Heineken was founded in 1863 in Amsterdam, the Netherlands. Heineken is not only the world's second largest brewer by volume, but also the world's largest exporter of beer and the number one international brand. Through a combination of local production/export and licensed production, Heineken products are now sold in more than 170 countries around the world.

In 1863, Mr. Gerard Heineken established the largest brewery in Amsterdam, the Netherlands, called "Straw Pile". In order to produce the best beer, Mr. Heineken traveled almost all over the world to look for the best ingredients, and he also built a private library, where all of the books are about brewing.

1

In 1886, Dr. Elion set aside one of the many breweries of the day for his own experiments. The result was a brewery called "Heineken Class A". This played a key role in the subsequent development of Heineken and was the standard bearer of Heineken's taste. 1883 saw Heineken receive a special honor, the "Diplomatic Award of Merit". Heineken's bottles still bear this inscription today. In 1917, Mr. Heineken's son took over the company and made a career out of researching brewing techniques. World War I also halted Heineken's growth, and when the U.S. embargo on alcohol ceased, Heineken quickly became the world's largest beer exporter to the U.S. In 1933, the U.S. Weekly Times wrote the following historic sentence: "The first legally imported beer in thirteen years arrived yesterday, 100 gallons of Heineken from Rotterdam. Heineken. In 1953, Heineken's grandson became the third generation of Heineken leaders, and he made a great contribution to the brand's identity by creatively changing the color of Heineken bottles to green, and by subtly designing the three letter E's in the Heineken logo as smiling mouths. Heineken's success was largely due to its successful advertising campaigns and beautiful packaging, and in the mid-1990s Heineken entered the Chinese market, where Heineken beer was imported from the Netherlands or Singapore, and where it had only an indirect stake in several joint-venture brewing companies, including Hainan/Shanghai. Heineken's strategy in Asia is centered on the Asia Pacific Breweries (APB) in Singapore, with a 42.5% stake. The plant's Tiger Beer, produced in 1932, was Singapore's first homegrown beer brand and is a well-known name in this region. It is a light beer with a heavy flavor, suitable for pairing with seafood and Chinese food.

On November 15, 2012, Heineken completed the acquisition of 40% of the shares of Singapore Asia Pacific Breweries, so that the total **** Heineken owns 95.3% of the shares of Singapore Asia Pacific Breweries, directly into the Asia Pacific market. Heineken has three plants in China - Shanghai, Guangzhou and Haikou - and its China headquarters is in Shanghai.

Today, the Heineken brand is a major sponsor of the UEFA Champions League, one of the world's big leagues.