The way to increase the powder of Jieyin is also quite pure, sending videos with content to attract users can be. In this process, the most efficient is the jittery platform itself to give the flow of recommendation, that is, we often say on the popular.
But the jittery voice is, after all, a product of today's headlines, for the recommended traffic to give, in today's headlines has an intelligent recommending mechanism, more or less there are some rules to follow. The same want to quickly get fans to let their own video on the recommended on the popular, in fact, also has some general laws.
1. "The first 5 laws"
In the content we share today, we are mainly positioned in the Jitterbug trading program, so all the laws are the same for the new number, and a Jitterbug want to get a higher weight, then be sure to pay attention to the "first 5 laws". 5 law".
According to Shakeology's algorithmic rules, the first five videos of any new account are the key to determining an account's initial weight, and the higher the user feedback data for those five videos, the higher the initial weight.
And, videos posted by new accounts are more likely to be favored by the system, and are more likely to be recommended compared to older ones. So for new accounts, your initial video release must be doubly important, in the content of the subject matter as well as the quality of the strict control should be carried out.
2. "1, 5000, 100"
For those who have been operating Shake Shack for a long time and have some experience in operating the account as well as being on the hotspot, it only takes an hour to know whether a video will be on the hotspot or not after it has been released.
Here is the "1, 5000, 100" number standard, that is, within one hour of the release of the new video, the video playback amount reaches 5000, and the number of likes is higher than 100, then the video is basically on the popularity of the eight or nine is not very likely.
Maybe some friends will say, then I can not buy a new video after the release of certain user data, so that the video in the case of human intervention to achieve this "1, 5000, 100" standard? The cost of a popular video is only $1.50.
In fact, this is not possible, because the intelligent recommendation mechanism in today's headlines is also present in this part.
Here's an example, when one of your new videos is released, the platform will give you a certain amount of initial recommended traffic based on the weight of your current account, so that's why in the beginning we'll start by emphasizing to you why the initial weight influenced by the first 5 videos is so crucial.
Suppose this initial referral traffic is 500, the platform will let your video appear in front of 500 users who match the type of video you have, usually in the "Recommended" section. The platform then decides whether to give you subsequent traffic based on behavioral feedback from those 500 users.
If 400 out of 500 users watch your video in its entirety, you're likely to get more traffic. The opposite will stop recommendations, which is why many videos stagnate after a certain number of plays.
So artificially creating user data won't give your video any boost when it comes to being popular.
3. Abandon Account
There are also a lot of friends who didn't achieve a better user data feedback after posting their videos for many times, so it's most likely because the quality of the first 5 videos is too low, or even there are irregularities. For example, false airplay, marketing information with ads, watermarks from other platforms, frequent porting, involving sensitive topics and so on.
In these cases your account weight will be reduced to the lowest point, the specific performance of the published video playback has not been up, and the video review time is very long.
If the above phenomenon occurs, then it is recommended that you give up the account earlier, do not put too much effort, because such an account has no value.
In the Shake Shack trading circle, there are some people who have shared the "weight remedies", these methods I have tested with low weight accounts, and found that there is not much effect. The first thing you need to do is to get your hands on some of the most popular products in the world, and you'll be able to do that on your own.
①Strictly 1 machine 1 number, do not use the simulator
②Downgrade period only publish original video, and use the Shake App shooting, do not use the video upload function
③More to participate in the official hot topics, more use of popular music, more @ Shake assistant
4. 4 factors affecting the subsequent weight
At the end of the first 5 videos of a new Shake account, the number of videos is reduced to 1,000, which is the highest in the world. After the initial weight of the first 5 videos is determined, there are 4 main factors affecting the subsequent weight of the account, which are playback (broadcast completion rate), likes, comments and retweets, and the importance of these 4 factors, from high to low, is playback (broadcast completion rate) > likes > comments > retweets.
After the video is successfully published, the system will recommend it to a small number of users based on your current weighting, and if the user watches the whole video in its entirety, then the system will consider this to be 1 play.
Then, the system will calculate the quality of this video based on the specific data of the remaining 3 factors, and if it reaches or even exceeds the standard set by the system, it will be regarded as high-quality content, and the system will give more traffic pushes to the video to get more exposure, which creates a complete process of the popular video being recommended.
5. Tips for boosting account weight
Since whether a Jitterbug account can be popular and whether it can quickly increase its powder has a close relationship with weight, is there any tips for boosting weight other than the performance of each video that can change the weight?
① Video release time
From the chart, we can see that there is a big difference in the number of likes of the video at different times of the day, and 13:00 in the afternoon and 18:00 in the evening is the peak of the likes.
By cleaning the distribution curve of the 20,000 data, we can clearly see that most of the videos have less than 700 likes, and there are not many videos with more than 10,000 likes.
According to the rules of the recommendation algorithm of the short video of Jieyin, it is generally calculated that the first 1,000 recommended volume of the video you have received the rate of likes and retweets. If you have a high percentage of retweets and likes within this recommended volume, the system will correspondingly push the next batch of traffic to you.
So the number of likes for the first 1000 referrals is critical. Therefore, the time of video release is good, and releasing the video in the peak period can effectively improve the video weight, as well as the chance of being popular.
② Bind the official hotspot or popular
After learning to card time to get high traffic this method, you need to consider what content to send, in fact, the content is also an important factor in determining the flow of high and low, so you need to learn to rub the hotspot.
There are a lot of hot topics, challenges, and official activities in Jieyin, and these contents can get the official recommendation weight, so often these videos can get a higher playback, which in turn improves the liking rate.
③ Use more popular music
Users love to follow the trend, which BGM fire will be the BGM set into their own video, the user in the brush to the video will feel that this music is very familiar and intimate.
④ More @Jittery Assistant
It has been proved that @Jittery Assistant is really helpful to be on the hot spot, and it is recommended to bring it to all the videos.
⑤ Locate to the popular business district
Locating to the popular business district when posting a video is also able to boost the weight of the video.
6. Don't do anything illegal
Operations that are illegal include, but are not limited to, posting advertisements, sensitive topics, non-positive energy, bringing goods, leaving microblogging, QQ, phone numbers, and so on, which are not allowed to do by the official.
The only thing you need to pay attention to is that you can utilize the shopping cart function that opens after 10,000 fans, and it is recommended that you use the harmonic characters to leave them in your account's personal profile. In fact, Jieyin's management of this piece is not as strict as imagined, the main thing is still for the violation of the video.
So as much as possible to leave this information in non-video other places, the comments section is also a good way.
Overall, getting popular on Shake Shack is a process of getting better at what you do, but it's not as if the video won't go up without a popular account. It's just a quick way to increase the powder, which can be efficiently boosted with the support of its own cash program, and trading the account without a cash program is also a substantial income.