1, shaping corporate public image
Visual identification system, as its name implies, is to give enterprises an external image. Creating a complete image and concretizing the abstract brand image is the basic premise of an enterprise brand communication, and it is also the key and key point of communication. Therefore, in the design, we should pay attention to the "uniqueness" of the enterprise to form a higher degree of recognition.
When designing VI, designers will deeply understand the business philosophy and corporate culture of the enterprise in advance, and inject the corresponding concept culture into the VI design of the enterprise, so that the brand image of the enterprise can be spread in the market and the corporate culture can be widely spread, thus winning the recognition of consumers and society. The key to design is that designers can truly understand the essence of corporate culture and make corporate culture fully presented in VI.
Irreplaceability is the pursuit of enterprise development. Individualized and unique enterprise VI can help enterprises establish their brand image and establish their unique market position, thus further consolidating their brand position. This not only tests the design level of designers, but also tests their overall perception of the market.
VI can make people feel the cultural concept and strong strength of the enterprise more intuitively. A complete set of VI can not only make the enterprise recognized by the society, but also make the employees within the enterprise feel more sense of identity and belonging, as well as the sense of honor of the enterprise, which can effectively boost the morale of employees and help the enterprise develop more steadily and rapidly.
For an enterprise pursuing sustainable development, the establishment of enterprise VI design is undoubtedly an important part of enterprise intangible assets and cannot be changed at will. Therefore, an unsuccessful or bad enterprise VI design is an irresponsible practice for the enterprise, the employees who serve the enterprise, the shareholders of the enterprise, the customers of the enterprise and even the consumers of the enterprise. It is suggested that enterprises choose professional design companies when doing VI design to realize the leap-forward development of enterprises.
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