Haidilao incident. A catering brand with the slogan of "pollution-free, disposable" for a long time, however, has such a thing as a kitchen mouse and a colander stuck in the sewer. According to the truth, this should be an important crisis of an enterprise, and those friends who trust Haidilao should have serious psychological discomfort and distrust. However, in response to Haidilao's response, the situation actually reversed directly and became the best public relations case of Haidilao in recent years. On the Weibo, Haidilao responded repeatedly, which summed up in three sentences: I carry the pot, I correct the mistake, and I support the employees. As a result, these responses are "full marks" in the mouths of many media.

Haidilao's response to this incident is really beautiful, but only compared with his stupid opponent. Because many public relations accidents follow the trilogy of first covering up, then denying and finally playing rogue, rarely respond quickly and comprehensively like Haidilao.

McDonald's response after it was exposed on March 5 also admitted that it was wrong to propose a solution, which is the usual practice of mature large enterprises. Therefore, the public relations of Haidilao only did what was written in the textbook in a messy environment. This matter, it can be said, only takes advantage of comparative advantage.

The ultimate success of public relations in Haidilao is mainly due to the low bottom line of some consumers on food safety. When the Haidilao incident first broke out, some people said that after four months of undercover, they only caught mice, but did not catch any waste oil, fake mutton or even expired meat. This shows that Haidilao is really a conscientious enterprise.

On the issue of food hygiene, some consumers have blurred the standard of right and wrong, or even have no standard at all. The standard of evaluation is based on comparison, or worse: there are problems anyway, and smaller problems can be forgiven or even called conscience enterprises.

Even the problem of food hygiene, which is clear from right and wrong, has been easily let go by some people in a bad way. On any public issue, some people have not realized that what is wrong is wrong. As long as they cross the bottom line of safety, they cannot be easily forgiven. The higher the bottom line and the lower the tolerance, the food safety problem in China will be solved.