The reason why no one opened the herbal restaurant is that the profit of the herbal restaurant is meager.

The demand potential of medicinal restaurants is huge, but the supply capacity is limited. In recent years, although consumers pay more attention to health care, the publicity methods and efforts of the medicated diet hall are not satisfactory, in addition, consumers' awareness is low, and objective factors such as the "curative effect" of the medicated diet are not obvious, which leads to the consumption being in a state to be discovered, which in turn leads to the meager profit of the restaurant, so no one opens the medicated diet hall.

The high price of Chinese herbal medicines and the high cost of restaurants make operators have to mix water in the production process for profit, which in turn makes the weak consumer groups reduce their demand due to lack of trust, which leads to a vicious circle. The threat to the development of medicated restaurants mainly comes from fast-paced fast-food restaurants. With the acceleration of the pace of modern life, instant fast-food restaurants have become the darling of the public.

Suggestions on measures to broaden the catering market of medicated diet

1. Diversification of publicity methods

Because of the characteristics of medicated diet and the dietary concept of consumers, the promotion methods of medicated diet need to be diversified, thus vigorously boosting the development of medicated diet. For example, it can be publicized through cultural promotion (such as shooting TV dramas and making public welfare films), which can not only improve domestic awareness, but also help to carry forward our traditional culture. Of course, it is not realistic for the promotion of culture to be completed by merchants alone, but also with the help of the government.

2. Professionalization of the production process

The important reason that restricts the development of the medicated diet catering market is that the production process of medicated diet is unprofessional, and some unscrupulous merchants make it at will in order to improve their profits. Therefore, on the one hand, it is necessary for relevant departments to intensify their efforts to prevent this kind of phenomenon. On the other hand, we can invite Chinese medicine practitioners to sit in the clinic, take the pulse first and then order food, and make the production process and ingredients compatibility transparent, so as to enhance consumers' trust and make the production of medicated diet more professional.