1. Investors should identify with the hungry brand, corporate culture, management model, strategic objectives and development direction, sign long-term development contracts with the headquarters, and consciously abide by the development laws of enterprises;
2. Investors should have entrepreneurial spirit and be corporate legal persons or natural persons who bear civil liabilities;
3. Investors have good contacts in the local area, especially the customer resources of middle-aged and elderly people;
4. Investors should have good business reputation and personal reputation without any bad records;
5. Investors should have enough venture capital, be able to maintain the normal operation of the store and have management experience in the same industry;
6. Investors need to know the local consumption level, market prospect and consumer demand.
Refers to joining a group or organization. Can be extended to the commercial field, referring to the agent joining of commercial brands.
Franchising is an enterprise organization, or a continuous contractual relationship between franchise chain headquarters and franchise stores. According to the contract, unique commercial privileges must be provided, and unconditional assistance (personnel training, organizational structure, operation and management, commodity supply and marketing) must be added. And franchisees also need to pay relative compensation.
There are many types of franchising, which can be divided into voluntary franchising, entrusted franchising and franchising according to the proportion of capital contribution and operation mode.