It's especially good to know that there is an answer. Can I copy a short paragraph for you to share? After reading it, you'll find that she's still pretty good.

5 strokes and 17 o'clock will teach you how to identify whether a franchise brand is reliable

1. Basic qualification of the company

1, business license

2, franchise qualification

3. "Two stores for one year" as stipulated in the Franchise Management Measures, that is, the company must have two direct stores of this brand and continue to operate for more than 1 years.

the above three items are the necessary basic conditions for any brand to join in the open market.

4. years of company registration

Personal experience, generally less than 3 years of registration, will not be done.

For companies that are less than three years old, firstly, their brands and products have little influence in the market; secondly, their teams are not mature enough to provide operational support for franchisees; thirdly, according to statistics, the life span of small and medium-sized enterprises in China is generally three years. Like this company, it may go bankrupt in the third or fourth year!

Then, let's talk about the inside story. Some goods companies in the market have been registered for more than three years, and all kinds of qualifications are complete. The conventional method is to constantly push brands to the market, make a bad one and change to a new one.

Second, the company's hardware conditions

1. Office? The proportion of actual operators, some pit cargo companies attract more investment than they operate, so it is conceivable that such companies

2. Central factory?

the central factory mainly includes three parts: warehousing, processing and logistics distribution. There are many departments, processes, systems and personnel teams involved, which is a complex and huge system work and difficult to manage.

the most important thing is that the central factory can't be solved by spending some money casually, but it needs the company's accumulation for many years. Some chain brands, which have opened many stores, dare not build a central factory at will, or even drag down the company as soon as they set foot in the central factory.

Although many franchisees simply can't see the doorway inside the central factory, and most of the central factories in the catering industry won't let franchisees go in and have a closer look, it's probably good to have a look outside!

III. Terminal stores

1. Quantity and service life

The more direct stores the better, the longer the service life, the better, at least more than 2 years.

here is an explanation of why it takes more than 2 years. Because many franchisees will lose money to build model stores and create the illusion that this brand is very popular and profitable to attract franchisees. The general operation is 1 years. Dare to lose money for two years to build a model shop, elder brother Dajiu has never seen such a case.