The background of the incident is this: McDonald's sold American shares to CITIC Carlyle, and the operating company in China was renamed Golden Arch, which has no capital relationship with McDonald's. It can't be called McDonald's company, the McDonald's restaurant authorized by Golden Arch to operate in China. And use the McDonald's trademark. Of course, behind the name change is the operation of capital. For the vast number of consumers, it has suddenly become a hot topic for many netizens. On the whole, everyone is spitting out new names that are old-fashioned and not up to grade.

For many people in China, foreign fast food such as McDonald's and KFC has special feelings, because it carries memories of a generation. Behind this name change is a relatively successful operation of domestic capital in foreign markets. Of course, this also highlights the growing strength of China. According to the official explanation, the name change is to better integrate into the China market. To put it more clearly, it is the localization strategy of the brand.

Even if CITIC bought McDonald's business in China, the name change of such a successful brand will definitely indicate other changes. After being acquired by CITIC Group again, it has stopped accepting individuals to join. In the future, it is very likely that franchising will no longer be issued. The newly added stores in the future are likely to become direct sales models. This also means that the profit rate will be further improved.

The name is more localized. Will some Chinese food be introduced in the food category in the future? At present, this is very likely. Because KFC is already doing this.

according to this logic, is KFC going to change Kaifeng cuisine? Of course, burger king will benefit the most from this change. Finally, it's not the most rustic foreign brand? ..... Maybe we can see more creative names in the future: