into the project company in the form of government financial allocation; Transfer mode of management right: after the local government develops the tourist attractions within its jurisdiction, it attracts investors to intervene in the tourism development of ancient towns by transferring the management right of tourism development. As can be seen from the tourism development model, the government is the biggest integrator and allocator of public and private tourism resources, and the industry operates and develops? Game rule maker? . On the one hand, in order to make the national cultural tourism develop better, the government must continue to inherit the national culture; On the other hand, in order to build a brand of tourism culture in ethnic areas and enhance the visibility of tourism culture, it is necessary to carry out various activities in ethnic areas to attract attention. Judging from the production and reproduction process of Ganzhou ancient city, the government plays a leading role in it. Its main activity is that the government takes the lead in investing huge sums of money in the development and restoration, and at the same time, it formulates a series of management policies and regulations to standardize the management of Ganzhou ancient city and Ganzhou tourism.
(II) Market-driven
The development direction of tourism is an important factor that causes the reconstruction of cultural resources and folk culture. In order to meet the needs of the market, many cultures have been reconstructed, and many scenic spots full of ethnic characteristics, such as ethnic customs gardens, have been established for the development of tourism. In the scenic spots with culture as the theme, there are basically folk song and dance performances. Most of these performers are hired by tourism companies, and they have selectively passed on the original culture. The excavation and development process of Ganzhou ancient city also catered to the needs of market economy. In 2114, as the key investment attraction project of Jishou Municipal People's Government, the key project of the 51th anniversary of Xiangxi Prefecture? Jinxiu Gancheng? The project officially entered the planning stage. Dahan Group, led by the government, has invested a lot of money in this project, which is also optimistic about the potential of Ganzhou ancient city under the emerging cultural heritage tourism. The investment of tourism companies brings direct economic benefits to the tourism development of the ancient city. On the one hand, the creation of Jinxiu Gancheng has restored the original Ganzhou ancient city in many directions, on the other hand, it has made the development of Ganzhou ancient city different from the historical track, and has become a 4A-level antique tourist business town integrating characteristic local products shopping, folk performances, brand catering, tourism and leisure, business clubs and hotel accommodation. The market provides economic support for the inheritance and development of national culture, and the reproduction of culture makes the traditional national culture rediscovered and developed, showing new vitality and vigor.
(3) Experts and scholars discover
Cultural scholars are the brains of cultural heritage protection. People in ethnic areas, with the help of scholars, fully tap and make use of local ethnic folklore, determine local ethnic history and culture through cultural relics and historical sites, and thus reconstruct new ethnic cultural resources, and describe or virtual a new cultural space with profound ethnic characteristics for tourists. Xiangxi cultural scholars have done a lot of textual research on the development of Ganzhou ancient city, sorted out the data from its historical figures, cultural folk customs, architectural styles and so on, and reconstructed the development direction of Ganzhou ancient city in a historical and cultural way. Yang Lianghua's "The Charm of Ganzhou" and Sheng Tianning's "The Battle of Decline in Qing Dynasty ―― A Study of the Miao Uprising in Ganjia" are based on Ganzhou.
In addition, in the exploration and tourism development by experts and scholars, the taboos and rules in many traditional festivals of ethnic groups gradually fade away, and ethnic etiquette no longer has the traditional sacrificial nature, but is replaced by entertainment. Festivals are no longer national festivals, but become * * * celebrations for tourists and locals. For example, the ceremony of burning dragons on the fifteenth day of the first month in the ancient city of Ganzhou was originally a Tujia ancestor who relied on the weather to pray for good weather and abundant crops, with a strong brand of rice culture and worship of gods. Due to the needs of experts and scholars' exploration and tourism development, it has become an entertaining and ornamental program, and the form of dragon burning has become more dramatic in the process of change.
to sum up, the creation of Ganzhou ancient city shows us the contemporary change process of cultural landscape in the context of tourism. It is not simply the restoration of the historical landscape, but the result of the interaction of various forces for different interests, and its changes are reproductive. Through the research on the reconstruction model of the ancient city and the analysis of the dynamic mechanism, it is of guiding significance to the tourism construction of ancient towns in other regions.
★ fund project: supported by the school-level scientific research project of Jishou university (No.:13JDY124).
Notes:
① Zhang Qun. How to protect and develop the ancient city of Fenghuang? [J]. Anhui Agricultural Sciences, 2118(12).
② WU GANG. Ganzhou Ancient City: Blowing the Horn of the Third Venture of Xiangxi Tourism [EB/OL]./H/24/2111129/14716 _ 1.html, 2111-12-29. < P Intangible cultural heritage is a kind of tourism resource that can be effectively utilized and developed into tourism products that tourists can visit, experience, learn and buy. It is a new mode for intangible cultural heritage to survive and develop in modern society.