Basic Information
Chinese Name
Yi Jia Yi Natural Flour Co.
Founded
1993
Enterprise Profile
Yi Jia Yi, the first natural flour in 1993, in order to completely eradicate additive residues and provide consumers with a healthier flour, the 22 years of promotion of flour production. From "a certain kind of flour 0 additives" to "all flour 0 additives, no additives residue" of the new era of all-natural flour.
One plus one natural flour, has entered more and more health-conscious families, and has become the leading flour brand in Henan sales.
Brand history
One Plus One Natural Flour Co.
One Plus One Natural Flour Co.
In 1993[1], Wang Qincang (father of Wang Gang, the current chairman of the board of directors of One Plus One Natural Flour) started a very small flour mill in his own home, named Hengyang Flour Mill, with a production capacity of 15 tons per day. This was the predecessor of One Plus One Natural Flour. [1]
In 2002, after graduating from college, Wang Gang took over his father's job and became the new general manager of Hengyang Flour Mill. With the increasingly fierce competition in the market, Wang Gang, after many serious and careful market investigation, believes that only specialization, the enterprise has a way out; only to do healthy natural flour, the enterprise can be bigger and stronger; so he made two major decisions: one, decisively cut off all the business has nothing to do with the flour, the establishment of the Zhumadian Hengyang Flour Industry Co. Ltd. and introduced the most advanced production equipment and process in the industry at that time to increase the production capacity to 150 tons per day and take the road of specialization. Secondly, we established R&D and production of natural flour as the company's strategic development direction, and launched "Hengyang" brand of original flour in 2004. The company thus began to embark on the road of professional R & D and production of natural flour. [1]
"Let consumers eat the best flour, is our responsibility, but also our dream. Currently the natural flour on the market can only achieve some kind of 0 additives, which creates the problem of additive residue. When can we realize all the flour 0 additive, absolutely no additive residue, our brand will be done, our responsibility will be done, our dream will be realized." These are the words Wang Gang has repeatedly emphasized to company executives.
In September 2006, in order to better develop and produce natural flour, the company bought land and built a factory in Suiping Industrial Park and set up its own wheat flour research and development center, and the company name was changed to Suiping Yiga Flour Industry Co.
In March 2008, Suiping Yijiazhi Industry Co., Ltd. formally started production, and changed the brand name of the flour (Hengyang) to "Yijiazhi". After the name change, Yijiajiyi natural flour was sought after by consumers in Zhumadian, with sales doubling every month.
In 2009, the strategic development of natural flour ideas, won the unanimous recognition and support of the community.
One plus one natural flour to achieve sales revenue of 300 million, one plus one of the rapid development, but also attracted the Henan Province, Fengsheng Cereals and Oils Foodstuffs Limited Liability Company to join.
In June 2010, One Plus One Natural Flour wholly acquired Fengsheng Grain and Oil Company, and the company's wheat processing capacity reached 1,500 tons per day, a 10-fold increase in production capacity over 2008 levels.
In August 2011, in order to be more determined to operate only natural flour without involving other extended products of the professional business philosophy, to promote the further rapid development of the company, the company name from the original Suiping Yijiaoyi Flour Industry Co.
On November 29, 2011, the foundation stone was laid for the first production line with a daily output of 1,000 tons of special flour for anti-hair and anti-worm noodles in China in the second phase of Yijiaoyi Natural Flour Suiping Company. The production line adopts advanced process equipment and management concepts, selects color sorters and insecticidal machines, and uses aseptic technology for packaging and warehousing, which fills the gaps in the effective control of flour eggs and ha change technology of domestic flour milling enterprises.
November 1, 2011, a plus one to brand management and output mode, hand in hand with Xuchang Yiho Investment Group, formally signed a cooperation agreement, the construction of 2000 tons of wheat processing day special flour production line, which is also following the 2010 wholly-owned acquisition of Fengsheng Grain and Oil Company, a plus one natural flour and a new brand business model.
From 2008 to 2011, the sales volume of Yijiaoyi Natural Flour increased 20 times in 4 years, creating a new miracle in the development of the flour industry, and becoming the only high-speed development of the flour brand in Henan.
On January 21, 2012, Yijiaoyi Natural Flour and Xuchang government officially signed a project cooperation agreement, and the project also became one of the municipal key projects of agricultural industrialization in Xuchang.
On February 14, 2012, Yijiaoyi Xuchang Company--Xuchang Yijiaoyi Flour Co. The work of the company has been carried out normally.
On April 24, 2012, the 20th anniversary celebration of Henan Yijiaoyi Flour Co. At the meeting, Mr. Wang Gang, the chairman of the board, once again made clear to all the staff the guiding ideology of the strategic development of the high-end brand of Yijiaoyi Natural Flour, which was warmly embraced by all of them.
June 30, 2012, under the leadership of Chairman Wang Gang, after all the directors and executives and experts, the wisdom of all the family members of Yijiajiyi Natural Flour crystallized the "Company Values and Interpretation - June 30, 2012 Edition" was born! This is a milestone for the construction of one plus one natural flour corporate culture.
December 2012, a plus one "strong wheat processing engineering technology research center in Henan Province" officially listed, is the only strong wheat R & D center in Henan, marking a plus one natural flour with a variety of high-quality wheat instead of the transformative breakthrough of the reinforcing agent. [2]
September 2012, a plus one canceled all the production line additives, goodbye additives. One Plus One entered a new era of all-natural flour with "0 additives in all flours and no additive residue". [1]
November 1, 2012, a plus one natural flour Zhengzhou operation center was officially launched, which marks the Henan a plus one flour Co. At the launch ceremony, a plus one natural flour chairman Wang Gang announced with joy: a plus one natural flour, finally realized from "some kind of flour 0 additive" to "all the flour 0 additives, no additives residue" of the span, the flour industry officially entered the The flour industry has officially entered a new era of all-natural flour!
On January 17, 2013, in order to further strengthen the specialization of natural flour business philosophy, and implement the brand strategy, the company name was changed from Henan Yijiaoyi Flour Co.
On October 10, 2013, Yijiaoyi's "domestic first anti-insect and anti-hazard" natural flour production line was formally put into operation, filling the blank of domestic anti-insect and anti-hazard technology.
On June 11, 2014, the Natural Food Alliance initiated by Yijiaoyi Natural Flour was established in Zhengzhou. The core concept of the alliance is "only minus, not plus", which means that only the ingredients that are harmful to the human body will be removed, and no additives will be added. [3]
In September 2014, One Plus One Natural Flour took the lead in sales in Henan, becoming the designated flour for more than 100 kindergartens across the province.
In 2015, One Plus One Natural Flour achieved the first sales volume in 18 cities in Henan, occupying 83% of the high-end market share in Henan. [4]
In 2015, One Plus One Natural Flour Co. Ltd. constructed Henan Provincial Engineering Technology Research Center for Strong Wheat Processing. [5]
In 2015, One Plus One Natural Flour hosted a dumpling race and successfully challenged the "Guinness World Record for the Most People Making Dumplings in History" with more than 17,000 parents and children from 18 places in Henan Province.
In 2016, One Plus One Natural Flour Co., Ltd. synchronized its brand planning, publicity and marketing strategies to improve consumer awareness through effective communication through media platforms, noodle competitions and other channels. [5]
One Plus One Natural Flour has reached strategic partnerships with restaurant brands such as Bannu Tripe Hot Pot, Baiyan Mushroom Ramen and Yaojun Chowder. [6]
Twenty years, no matter how the market changes, no matter how the market diversification development trend is highly sought after, no matter how popular the white bread used to be, one plus one natural flour always adhere to the concept of specialized business unswervingly, adhere to the refusal of additives unswervingly, and adhere to the research and development and production of natural flour unswervingly. Twenty years of persistence and pursuit, finally achieved the all-natural flour market glory, achievement of a plus one twenty years of natural flour experts market reputation!