Yangzhou steamed stuffed bun was famous a long time ago. Zhu Ziqing and Yu Dafu all love to talk about Fuchun steamed stuffed bun in Fuchun Tea House. "Riding a crane down Yangzhou with a hundred thousand dollars" is not only for the beauty of Yangzhou city scenery, but also for the beauty of Huaiyang cuisine. Modern people are so busy that they can't go to Yangzhou every day. Therefore, it is only a matter of time before the quick-frozen steamed buns in Yangzhou become popular.

Yangzhou steamed stuffed bun served at the table of the two sessions. At the beginning of March this year, nearly a thousand boxes of Yangzhou Wuting steamed buns were shipped to Beijing as a special snack for the representatives of the National People's Congress and the National People's Congress. Tong Bin, chairman of Wuting Steamed Bun Agency in Beijing, said that Yangzhou Wuting Steamed Bun was selected in the fierce competition with nearly ten well-known steamed bun enterprises from all over the country. That time, there were 11 varieties including snow cabbage buns, dried plum buns and green vegetable buns, totaling 21 tons and nearly 1,111 boxes. Yangzhou quick (cold) frozen steamed stuffed bun emerged.

Yangzhou steamed buns are exported to America. At the beginning of June, a food company in Yangzhou received an order for quick-frozen steamed buns to be exported to the United States, and the first batch required delivery of nearly 2,111 boxes. The orderer said that the supply quantity will continue to increase in the future. Yangzhou fast (cold) frozen steamed stuffed bun is getting longer and longer.

Yangzhou steamed buns are selling like crazy. In fact, as early as today's Spring Festival, Yangzhou Evening News reported that "Yangzhou quick-frozen steamed buns were sold out", and "Wuting" steamed buns sold 61% of its total production in the local market. Of the 61,111-71,111 boxes of quick-frozen steamed buns sold by "Yang Yang", 85% were exported, and the cumulative sales in the first two days of February reached more than 31,111 boxes ... So Yangzhou steamed buns were sold out.

It is understood that there are currently 15 manufacturers producing quick-frozen steamed buns and frozen steamed buns in Yangzhou, among which 5 are mainly Wuting Food Co., Ltd., Fuzi Food Co., Ltd., Yangyang Food Co., Ltd., Fuchun Food Co., Ltd. and Fuyang Food Co., Ltd., which will be put into production soon. There are about 11 producers of frozen steamed buns, mainly including Fuchun Tea Company, Xinyang Company, Gaoyou Qinyou Egg Products Co., Ltd., Yizheng Joy Food Co., Ltd. and some individual producers. The total sales of these five enterprises in 2112 was about 42 million yuan; In 2113, the sales volume was about 51 million yuan, up 1.9% year on year. In 2114, the sales volume was about 63 million yuan, up 26% year-on-year. It is estimated that in 2115, the sales of these five fast (cold) frozen steamed stuffed bun enterprises in Yangzhou will exceed 111 million yuan.

Looking forward to a better "market taste"

] The sales volume of Yangzhou steamed stuffed bun in the market has increased substantially in the past two years, and the export volume has doubled year after year, which is exciting. However, in the face of fierce market competition, shortcomings in production and sales, and weak industrial chain, we need to keep a clear head. Problems to be solved urgently in Yangzhou steamed stuffed bun:

Product standardization of production enterprises

At present, Yangzhou steamed stuffed bun produced by various manufacturers in Yangzhou has different specifications and sizes, different materials and different tastes. So far, unified production standards and industrialized production standards have not been fully implemented among enterprises producing Yangzhou steamed stuffed bun, let alone unified quality management of products and large-scale industrialized assembly line production. This not only affects the quality and output of Yangzhou steamed stuffed bun, but also affects the competitiveness and reputation of Yangzhou steamed stuffed bun in domestic and foreign markets.

In the first half of 2114, Yangzhou Cuisine Association issued the "Yangzhou Steamed Bun Standard", and temporarily formulated the standards of three typical steamed buns in Yangzhou: vegetable buns, three-dimensional buns and fine sand buns. The standard describes the filling, dough, fermentation, dough pressing, proofing, steaming, precooling, quick freezing and other aspects, and puts forward the index requirements from the aspects of senses, physics and chemistry, hygiene and so on. However, this does not mean that Yangzhou steamed buns completely bid farewell to the era of "beating their own gongs" and entered the era of unified standards. There is still a long way to go from the formulation and promulgation of Yangzhou steamed stuffed bun standards to the complete implementation and execution of production enterprises.

The production of Yangzhou steamed stuffed bun must be standardized and industrialized. First, the chef will demonstrate the operation process of steamed buns, and then the food engineer will mechanize every link according to the requirements of industrial mass production. Quantitative indicators are obtained through repeated experiments, and then put into formal mass production.

Industrialization of production

Modern science and technology are used to arm Yangzhou steamed stuffed bun production enterprises. Yangzhou steamed stuffed bun production enterprises should develop to semi-mechanized and automatic operation, and gradually realize automatic alarm, automatic power cut-off, automatic disinfection, automatic sound insulation and automatic sewage discharge through research and development and improvement of processing equipment. At the same time, on this basis, we will further strengthen the standardized control of the production process, production technology and product quality of steamed stuffed bun products to improve the labor productivity of the whole industry.

quick freezing technology Yangzhou steamed stuffed bun is a key to expand the market. Industrialized mass-produced steamed buns must be gradually accepted by people like quick-frozen jiaozi. Nowadays, quick-frozen jiaozi has been widely accepted in metropolises, precisely because it meets the needs of modern people for convenience food in a stressful life. The market of quick-frozen Yangzhou steamed stuffed bun has a process of cultivation. Now, from the perspective of the national marketing market, both the economic strength of consumers and their understanding of quick-frozen steamed stuffed bun have not reached the level of wide acceptance of quick-frozen steamed stuffed bun.

building a green raw material base

Yangzhou steamed stuffed bun industry should build a green raw material base with the support of the government. On the basis of producing pollution-free food raw materials, we will gradually clear the green channel of one-stop production, supply and sales, and promote green certification and green franchise in the industry to provide people with reputable green and safe food.

Green food has become a new favorite in today's market. In order to make this industry bigger and stronger, we should strengthen the cultivation and certification of green food bases. On the one hand, the raw material production base of green food is combined with Yangzhou steamed stuffed bun industry, and the raw material base is built according to the production requirements of green pollution-free food such as the environmental quality standard system of green food producing areas; On the other hand, incentives and support measures are introduced to give certain rewards to farmers and production enterprises that have obtained the certification of green food and pollution-free products. Only by making Yangzhou steamed stuffed bun a veritable green food can the benefits of enterprises producing Yangzhou steamed stuffed bun increase rapidly and increase the income of local agriculture.

Chain scale

Yangzhou steamed stuffed bun production enterprises should cultivate large-scale enterprises with chain operation, network marketing, centralized procurement and unified distribution through standardized operation and factory production; Encourage mature restaurant chain enterprises to develop standardized franchise with their own trademarks and shop names, improve organizational procedures, and make enterprises bigger and stronger. Production management staff are trained in Yangzhou base in a unified way, and the raw materials are identified and provided by Yangzhou, so that Yangzhou steamed buns can be personalized, standardized, serialized and branded, so that people all over the country can eat authentic Yangzhou steamed buns without going to Yangzhou.

therefore, Yangzhou steamed stuffed bun industry should achieve unified distribution and unified purchase, with short industrial chain and relatively simple industrial production. One of the important reasons for the rapid development of foreign fast food in China is to implement unified purchase and distribution while developing chain stores. In fact, the industrial chain of foreign fast food is very short, and its main tasks are the purchase standard, self-processing and external promotion. Each section of this industrial chain bears its own risks, so that foreign fast food can easily make a big fuss about low cost and high efficiency. Therefore, it is necessary for Yangzhou steamed stuffed bun manufacturers to learn from the advanced foreign fast food.

Informatization of marketing management

Yangzhou steamed stuffed bun production enterprises can build their own global trade network through the Internet at a very low cost and become multinational enterprises with global market. The extensive use of information technology has changed the traditional concept of distribution. In the traditional marketing concept, commodity distribution channel is an important part of enterprise marketing strategy combination. The traditional business flow is an "indirect" flow, and the goods of an enterprise can only be delivered to consumers through distributors, wholesalers and retailers, which not only adds some unnecessary links to the commodity marketing process, but also increases the cost of circulation, transportation and storage accordingly. When Yangzhou steamed stuffed bun manufacturers widely use information technology to implement online marketing, they can greatly shorten the distance between enterprises and consumers, realize direct transactions between them, effectively reduce intermediate costs, improve circulation efficiency, and facilitate the free flow of information between real supply and demand sides (producers and consumers), greatly reducing the role of middlemen.

publicity and packaging are essential

There are many famous steamed buns in the world, such as Goubuli in Tianjin, Nanxiang in Shanghai, Caobao in Jinan, Wangxingji in Wuxi, Yanchunlou in Zhenjiang, Zhuhongxing in Suzhou and Zhiweiguan in Hangzhou ... Yangzhou steamed buns, which are one step ahead, need more publicity and promotion to have a long-term and extensive influence. We should attach great importance to the brand effect of "Yangzhou Steamed Bun" and improve the popularity of "Yangzhou Steamed Bun" through overall packaging planning and market operation. If the propaganda and packaging of Yangzhou steamed stuffed bun is low in taste and technology, and lacks a clear dominant image positioning, it is not only difficult to go abroad, but also difficult to occupy a larger market in China. Because the design and clear positioning of publicity packaging, as an important component of brand image, will play a positive role in cultivating loyal consumer groups, and also determine the high level of product quality. In a way, it is also an important part of maintaining the brand.

At the same time, the propaganda and packaging of Yangzhou steamed buns should be closely combined with the propaganda of Yangzhou tourism culture, so that people can taste the unique cultural connotation of Yangzhou steamed buns. In addition, further efforts must be made to expand the consumption level of "Yangzhou steamed stuffed bun", so that "Yangzhou steamed stuffed bun" can cover the whole country as soon as possible, which is more convenient for consumers.

Work hard and wait for the real fireworks of Yangzhou steamed stuffed bun in March.

Links to related information:

See the main distribution of Yangzhou steamed stuffed bun sales market in 2115

Domestic

City sales accounted for 29% and 71% of the total sales

Outside sales accounted for 27% of the total sales

Supermarket sales accounted for 15% of the total sales

Foreign

Overseas sales accounted for 29% of the total sales

Yangzhou. How to make the seeds

Raw materials: 651g of fermented dough, 511g of pork ribs, 111g of cooked chicken, 111g of fresh bamboo shoots, 75g of soy sauce, 51g of sugar, 5g of shrimp seeds, 21g of starch and a proper amount of ginger and onion rice.

Method of making: 1. Wash and blanch pork ribs, put them in a soup pot, add onion, ginger and wine, cook until they are seven-cooked, take them out and cool, cut them into diced meat with a square width of 1.7cm, cut cooked chicken into diced chicken with a square width of 1.8cm, cut cooked bamboo shoots into diced bamboo shoots with a square width of 1.5cm, and then fire the wok, add the bottom oil, onion, ginger and rice.

2. Rub the dough into strips, pick up 12 pieces of flour, pat it into a round skin with a diameter of 11 cm with your palm, scrape the cool stuffing, hold the skin with your left palm, the palm is slightly concave, rest the foreskin flat on your chest with your left hand, and pinch out 32 folds from right to left with your right thumb and forefinger; Pinch the edge of the wrinkled leather with the middle finger and thumb of your right hand. Every time you pinch the wrinkle, pinch the thumb and middle finger together and don't separate them. Pull the thumb and forefinger slightly outward, so that the steamed stuffed bun finally forms a "neck", such as the mouth of crucian carp. Put it in a cage, wake up for a while, put it in a cage pot, and steam it for about 12 minutes. When the skin doesn't stick to your hands, it can be released from the cage until the mouth slightly swells with marinade.

features: when the leather is sucked, it is filled with marinade, soft and delicious. The stuffing is soft and hard, salty and sweet, sweet and crisp, oily but not greasy, and the buns are beautiful in shape, which is the representative of Weiyang snacks.