Huang Guangyu finally understood the reason. 22-year-old Shantou, Guangdong young man has not yet been big to figure out the doorway to make money. He is doing home appliance wholesale, hometown that place of business firms, fierce competition, he felt the survival of the size of the margin, a breath to the north, straight run to Inner Mongolia. Inner Mongolia is very large, Huang Guangyu wandered around for a year, did not do much business, but from the thick sincerity of the Inner Mongolia people personality learned the trick of making money. 1987 Spring Festival, he was diverted from Inner Mongolia to Beijing back to Shantou, Shantou's home for New Year's Eve, because of the Spring Festival ticket tensions stranded for a few days, boredom, nothing, in the city of Beijing, shopping for electrical appliances, encountered a friendly clerk, the boss, and tried to contact the point of business.

With the thick sincerity of personality, Huang Guangyu not "black" should not earn money, maximize profits to customers. No capital business, even Huang Guangyu himself did not expect, three days shopping down, but got more than 100 million yuan of order form. Really happy from heaven. Huang Guangyu felt that he touched the trick of business, but also touched the door of wealth. The right way must be brave. Turn of the year, Huang Guangyu said to do, and Beijing joint venture in Ox Street, founded Gome Electrical Appliances Co. Although not much strength, Huang Guangyu but end up with a real style, he into the best, the most colorful goods, selling the city's lowest price, not long after, Beijing and Tianjin peers know the cattle street has a not "black" people Huang Guangyu. Huang Guangyu by virtue of the thick sincerity, winning is credibility, doing business. His wholesale business is growing by leaps and bounds.

A year later, he started retailing, retailing is more detailed than wholesale. Competition is also more intense, the boss of the electrical firms to dig out, recruiting customers, each with their own tricks. There is no capital business, Huang Guangyu, despite the vagaries of the business world, still hold their own old ideas, solid Fu credibility. And this time, he is more than previously thick sincerity, actually set up their own "repair station", as long as his store sold goods, can enjoy his "Yawar Electrical Service Center" after-sales service. Now, Huang Guangyu's Shantou Gome Enterprise Head Office has seven branches in Beijing, with an annual turnover of tens of millions of dollars, and he himself has long been a rich man with millions of dollars in his pocket.

Entrepreneurship story real case ideas 2

After we designed the car foot mats can be sold nearly five times the original price." Chu Zhihua, founder of Hangzhou Weimu Industrial Design Co. said with a smile. Supply-side structural reform is the traditional economic development of Xiaoshan in recent years a buzzword, for which Xiaoshan released the "accelerate the supply-side structural reform to promote economic transformation and upgrading of the implementation of the views". As a traditional industrial powerhouse, Xiaoshan has a huge economic base, but in recent years, the development process has also encountered many problems such as overcapacity and lack of vitality, and the reform from the supply side is imperative. "Design+" also adds new power to Xiaoshan's economy. Xiaoshan 80 entrepreneurs "craftsmanship" is recognized

When the traditional products meet the "design +" can create a very large value, industrial design, also known as industrial product design, industrial design involves psychology, sociology, aesthetics, Ergonomics, mechanical construction, photography, color science and so on. Through the industrial design of the increased value of the product.

"A piece of ordinary foot mats in retail stores and e-commerce platforms on the sales price is generally in the 500 yuan, and after the not end of the design of the design of this foot mats market price of 2,000-3,000 yuan," said Chu Zhihua. Such a large increase in value not only surprised the reporter, but also proved Chu Zhihua in the article at the beginning of the sentence, reflecting the great value of industrial design in improving the added value of the product.

As a "young" industrial design company founded in 2012, Hangzhou Weimu Industrial Design Co., Ltd. is not at all "green" in its professional performance. Reporters in the company's exhibition area, saw a full of award certificates and design products, in 2014, the company's case won the Hangzhou industrial design classic case, in 2015, Chu Zhihua won the Hangzhou Industrial Design Elite Characters, in 2016, won the Guanghua Longteng Prize China Design Industry Youth Hundred List, in the same year, the company was named as the annual top ten best design companies, in 2017, to take the design industry's "Oscar". "Oscar" German red dot award ......

German red dot award to "promote environmental and human harmony design" as the concept, its selection standards are extremely demanding, the selection will be Strictly in accordance with the "through the screening and demonstration of recognized qualifications" standard, only listed less than two years of the product is eligible to participate in the election. At the same time, the formation of the participating products in the difference between similar products, for the designers to put forward higher requirements.

The Red Dot Award is recognized as an international symbol of creativity and design, and winning the award means that a product's appearance and texture have received the most authoritative "quality assurance". The award-winning work will also get the maximum range of promotion and awareness. Therefore, to win the red dot award has become a proud honor for every designer. Chu Zhihua said, can take the "German red dot award" this international award, that our products have been certified globally, but also shows that Xiaoshan entrepreneurs, "craftsmanship" has been recognized by the world.

Relying on the professional learning of the student era entrepreneurship

It is because of the automotive aftermarket in this professional segments of the "amazing" performance, the car cushion production leader Nile River took the initiative to look for the end of the design, and the end of the design of the sign a comprehensive strategic cooperation agreement, the establishment of Hangzhou Nile River Design Center, hoping that its traditional design can be used in the design of the car aftermarket. It is hoped that the design can help in the transformation and upgrading of its traditional offline brand.

In the era of "mass entrepreneurship and innovation", Chu Zhihua, who majored in industrial design at Hangzhou University of Electronic Science and Technology, actively participated in various industrial design competitions both at home and abroad, and accumulated profound practical experience, winning numerous awards and obtaining a number of patents for product design. Because of the love of the car, in the field of industrial design has been a long time Chu Zhihua, aiming at the automotive aftermarket industry, specializing in automotive products to do in-depth design.

Foot mats, seat mats, steering wheel covers, pendants, automotive electronics, automotive beauty planning ...... Now the scope of design services has covered the entire automotive aftermarket. Participating in the planning and design of the heavyweight product "3W full TPE health car foot mats", in 2016 won the China Good Design Award, and in 2017 successfully won the German Red Dot Award, becoming the first product in the automotive aftermarket industry to win this award.

Chu Zhihua said that the "secret weapon" of this foot mat is its use of the world's top environmental health TPE material, which solves the problem of car foot mats caused by pollution in the car and driving safety. This product also uses a full range of scanning and customization of the production process, so that the foot mat and the car "seamless". In order to develop the product, Chu Zhihua and his team concentrated on research for several months, and finally found the TPE material as the raw material of the product, to solve the traditional car foot mats of the persistent problems.

According to Chu Zhihua, the automotive industry is one of the pillar industries in Tiantai County, Taizhou City, not the end of the design has become the "meat and potatoes" there. In 2014, the Tiantai County Science and Technology Bureau introduced the not-quite-end design to set up the Tiantai automotive supplies industry product innovation and design center, so that the not-quite-end design stationed in the local automotive supplies business services. Nowadays, we have done product design for more than ten local enterprises, and the sales value of the products is more than 100 million yuan.

Entrepreneurship story real case ideas 3

Feng Zhijiu was originally a vagrant, wandering around, although the hardships, but poor, but the sound. 1990, Feng Zhijiu followed the millions of gold miners flocked to the Pearl River Delta, but found that this place has long been overcrowded, he wanted to work in the factory, but because of the age of the unskilled, the factory does not take him. He wanted to work in a factory, but because of his age and lack of skills, the factory would not accept him. Feng Zhijiu boredom, will be in the factory district around, see the workers after work are carrying lunch boxes to the street to run to the small store, and that in the street hungry and thirsty blind, his mind turned, how no longer open a small store for workers to eat it

So, his heart, rented a private room as a kitchen, every day at noon and night to take up two buckets of rice, to the wandering crowd to sell, a day down to earn 30 yuan, soon he gathered enough money 37,000 yuan, in Guangzhou, Huangpu Avenue, rented a 5-square-foot store, did the license, the firecrackers, a fast-food restaurant opened. Feng Zhijiu's small restaurant opened, like flowers attract butterflies like attracting a large number of customers, he operates the main trick, is to charge a low fee. At that time, Guangzhou's restaurants fast food hourly price is as low as 2 yuan, while he is uniformly 1 yuan. There is no capital business, 1 yuan to eat who do not come! Feng Zhijiu hard work for a month, after checking out, in addition to expenses, actually earned 2000 yuan. Later, he added tables and stools tableware, hired temporary workers, expanding the front, selling powder for breakfast and dinner every day to sell rice, all one dollar a copy.

In this way, the daily customers are less than 500 people, up to more than 1000 people. He earns money in the mystery is to sell more at a lower profit. 1 yuan per meal is actually not earned, but the intention of good, can earn a few cents, if you can sell 1000 copies a day, you can earn 300 yuan, a month is 9000 yuan. A homeless man became so adept at business. A few years down, Feng Zhijiu has been worth millions of dollars, until now his fast food is still 1 yuan price. People call him "1 yuan big enjoy".

Entrepreneurship story real case ideas 4

Xinyang City, Henan Province, double store in the north of the town of about 300 acres of orchards, is a pair of Hu brothers created every year during the Mid-Autumn Festival and the National Day there are a large number of people from the local and foreign to the garden to pick, to have foreign businessmen to the purchase, harvest full. And also for the surrounding neighbors to submit for the opportunity to make money.

Speaking of building this sleepy garden, the Hu brothers have not suffered much. Earlier years, the two brothers are working in the South, income can be, but there is no freedom, hard, far from home, can not take care of home, the old thought of a few more years of work, Zan some money plus home to do something. When the hand has some money, the two will not go out to work, in the home to find the project. After a period of serious and careful examination, found that dozens of kilometers near his home, there is no orchard for people to pick, and the village due to the young people to go out to work, leaving the old old little did not plant, a large number of barren patches of wild land, mountainous areas, decided to create a pick for people to pick the orchard.

In order to start a business, said dry, two brothers and neighbors around the contract signed a contract, the first package of a hundred acres, the first planted that we Huangpi pear, buy saplings, turn the ground, dig pits, planting, watering, fertilizing, pruning. Nothing to do in the garden to serve, spring and fall is okay, summer people tanning, winter and then cold also to the garden around. No one can appreciate the experience, really busy, they pay to ask neighbors to help, the money ran out, the two brothers and then go out to work, earn a little money and then back to the industry, so with 3 years, the orchard area continues to expand, varieties are also increasing, around the pull up the wire meat block, 300 acres of the orchard at the beginning of the scale. Also built a dozen acres of ponds below the orchard to facilitate watering the orchard. Pear tree fruits of the year, the two brothers are not dare to be careless, each tree with a few special rope around the fixed, organic fertilizer, farmyard manure, insect repellent, medicine, but also day and night. Autumn harvest season, the pear tree is full of large, yellow pears, and that is just in time for the Mid-Autumn Festival, National Day holiday, the brothers opened the garden picking, I do not know what variety of that pear, yellow, big, skin Pu, crisp meat, small nucleus, juicy, bite a juice along the mouth to the outside trip. That pear big can grow to 2 pounds or so. I said one year the king of the pear grew to nearly 6 pounds.

Hard work and sweat, now the brothers have been successful entrepreneurship, rich, and their own brand, customized packaging, and also doing online, offline, plus color picking mode, now in the orchard Other varieties of fruit trees are also hung full of fruits, autumn harvest when the fruits are ripe, come to the orchard picking when the people, outsiders, adults, children, heads of dodgy move, and not lively. Every day outside the orchard, the road is full of large and small, each brand of cars, foreign merchants driving a large truck to buy the garden when the fruit.

Entrepreneurship story real case ideas 5