To advance in twists and turns, the most important thing is to conform to the market and have its own uniqueness to be competitive.

Attachment: Original text of Teacher Moses

The development road of Nancheng Lane, a fast food chain.

Nancheng Lane, which focuses on full-time community catering, is a regional brand in Beijing, but it has great influence. Its price is very close to the people; The food there is delicious; Its take-out accounts for half of the total revenue, and when it is hungry, Meituan is always in the leading position; Its chain stores are all directly operated stores, with more than 80 stores, each of which is very profitable. The running water in a single store is five times that of fast food restaurants in China. Its offline stores are generally opened near the community, so whether you go to have a meal or not, you can have a hot meal. After seeing such a powerful Nancheng Lane, let's take a look at its development path. 1993, the owner of Beipiao sold chopped chicken in Beijing Road Market, and later sold fried chicken and mutton kebabs. Business is good. In eight years, he has a lot of savings on hand. 200 1, opened a regular shop and tried various popular catering modes, such as food stalls, hot pot, clay pot rice, self-help cooking and so on. During the period of 14 and 20 15, the company repositioned, found advantages, cut and drew boundaries, and focused on full-time community catering. Only the best three kinds of dishes were sold: mutton kebabs, wonton, and mixed rice. And extend business hours to increase traffic. In the past five years, it has developed rapidly. In order to ensure the quality, all stores are directly operated. According to the boss, there will be 160 stores in Beijing in 2022. Hehe, at that time, did you think Nancheng Lane would be renamed Quancheng Lane?