We make a careful comparison from the perspectives of development and operation.

First of all, in terms of promotion and operation, the cost of getting customers for APP is getting higher and higher.

The average level in the industry has reached 6, 7 or even 11 blocks. Users need a good network environment to download an APP. When doing push, users' 3G network and mixed mobile phone hardware environment, it is really not the majority of users who have the patience to wait for the download.

The product manager can't overestimate the user's level of using the mobile phone and the hardware level of the mobile phone. Not all users are left-handed Samsung and right-handed Apple. Xiaobian personally experienced the push work, and saw that the users' mobile phones are not as high-end as we thought, the hardware conditions are not so good, the loading is not so fast, and the memory is not so large. The number of apps that can be stored on each mobile phone is limited. If users don't have strong demand for this software, they are likely to become the first batch of deleted objects in the case of limited memory.

So the cost for users to download and keep an APP is getting higher and higher, and the reason for this problem may be just memory, which your product manager can't decide.

WeChat official account is different. The memory occupied by WeChat official account is much smaller than that of APP. And it is much easier to get users' attention than to download it. The cost of getting customers is relatively low, and now there are more and more tools and software to help promote WeChat official account, no less than App. Of course, WeChat official account also has some shortcomings: for example, the content loaded in WeChat official account doesn't have a local cache like APP, so the software loading time will be a little longer, but such problems can be optimized by technology and content operation, such as compressing the size of pictures, optimizing the program for pictures, and so on.

Secondly, there is a product to make the business run, and then the user database is accumulated while doing it. When the business becomes more and more stable, the user's awareness and dependence on the brand has improved, and more resources are invested in development, then consider the APP to give users a better and better experience.

to develop native apps, you need to decide first: which one should be developed first, Android or iOS?

choosing any one means giving up another part of mobile phone users temporarily. If there is enough data in the early stage to prove that most of the mobile phones used by your target users are iOS or Android, then this problem is not difficult to make a decision.

But the problem is: the proportion of users' mobile phone systems in most entrepreneurial projects is not much different, and entrepreneurs need to spend money and time to collect correct data, otherwise they will make decisions based on their feelings. Or you can develop both at the same time, but this means that you have to equip two sets of people, whether it is outsourcing or self-construction, which is not a small cost for entrepreneurs.

after the development is finished, it's not over yet, so we have to go online in the APP STORE and Android market. Not all the developed software can go online, so we need to wait for the approval of the two platforms before we can put it on the shelves. In the meantime, if we are refused to call it back, we can modify it. If the self-built development team is fine, if we outsource it, it means we have to negotiate with a third-party company. Think about it, if we continue to spend this time, we can put this small startup company online without waiting for the software.

WeChat official account is different. First of all, in terms of cross-platform, WeChat official account relies on WeChat. As long as there is a WeChat mobile phone, there can be a WeChat official account, so there is no question of developing Android and IOS. Secondly, the software developed in WeChat official account doesn't require as many terms and conditions as Android and APP STORE, and of course, it can't violate the provisions of WeChat, for example, it can't induce interests, otherwise it will face penalties such as being suspended from pushing or titles. Of course, these are much simpler than the numerous requirements of the two platforms.

Thirdly, WeChat official account's interface ability has been greatly improved. The authenticated service number and WeChat provide various types of interface services, such as payment, customer service and docking with third-party software, which are mature, so it is no problem to meet the needs of general services.