The 2121 517 Food Festival is just around the corner. How are the points activities in restaurants prepared? In the face of the huge test faced by restaurants during the epidemic, catering businesses combined with the 517 Food Festival to revitalize sleeping customers. In order to avoid crowding consumption, they set off peak consumption in the integral activity plan of the 517 Food Festival. In 2121, 517, the integral activities of the food festival in restaurants should do this.
2121 517 Food Festival points activity recommendation:
Points play 1: Food is bought in 1 yuan. In order to give back to customers, customers give points when they spend in integral mall on weekdays, which can give foodies more surprises in 517 Food Festival. Pick out the dishes with the top three sales volume in the near future, seasonal new products, etc. as gifts for redemption of points, so that customers can use the points in their hands to exchange meals, and 1 yuan can exchange them to stimulate users' consumption and drive the sales of other meals.
points play method 2: lucky food lottery, in which major merchants log in to the All-for-All Bar and choose the lucky roulette in the backstage-points operation-new activities, and quickly complete the lucky roulette in 5 minutes. Users can participate in the lucky roulette for free or try out points, and popular dishes in restaurants can be used as prizes for points activities or virtual vouchers as rewards. Cash coupons, discount coupons and other consumption instructions can purposefully guide users to make peak consumption, protect consumers' health and safety, provide consumers with a good dining environment, let diners rest assured to eat, enjoy food and enjoy the fun of the 517 Food Festival.
When setting the point amount for redeeming meals -1 yuan, it is necessary to analyze the existing point assets of users, make clear the target users of this point redemption activity, and set the appropriate point redemption amount according to the points of the target users.
integral play method 3: 517 food punching, set 517 food punching week, and users can complete daily punching in during the set date to open the surprise food gift package. Improve the daily activity of users and improve the retention rate. The surprise gift package can contain various meal coupons or consumption coupons to guide users to shop.
The 517 Eating Festival is an important marketing hotspot that restaurants can't miss. Customers recalled from the restaurant's recovery can refer to the classic points activities in integral mall above, and carry out the 517 points activities according to the actual situation of the store.
Source:/operate/detail/1589426185149/
Model essay on planning scheme of food festival activities
Time:? Year? Month? Day-? Month? Day
Location: * * * * * * Pedestrian Street
Activity Background:
In response to the * * * * *, it will enrich the food and cultural life of our city and provide a set of high-grade gourmet meals for the general public. The "Food Festival" held from * * * to * * aims to create a healthy, cheerful and peaceful cultural atmosphere through flower viewing and food cultural theme activities, and at the same time further position it, so as to make the * * * commercial street become the symbol and symbol of the * * * district, show the brand-new features of the * * * business circle and expand its influence on * *.
on the basis of summing up the successful experience of the last food festival, this year's food festival organically combines food culture, mass entertainment and leisure culture, famous products display, exhibition and so on, with a larger scale, higher level and more varieties. It is a grand celebration of food culture, a leap forward in the development of the catering industry, and a great business opportunity for business promotion, image display and brand promotion.
I. Theme of the event
The theme of this event is "People's Food, Fragrant * *", which echoes the flower viewing meeting and highlights the snack culture with * * *.
second, the booth and exhibition time
according to the region and snack characteristics, it is planned to set up barbecue area, handmade pasta area, * * special snack area, cold food area and local special snack area. ***81 booths, each booth is 2.8m×2.8m Please refer to the activity financial budget for details. Set up power supply, lighting facilities and water sources, and equip the whole activity area with large trash cans to keep the whole process clean.
the activity time is from 9: 11 to 21: 11 every day on * * * *.
Third, the operation mode
brings together * * * and all kinds of snacks with national characteristics, including local characteristics, well-known enterprises around the country, snacks and famous products, as well as exotic foods, which are displayed in a centralized way to gather popularity. At the same time, present booths to famous specialty snacks, mainly local famous catering enterprises, with no more than three enterprises for each specialty snack, with 21 booths; Other booths attract investment as planned.
It is proposed to invite the famous enterprises to eat as follows:
* Local snacks: Wan Hechun, Liuting Pig's trotters, Xiaoqianqian wonton, Taitung fried bun, * fried dumpling, * big bun, Pognat pig's head meat, jiaozi full of food, heart-to-heart bean curd, Waipoqiao crock porridge, Da Lao Li glutinous rice balls, seafood steamed dumplings and so on.
BBQ snacks: * Wang Jie BBQ, Meidaer BBQ, Taishan Road BBQ, sizzling squid, Xinjiang BBQ, Shambala BBQ, roasted venison, Mongolian grassland mutton kebabs, etc.
Other local specialty snacks: 18th Street Twist, Shanghai Chenghuangmiao Snack, Duck Hanging in the Furnace, Hong Qigong Beggar Chicken, Goubuli Steamed Bun, Shaxian Snack, Jinan Silk Cake, Sichuan Mala Tang, Nanjing Qinhuai Snack, etc.
exotic snacks: Russian smiling, Turkish barbecue, Indian flying cake, Korean cake, Korean food, Malaysian barbecue, Singapore fried fish fillet, etc.
As this activity lasts from summer to summer, a cold food area is specially arranged, and the proposed invitations are: * bean jelly, Lanzhou stuffed skin, fruit iceberg, various cold drinks, Xi 'an cold rice noodles, Muslim cold noodles, Guanzhong cold noodles and so on.
IV. Activity Series
1. A ribbon-cutting ceremony for the opening of the Food Festival will be held at 11: 11 on * * * *, and municipal leaders, district leaders, responsible persons and some business representatives will be invited to participate, and all media in the district will report on it.
location: the entrance of the pedestrian street
specific arrangements:
before 9: 31, the staff of all regions will be in place and the red carpet will be laid on site.
9: 31-11: 11, the leader was present.
from 11: 11 to 11: 15, the leader made a speech, announced the opening of the food festival and cut the ribbon.
after 11: 15, the leaders visited the food festival venue and the media reported.
2. Arrange the special area to focus on the display of * * local snacks, and focus on the display of other local snacks.
3. The organizing committee will select the most popular snacks, the most distinctive snacks and the best nutritious snacks for this food festival.
V. Forms and methods of publicity
Focus on promoting characteristic food culture, showing food varieties and well-known merchants. Advertisements and special reports are published in major media in stages. Hanging colorful flags, banners, advertising balloons, billboards, etc. at the food festival site; Compile and publish the navigation leaflets of the food festival, and distribute them to tourists and related enterprises free of charge at major bus stops and surrounding areas to expand their influence.
hope to adopt! ! !
I held a food festival and exchanged ideas:
First, find a professional food exhibition company and inform you of your requirements for categories and appearance. Exhibition companies have food team resources from all over the country and even abroad, which should not only ensure the richness of categories, but also ensure the products with high prices.
second, try to seek government departments to host it, so that the functional forces of public security, fire protection, housing construction and municipal management can be fully mobilized, and resources such as venues, water and electricity will be guaranteed.
third, closely cooperate with the inspection of the food and drug supervision department and strictly control food safety.
4. after the venue is built, before the merchants enter the venue, the hidden dangers such as fire, electricity leakage and exhibition shelves shall be investigated, and the problems shall be handled in time.
fifth, fully mobilize media resources to promote the characteristics and highlights of the food festival deeply and widely.
it must be carried out with the theme of food culture.