1. The difference of operation mode: Yintai City is a traditional physical retail business model with elegant decoration and comfortable environment, which can attract a large number of consumers to come for shopping and entertainment. Yintai Department Store adopts an online and offline e-commerce model to provide consumers with a more convenient and fast shopping experience through Internet technology.

2. Difference of business scope: Yintai City is a large-scale aggregated shopping center with diversified business contents, including shopping, catering, entertainment and other fields; Yintai Department Store mainly sells department stores, cosmetics and skin care products, household items and other daily necessities.