Model essay on hotel management plan

At present, the competition in the hotel industry is increasingly fierce, and consumers are becoming more and more mature, which puts forward higher requirements for our hotel management. Below, I'd like to share the model essay of hotel management plan for you. Welcome to refer to it!

At present, the competition in xx hotel industry is increasingly fierce, and consumers are becoming more and more mature, which puts forward higher requirements for our hotel management. In 2117, I plan to make a series of adjustments to the management of our xx Hotel to attract consumers to our store and improve our operating efficiency.

1. Analysis of market environment

Problems existing in our store's operation:

1. The target customer group is not accurate and narrow. The main feature is to wait for customers to come to the door, rely on government departments as the main customer base, and lack private consumer groups. It does not fully reflect the characteristics of our hotel, and its positioning is on the high side. In addition, there are still some problems in the service quality of some hotels, which affects consumers' confidence in spending in hotels. Last year's business situation was not good, so we should reflect and target the market. We should fully tap our own advantages, broaden the market, reasonably consolidate the existing consumer units of enterprises, and carry out the reform and opening up. Improve its consumer files. Our store is located in a city of xx with low consumption level, and most residents are ordinary consumers. However, our store mainly deals in X dishes, mainly seafood, and there are few mountain products and local cuisines, so the income of most residents is unacceptable for a long time. However, the hardware level and service of our store are the best in the region, so we should receive consumption at all levels in different levels, which should reflect? Fancy but not expensive, really affordable? Business philosophy. At the same time, the reception of tourism teams needs to be developed and strengthened.

2. The news propaganda is not strong enough to let the people in X city know about our store and to fully publicize it in XX area. It is suggested to publicize corporate culture or corporate contacts with less investment, and secondly, billboards should be set up on peripheral provincial or X-level main roads.

3. Analysis of competitors: There are no hotels with similar grades around our store, only many small restaurants or hotels. Although they don't have the strength to compete with us in business ability, they attract some consumers with low files, good quality and low price. There are some high-grade hotels around, mainly distributed in tourist areas, which have an impact on our reception by government departments, so we should pay attention to it this year and strive for service quality or other aspects. Do a good job in meeting reception market. Do you want to do leisure sightseeing in scenic spots, business talks, food and shelter? XX? Business strategy.

second, target market analysis

the target market is the most promising consumer combination group.

A clear target market can not only avoid the waste of influence, but also make advertisements targeted. Advertising without a target market is tantamount to? Blind people ride blind horses? .

the target market should have the following characteristics:

it is not only the consumers who are interested in hotel products and have the ability to pay, but also the consumers within the hotel's ability. Hotels should determine the target market as clearly as possible and make a detailed analysis of the target customers in order to make better use of the opportunities represented by this information, so as to make customers more satisfied and eventually increase sales. (Gold customer profile benefit). Customer resources have become the source of hotel profits, and the existing customer consumption behavior is predictable, and the service cost should also change with the off-peak season. It is not possible to make 111% preparation, so 81% of the staff should create 111% jobs, and the remaining 21% are pure profits. At the same time, it is necessary to maintain customer loyalty, which is the best free word-of-mouth publicity, and it also makes it impossible for competitors to compete for this part of the market share.

Therefore, integrating customer relationship marketing and maintaining customer loyalty can bring the following benefits to the hotel:

1. Get more customer shares from current customers

Loyal customers are willing to buy more hotel products and services, and their spending is two to four times that of casual consumers. Moreover, with the growth of loyal customers' age, the improvement of economic income or the growth of their own business, their demand will further increase. (such as: the development and consolidation of the thank-you banquet market).

2. Reduce the cost of sales

New customer groups need a lot of expenses. Such as various advertisements and their public relations expenses. Customers are more and more familiar with the hotel's products or services, and the hotel is also very aware of the special needs of customers, so the cost of relationship maintenance becomes very limited. What we need to do is to conduct reasonable daily visits and communication (one of the marketing means in 2116).

3. Win word-of-mouth publicity

The advice of old customers with high satisfaction and loyalty is often decisive, and their strong recommendation is often more effective than various forms of advertising. In this way, the hotel not only saves the sales cost of attracting new customers, but also increases the sales income, thus the hotel profit has been improved. According to the current consumer psychology of our XX people, there is still a lack of stability. Follow? New? , with? Wind? Consumer mentality. Word of mouth is a big catalyst. Word-of-mouth operation is also a means of market operation.

4. The improvement of employee loyalty

It is an indirect effect of customers on marketing to strengthen the training of new forces and consolidate employee turnover. The improvement of employee satisfaction leads to the improvement of hotel service quality and customer satisfaction, forming a virtuous circle. In 2116, it was required to introduce some practical students to supplement human resources.

third, the general marketing strategy

? High-end hotels for the people? -Business meetings are the daily basic reception (because it belongs to our store at present) to expand the reception of the people's market. We position ourselves culturally, and strive for hype in wedding banquets, birthday banquets, teacher-thanking banquets and holiday propaganda, so as to cause? A sensation? . For the moon cakes in the Mid-Autumn Festival every year, the Christmas buffet song and dance dinner has yet to be fully expanded.

IV. Action Plan and Implementation Plan for 2117

(1) Marketing Methods and Strategies

1. Change the operating cuisine. We mainly deal in X dishes and seafood. This year, we will create our unique mountain dishes and local dishes as a supplement. According to different regions or consumption, it is suggested to introduce some Cantonese dishes, and you can choose among them. Essence? , select its representative dishes into the menu.

2. Set the sliding price of dishes according to the light season and peak season.

3. Re-issue the customer agreement in a principled manner? Choice? .

4. Push out the room? Weekend special? .

5. Provide wedding banquet and birthday banquet services to nearby residents, and set up a catering public relations team.

6. define the promotion activities in each year and festival.

(II) Reform of management methods

Income generation is the foundation and the survival of hotels; Income generation is the top priority of hotel management.

1. Change the concept and lay a solid ideological foundation for income generation

Grasp the cost and increase the hotel's income without affecting the hotel's operation? Invisible income? Control controllable costs, such as procurement costs (take different periods to evaluate). Water, electricity, fuel costs (detailed analysis for effective energy saving), labor costs are compiled according to the off-peak season [(3? 7) 135 people are planned for the month, (8? 11) and 165 in (11, 12, 1 and 2), and its profit accounts for as much as 1/4 of the hotel's total profit.

　? Management? On the surface, it has nothing to do with profit. But in essence, management is the basis and premise of income generation. Without good management, there is no benefit. ? There are no unqualified employees, only unqualified employees? Manager? This is the truth.

　2、? People-oriented? Finding the source of income-generating profits

People are the most fundamental and active factors of income-generating. ? Humanism? , is the guarantee of income. Let the employees? Heart? Stay in the store, stay in the post. Turn the hidden work enthusiasm into the action and vitality of quality service.

3. Clear the marketing channels and pay close attention to the operating profit

It is required to pay close attention to the professional marketing team, and at the same time advocate the promotion of all employees to enhance the team consciousness, so that everyone in the whole store can publicize the hotel and promote the hotel products.

4, quality service, to achieve * * * win

(1) quality service is the hotel's responsibility

set standards, standardize skill operation, and pay strict attention to training. Standards are guidelines and guidelines for action. Clear standards can standardize the provision of quality services to customers. The only standard of high-quality service, that is, customer satisfaction, can only be achieved through training.

(2) Do a good job of implementation

Is this our manager's? Common disease? , often still stay looking for? Excuse? The problem of ills. Must be carried out? There are always more ways than problems? Management mentality. Do a good job of implementation, and everything will fall into place.

(3) Do a good job of inspection

In hotels, departments and teams, how can we improve the inspection from the bottom up without going through the motions? Income-generating rewards and penalties for loss of profits? .

the overall image of the hotel is reflected by details, and the details are endless. Therefore, to make the hotel management truly? No mistakes? , we must implement detail management in a down-to-earth manner. High-level hotels are faced with demanding guests, who usually have very meticulous and even harsh eyes, and every subtle link in management will attract their attention. Therefore, to truly achieve high-level management, there must be a kind of? Stubborn? The spirit of.

objectively speaking, the level of this plan is very general, and the drafter has some practical experience, but the management theory is not solid, lacking basic strategic awareness and financial analysis ability. Some of the proposed clauses are irrelevant and inappropriate, and most of them are just "specious", which is a typical level of domestic hotel department managers. ;