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What knowledge does a flower shop need?
Flower shop: You have to understand plants.

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As a florist or florist, you don't know plants and flowers, which means you don't know rice, oil and salt when cooking. As the most basic requirement, you must be familiar with the supply season of each flower material, the maintenance knowledge of each flower material, the approximate price of each flower material, the material characteristics of each flower material and the flower language of each flower material. ......

Kaihua Store: You should know how to design.

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What is floral art? Floriculture is something related to beauty. Without design and aesthetic feeling, how can you make good works? Without good works, how can we survive in such a competitive industry? Now 8090 has become the main force of society. In the past, the traditional floral design has obviously been out of touch with the mainstream aesthetics of this society. If you don't understand design, you will be eliminated by this industry. Floriculture modeling, color matching, scale crossing, and floral sense are all things that florists must seriously study.

Kaihua Store: You should know technology.

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As a qualified florist, you can't just talk on paper, it's a job that requires both brain power and hand power. Know how to do it, how to do it, and really can do it. Being able to arrange flowers and wrap flowers is the most basic skill in flower arrangement.

Flower shop: You should know how to match it.

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Flower materials, flower devices and flower materials, flower works and space, and even the collocation of flower works and people all need the florist to think and ponder, and use his own aesthetic knowledge to create the most perfect flower life.

Kaihua Store: I think you can take pictures.

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If you have money, you can hire a professional photographer, but most flower shops still shoot their own works, so you should master the most basic photography skills. If the photos you show your customers suck, how can you convince them of your floral level?

Kaihua Store: If you know retouching.

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Just taking pictures is not enough. The most important thing is to be able to retouch the map. PS doesn't require you to master them. At least we can learn Mito Xiu Xiu. A good photo is worth a thousand words.

Flower shop: I think you can draw by hand.

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It is very important to show customers floral inspiration, floral creativity and hand painting. If the customer can imagine it according to your imaginative description, that is another matter.

Flower shop: You have to write a copy.

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Everything we do now pays attention to a feeling. In this respect, physical stores are ok, especially online stores. Many customers choose flowers according to your copy. Every bunch of flowers has a story of every bunch of flowers, and every bunch of flowers has a selling point of buying a bunch of flowers. Copywriting can't impress people, nor can it just look good. The flower shop has been working for a long time, and everyone is a small copywriter. ......

Flower shop: You should know how to sell it.

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The smell of wine is afraid of the depth of the alley. In this era of developed network information, you don't know how to sell it, so wait for the northwest wind. Florists need to know a lot about how to communicate with people and how to use the media.

Flower shop: Your life will be hard.

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Recently, many articles have packaged flower shops as fairies who don't eat human fireworks. In fact, behind the real flower shop are migrant workers, changing water, stabbing and pruning branches and leaves. It is impossible to tell a man from a woman just by looking at the florist's hand. ......