with the change of people's consumption concept, the upgrading of consumption structure and the development of online internet catering, time-honored brands are becoming more and more "old". Many old catering brands have been spit out by young people, which has fallen behind the trend of the times, and more time-honored brands have fallen into the torrent of history.

Some time ago, chamate, the first generation of "online celebrity", could not stop the aging, and chamate has closed its stores nationwide. The crisis of time-honored brands is becoming more and more serious. Now, some time-honored restaurants are still trying to operate under the slogan of "cultural inheritance", but the decoration in the store is aging, the food iteration cycle is long, and the style in the store remains unchanged, so consumers will inevitably get tired of eating and aesthetic fatigue.

is there no way out for the old catering brands? Of course not. Now, many time-honored catering brands have begun to wake up and keep up with the fast-developing catering consumption trend. How to get rid of their' aging' and make themselves young again has become the top priority of time-honored catering brands. The biggest pain point of "time-honored brand" lies in its aging thinking and traditional model, which leads to the disconnection from the times in marketing, scale, dishes and talents.

For time-honored brands, these aspects have not been taken seriously. Many time-honored brands still believe in the business philosophy of "the fragrance of wine is not afraid of the depth of the alley", but in the era of Internet marketing, the speed of information dissemination is calculated in seconds. Without the dissemination of marketing, there will be no passenger flow, no revenue without passenger flow, and failure to keep up with the trend is doomed to failure.

Modern catering generally develops on a large scale, but the "time-honored" catering enterprises are obviously not strong enough in this respect. There are very few old brand catering enterprises that form a scale of operation, and many "time-honored" restaurants are still confined to the region.

In addition, the products of time-honored brands are not innovative enough. After a hundred years of development, the dishes are becoming more and more fixed, relying too much on the products of time-honored brands and lacking in iterative updating of products. Especially for the modern society that is constantly changing, it is always easy to lose patience with unchanging things. Over time, even if it is' old', it will be forgotten.

On the contrary, a large number of emerging catering brands are marching into high-tech cooking technology and constantly innovating their products. These emerging brands are building corporate brands and even corporate cultural values according to the current young consumption concept, which is very suitable for young people's consumption concept, so they are particularly sought after by young people. This era is the era when the 81.91 generation of young people are the consumers. If the "old brands" do not make progress, they will lose their core dishes and cooking skills.