In Chinese, the name of the exhibition is fair, exhibition, exhibition, exhibition, exhibition, exhibition and marketing, see sample ordering, exhibition and exchange, fair, trade fair, exhibition, exhibition, evaluation, sample display, temple fair, fair, market, market, field and so on. So how should the planning program of large exhibition activities should be written? Here together with me to see it.

Part I

First, determine the purpose of organizing

To organize an exhibition, the first to determine its objectives. Activity programs can accurately achieve the goal of the exhibition is successful. Usually our goal is: publicize the company's image, promote product sales, show new products, close contact with the user, the market information dynamics and the depth of market demand.

Second, choose the right venue

Selecting the right venue is an important part of the exhibition program, the first thing to consider is the way the crowd flows, to understand the direction of the movement of the tide of people throughout the exhibition grounds, and then select the booth accordingly.

Whether or not to locate a booth next door to a competitor has been debated by many vendors, and vendors can effectively utilize such booths to actively demonstrate the superiority of their products over their competitors. If you need to use a hanging sign or cover during an exhibition, you need to choose a location with enough height to avoid blocking visibility.

Third, the background analysis of the exhibition

For example: professional, brand, authority, international

Fourth, the exhibition arrangements

(a), the pre-show preparations:

1. the determination of the theme of the exhibition;

2. the determination of the booth;

3. the booth design and set up;

Clearly the participation Will a clear theme and high quality booth necessarily achieve our expected results? If there is no professional and detailed booth layout, how to reflect the professionalism, branding, authority and internationality?

The purpose of the exhibition is the same, to participate in the exhibition is to enhance the visibility of enterprises, publicity and promotion of new products or services of a good opportunity to participate in the exhibition has become part of the business strategy of some enterprises, how to effectively make full use of the exhibition, so that the exhibition has become the best sales and marketing tool for modern enterprises to achieve the long-term business objectives of the enterprise is the core of the concern of many enterprises. How to effectively utilize exhibitions as the best sales and marketing tool for modern enterprises to achieve their long-term business goals is the core concern of many enterprises.

The design and construction of the booth should be centered around this center, summarized as follows:

The design of the booth should highlight the theme, emphasize the individuality, and at the same time give the audience a kind of affinity in the space and atmosphere and be convenient to talk. Make full use of all possible elements, for example, the formation of the booth, materials, sound, light, color and other decorative items, and constantly give the audience a sense of freshness, stimulate their curiosity, so that they have an interest in the booth, and then produce a desire to talk with the exhibitors. Usually, ? Booth layout? We will outsource to a professional AV equipment rental company. Choosing a reputable, responsible and reasonably priced rental company will reduce a lot of work for us. Our company usually outsourced to the point of light (Beijing) media, 010-52472633 can be consulted.

4. How to effectively invite prospective customers:

① Try to send invitations to prospective customers to participate in the method as early as possible, then also the other party to arrange the schedule. The day before the start of the exhibition to remind.

② Prepare some gifts that can be divided into two, and printed with the company logo (equal to many mobile billboards in the free publicity for the company), one of them in the pre-show with the invitation letter sent to prospective customers, so that they have to go to the booth in order to make a complete gift.

(B), the exhibition of promotional

1. Product promotions:

On the spot to sign a contract with the customer to give a certain amount of discounts or to give a substantial gift, prompting the intention (hesitation) of the customer on the spot to sign, after all, the night is long and dreamy.

2. The notes in the exhibition

Details determine success or failure, in the exhibition over the degree of need to pay attention to some details.

① exhibitors in addition to uniform dress and wear company logo badges, need to pay special attention to their own image. The first thing you need to do is to make sure that you have a good impression on your customers. As long as you can stop by your booth, at least he still has some interest, you should take the initiative to welcome.

② take the initiative to visit these peers, here refers to the peers, does not mean the same kind of products, but refers to the same kind of products. Recommend to them your products, will leave them a few samples, but also to them for samples, play a complementary resources **** enjoy the effect.

③ Exhibition often encountered peer scouts, they pretend to be customers to set your price and technology and even customer information, so be vigilant.

④ At the end of the exhibition every day, we should categorize and organize the customers of the day, and record the talking points. In addition, according to the needs put forward in the customer conversation to judge this year's product flow

trend, after the exhibition and the company's decision-making level to discuss the development and promotion of new products.

3. Daily workflow

7:30: after breakfast, the person in charge of the day's work, each person to get the material used on the day 8:30: punctually to the exhibition site

9:00 - 11:30: the progress of investment work

11:30-13:00: the person in charge of arranging the lunch rotation

13:00 --17:00: the progress of investment work

17:00: clean up materials in time to submit a summary report of the day, fill out the report

18:30: free activities, or according to the company's arrangements for other work

4. Reception steps in the show

1, registration (the customer's name, unit department, contact phone number, implementation of the person responsible for, etc.)

2, on-site demonstration

2, live demonstration of the work of the company

3.

2, on-site demonstration

3, the introduction of the company and product background

4, show other prototypes

5, the intention of the customer will be invited to the negotiation area to facilitate the transaction

6, such as the customer signing the order on the spot, and make every effort to rendering, creating a climax

7, the distribution of information, gifts

8, politely and considerately send the customer out and make an appointment for the next visit time

8, politely and considerately send the customer out, and the customer's name and telephone number. Make an appointment for the next visit

9, to the signing of the customer's intention to note down and the responsible person

5. media reports:

① synchronized reports on the company's website.

② Shenzhen, Beijing and other domestic and foreign industry media reports.

③ The publicity of the major industry website forums / BBS / blog.

6. mobilize the booth site popularity of the event planning:

Exhibition traffic, coupled with the habit of people like to gather to the crowd, a good site momentum can attract crowds of people to enter the exhibition hall, increase the popularity of the exhibition hall, popularity of the people have money. For example, bread baking, lucky draw, distribution of small gifts, free sample testing, prize quiz, turnover gongs, cultural performances, LED advertising campaign + event theme playback, auctions and so on. Because the exhibition is a large number of brands gathered together? The exhibition is a gathering of many brands to compete with each other. , it is especially necessary and important to carry out terminal interception, during the exhibition to do to keep abreast of competitors' dynamics, to ensure that 1-2 hours to update once, and quickly make adjustments. Such as hiring temporary shopping guide in the entrance to the exhibition hall, competitors showroom near the distribution of leaflets and holding a parade to intercept the effect is very obvious.

(C), after the exhibition

1. The tracking of agents to follow up.

2. The hot scene at the show is carved into a CD-ROM for image integration and repackaging.

3. Website follow-up.

Part II

First, I think the animation exhibition can be held in Beijing

Animation industry exhibition can provide communication, and for the enterprise to improve the broad stage, for the public to provide a rich and colorful animation works and cultural feast. In my opinion, the animation exhibition can be held in Beijing for the following reasons:

(1) Promote the development of national animation

Beijing can have sufficient resources, geographical and environmental advantages to fully demonstrate the animation feast, so that the exhibition can be well-prepared, rich in content, flexible and refreshing, is an expansion and extension of the promotion program of China's original animation, and the effect is very good, not only effectively publicize and promote the domestic original animation, but also to promote the development of the animation industry. Not only effectively publicize and promote the domestic original animation, but also let the general public and animation enthusiasts enjoy an original animation cultural feast, the national animation development is a good promotion and promotion.

(2) Strong originality and high participation

From the past animation exhibition exhibition process, we can see that the animation exhibition is the most original exhibition, and an exhibitor's originality, high-tech, appreciation, participation in the organic combination of the exhibition will become a major highlight of the exhibition. From the summary of the information of recent years' animation exhibition, it can be concluded that there are nearly 90% of exhibits for original works in each exhibition, which reflects that the road taken by our country and enterprises in the creation of animation is a sustainable development.

(3) The content is wonderful and brings together the elites

The exhibits of the animation exhibition include comics, animation, network animation, cell phone animation, animation stage drama, animation derivatives, animation production tools and other different kinds of works; the forms of exhibits include photo exhibition, book exhibition, video exhibition and so on, and some exhibitions have set up a number of different forms of interactive links on the site on the basis of these exhibitions. Some exhibitions, on top of these, also set up several different forms of interactive links on site. Moreover, the special exhibition areas of animation enterprises have different styles and wonderful contents, forming several highlights of the exhibition, which will attract the majority of visitors to stop and watch. In the exhibition area, to do both the national support for original animation excellent works

Second, the project overview

1. Project name: 2016 Beijing Olympic Park Animation Exhibition (tentative)

2. Exhibition time: August 1, 2016 to 31 (9:00-17:00)

3. Exhibition location: Olympic Park

4.Exhibition scale: 1085 square meters (indoor area of 305 square meters outdoor area of 680 square meters); 300 standard booths.

5. Scope of exhibits:

(1) animation original enterprise brand image;

(2) animation game works;

(3) animation works combined with cosplay animation performance;

(4) animation production technology and equipment.

6. Estimated number of professional

Professional and general audience: 20,000 people

Third, the main content of the exhibition

1. animation original enterprise brand display, promotion;

2. animation publications, animation works, copyright trading, docking, copyright cooperation;

3. animation publications, sales of animation items;

4. excellent original animation enterprise brand display, promotion;

4.

4. Excellent original animation works display;

5. Animation celebrities on-site book signing;

6. Animation drama performance;

7. Animation role-playing activities organization;

8. Animation industry forum;

9. Animation business investment meeting.

10.Exhibitor: Walt Disney Company Limited

Fourth, the implementation of the project:

1. Formation of the exhibition organizing committee and the Executive Committee, responsible for the exhibition of major decisions, supervise the specific operation of the exhibition. The organizing committee is planned to consist of a president and two vice presidents, with a staff of 12 people. *** Count 15 people. Executive Committee a president and a vice president.

2. Apply for exhibition approvals; seek support from relevant government departments to become the organizer and co-organizer of the exhibition. The president of the organizing committee is responsible for the approval and government public relations work and the development of exhibition organizers and co-organizers.

3. Formation of a professional team to start the exhibition publicity, exhibition investment. The team plan consists of 20 people, three people are responsible for using the phone to target customers for investment in pre-communication, five people are responsible for the late tracking and development of customers. Publicity plan to use the phone, the network and television for regular targeted publicity.

1. Merchants:

1). Mainly for domestic large and medium-sized animation original company, animation publishing companies

2). Utilizing rich experience and customer resources, the investment promotion of animation enterprises focuses on several key regions.

3). Actively invite large animation original enterprises in the neighboring areas such as Tianjin, Shenyang and Shandong to exhibit and encourage them to develop the market.

4). Actively invite animation companies, colleges and universities, company crowds, cosplay performers, and various people who like animation

2.Exhibition services:

1). Pre-show security check of the exhibition hall facilities (power supply, water supply, fire-fighting, air-conditioning, communication and other facilities);

2). Cleaning work in the exhibition hall and the surrounding environment;

3). Supporting services in the exhibition hall (medical, catering, counseling, etc.);

4). Strengthening the publicity, maintenance and consultation of "Intellectual Property Rights of the Exhibition";

5). Enhance traffic control and security during the exhibition;

6). Opening ceremony, closing ceremony reception, large-scale cultural and artistic evenings and other work;

7). Expert forums, exhibit awards, etiquette and other preparatory work;

8). All kinds of reception work of the exhibition;

3. Security:

1). The development of exhibition-related safety and security regulations and implementation of the rules.

2). Review and supervise the booth decoration design and safety construction.

3). Responsible for fire, security and defense during the exhibition.

4). Coordinate and cooperate with public security and fire-fighting organizations.

V. Exhibition investment

Total investment: 3.7 million yuan

1) Advertising and publicity materials printing costs: 2.1 million yuan, of which 100,000 yuan of materials, advertising costs 2 million yuan.

2) Staff wages: it is expected that this **** invested in 50 people, the budget of 1 million yuan.

3) Exhibition main building, opening ceremony, closing ceremony: 300,000 yuan

4) Exhibition site animation drama performance: 100,000 yuan

Exhibition celebrities invited: 100,000 yuan

Reception: 50,000 yuan

Other costs: 50,000 yuan

VI. Expected revenue: 5.5 million

Among them, the merchant leasing costs: the plan to recruit 300 merchants, of which 50 indoor investment, 50,000 yuan per rent, *** total 2.5 million yuan. Outdoor investment 100, each rent 25,000 yuan, *** count 2.5 million yuan. In addition, during the event, the provision of outdoor large billboards 50, each charging 10,000 yuan in advertising fees, *** counting 500,000 yuan.

VII. Project Summary:

If the animation exhibition in the government's support and investment in all parties *** with the efforts of the success of the exhibition, and can be reached in accordance with the expectations, to obtain good social benefits, cultural benefits, economic benefits, the exhibition will greatly enhance the development of animation and cultural undertakings, animation exhibition will become a brand new city of Beijing's business card; through the exhibition of the matchmaking, the developed coastal areas of animation enterprises will gradually trip cooperation. Through the exhibition, the animation enterprises in the developed coastal areas will gradually trip cooperation and docking, and better promote the exchange and learning between enterprises; and for the general audience, the successful organization of the animation exhibition will more promote the public crowd's liking and support for animation, and also make some people who first contact with the animation to produce a strong interest in the exhibition, which is a win-win situation.

Featured content Disney Carnival

1. Orange of Joy? Carnival will create a ONE DAY FAMILY ENTERTAINMENT integrating holistic shopping, mini theme parks, themed dining, interactive games, themed performances, and educational program experiences, and is a platform for a super family experience interacting with Disney's many superstars. Disney's Orange of Joy Carnival is the first of its kind in China to feature a full lineup of classic Disney characters, including Mickey Mouse, Winnie the Pooh, the Princess Collection, and well-known animation stars such as Toy Story, Cars, Finding Nemo, and Spider-Man. The Carnival will be the classic story of each Disney character throughout the activities, on-site games and activities are the perfect combination of traditional and modern technology, providing the audience with a high-quality interactive space for parents and children.

2. Toy industry new product conference

1), the conference purpose: publicity, promotion and release of the latest products of toy companies

2), the conference form: toy manufacturing company representatives on stage demonstration and promotion

3), the basic outline : press conference time: August 1 - 10, 2016, 10:30-12:00 ( Proposed) Venue: National Sports Center, Olympic Park

4) Type of Participating Companies: Toy Product Manufacturers

3. Hollywood Movie Prototype Exhibition

1) Purpose of the Exhibition: In order to increase the attractiveness and popularity of the Comic Show, to gather popularity, to activate the atmosphere, and to ignite the enthusiasm of the vast number of animation enthusiasts and viewers, the organizers have adapted a special Movie Prototype Area to display model props of internationally The organizers have set up a special movie prototype exhibition area to display the model props of famous international movies.

2)Basic Overview:

Activity Date:

August 1-31, 2016

Activity Venue:

Olympic Park

Exhibition Area: 1000 square meters

4. Animation Culture Auction

1)Auction Purpose: To improve the current authorization of the lack of a platform for the support of the cartoon, the high cost of liaison and the low efficiency of the The current situation. Relying on the brand of the auction, we can realize the benign operation mechanism of the project income front. This is a more effective way for the cultural industry to promote the innovation of the real economy.

2) Auction time: August 1-31, 2016

3) Location: Olympic Park

5. cosplay performance contest

1) The purpose of the contest: sustained publicity and rendering of cosplay enthusiasts, warming up the atmosphere during the holding of the Comic-Con, and to improve the image of Beijing's creative culture industry.

2)Basic overview: preliminaries: August 1-10, 2016, final time August 11-20, 2016. Daily final time 10:00 am - 12:00 pm, 2:00 pm to 4:00 pm. Final place: the Olympic Park National Stadium

6. My Favorite Animation Image Design Competition

Part III

I. Name of the plan

Write the name of the plan as specifically as possible, such as ? The name of the program is as specific as possible, such as ? month? Activity plan? , placed in the center of the page, of course, you can write the main title will be written as a subtitle below.

Second, the background of the activity:

This part of the content should be based on the characteristics of the plan in the following items to select the content of the focus; specific items are: a brief description of the basic situation, the main implementation of the object, the recent situation, the organization, the reasons for the activities carried out, the impact of the community, as well as the motivation of the relevant purpose. Next, the environmental characteristics of the problem should be described, taking into account the inherent strengths, weaknesses, opportunities, and threats of the environment, and making a comprehensive analysis of it (SWOT analysis), focusing on the factors of the environmental analysis, describing in detail the past and present situation, and making plans through the prediction of the situation. If the environment is not clear, the analysis should be supplemented by research and other means.

Third, the activities of the purpose, significance and objectives:

The purpose of the activities, the significance of the application of simple and clear language will be the purpose of the main points expressed clearly; in the statement of the main points of the purpose of the core composition of the activity or the planning of the uniqueness and the resulting significance (economic benefits, social benefits, the media effect, etc.) should be clearly written out. Activity objectives should be specific, and need to meet the importance, feasibility, timeliness

Fourth, the need for resources:

List the required human resources, material resources, including the use of the place, such as classrooms or the use of activity centers are listed in detail. It can be listed as both existing and needed resources.

Fifth, the activities carried out:

As the body of the planning part of the presentation should be concise and clear, so that people can easily understand, but the expression should strive to be exhaustive, write every point that can be envisioned, there is no omission. In this part, not only limited to textual expressions, can also be appropriate to join the statistical charts and so on; the planning of the work of the project, should be arranged in accordance with the order of time, drawing the implementation of the timetable will help the program verification. Staff organization, the object of the activity, the corresponding powers and responsibilities and time and place should also be explained in this part, the implementation of the contingency procedures should also be considered in this part.

Here can provide some reference aspects: venue layout, reception room, guest seating, sponsorship, contractual agreements, media support, campus publicity, advertising, hosting, leadership speech, emcee, venue services, electronic background, lighting, sound, video, information liaison, technical support, order maintenance, clothing, command center, the scene atmosphere regulation, pick-up and drop-off vehicles, cleaning up after the event. Personnel, group photo, catering and hospitality, follow-up contact, and so on. Please adjust yourself according to the actual situation.

VI. Budget:

The costs of the event will be calculated according to the actual situation, and then listed in a clear and concise form.

VII. Activities should be noted and details:

Changes in the internal and external environment will inevitably bring some uncertainty to the implementation of the program

Sex factors, therefore, when the environment changes whether there are contingency measures, what is the probability of loss, how much damage caused by the contingency measures should also be explained in the planning.

Eight, the person in charge of the event and the main participants:

Note the organizer, the names of the participants, guests, units (if it is a group planning should indicate the name of the group, the person in charge).

Note:

1, this plan provides a basic reference aspect, small plan can be filled directly; large plan can not be bound to the form, their own design, and strive to exhaustive content, page beautiful;

2, can be specialized in the production of cover pages to the book of the plan, and strive to be simple, staid; plan can be packaged, such as the design of the logo to do the header, illustrations and graphics etc.;

3, if there is an attachment can be attached to the back of the plan, can also be bound separately

4. plan to be bound from the long side of the paper;

5, a large plan, there can be a number of sub-planning book.