Reasons for the lack of customers in restaurants

There are many fast food restaurants in the market, some of which have developed well, but for some inexperienced investors, the newly opened fast food restaurants are likely to be empty. The following are the reasons for the lack of customers in restaurants. 1

Reasons for the lack of customers in restaurants 1. Customers have forgotten the name of your store

If your store doesn't leave a deep impression on customers, it will be easily forgotten, and the possibility of patronizing again will be reduced.

opening a restaurant should also be "both internal and external". Your food tastes great, and the special dishes will definitely play an important role in his re-consumption.

At the same time, the external store decoration is also very important, and the dining environment is also very important. A store with distinctive decoration, with eye-catching door signs and an easy-to-remember store name will impress customers who come to your store again and again and make them unforgettable.

Second, the customer's satisfaction with B has decreased.

This is mainly reflected in the food. Have you tasted your own food regularly? If there is any bad change in its taste and freshness, can you find out and correct it in time?

and is there anything wrong with your service?

meanwhile, have you paid attention to your peers around you? Do they have any advantages over your family?

Third, customers have too many choices

We don't know how many new restaurants are opened every day, but the good degree of online ordering platform is obvious to all.

In today's information age, there are few choices for customers, and there is also a tendency to be picky. As a store owner, we should, as always, control the quality of food and service, and at the same time, we should make some efforts to study how to attract customers' attention.

Fourth, the price factor

Needless to say, we should try our best to control the cost and bring more affordable products to customers on the premise of improving/increasing the quality of food. Of course, it also depends on what route and selling point your store takes.

V. Other reasons

For example, the customer has moved to another place, and it is inconvenient to come here. Reasons for the lack of customers in restaurants 2

1. Target consumers

The target consumers of McDonald's are young people, children and family members. Therefore, in the layout, first, choose places where people are surging, such as setting up points around traffic distribution points such as Heping Road, Nanjing Road and tianjin railway station; The second is to set up points in places frequented by young people and children, such as setting up points near Tianjin Paradise to facilitate children's dining; Open a shop-in-shop in Xin 'an Square to attract young people who visit shopping malls to eat.

2. Focus on today and tomorrow

A major principle of McDonald's distribution is that it will remain unchanged for 21 years. Therefore, whether each point is opened or not will be evaluated after three to six months of investigation. Focus on whether it is in line with the development of urban planning, whether there will be municipal relocation and the relocation of the surrounding population, and whether it will enter the red line of urban planning. If you enter the red line, you will never touch it; The aging business circle is determined not to set up a point. Promising commercial streets and business districts, newly-built college areas and residential areas are the areas to be considered in layout. Pure residential areas are often not set up, because residents in pure residential areas have limited time to spend.

3. Pay attention to eye-catching

McDonald's stores are all located in the first floor. Through the floor-to-ceiling glass window, passers-by can feel the dining culture atmosphere of McDonald's, which reflects its business purpose-convenience, safety and value for money. Because the layout is eye-catching, it is convenient for customers to find and attractive.

4. Don't rush to become a golden market in a prime location.

Owners often ask high prices. When the asking price exceeds the psychological price of investment, McDonald's is in no hurry to achieve success, but develops the distribution in other places first. Through the success of other outlets, the real estate owners of "high-priced" sections feel that the introduction of McDonald's will help improve their own worth, so they will talk about the price and re-distribute.

5. Advantage Interaction

Many "owners" selected by McDonald's to open "in-store" are famous brands, such as Xin 'an Plaza and Jinhui Plaza. Well-known department stores bring tourists to McDonald's, and McDonald's attracts young people to shop, which plays a complementary role.

6. Guests with problems

When opening a restaurant, you must first understand what kind of guests you are facing. The positioning of the customer base must be accurate, not greedy, always thinking about all men, women and children, but in the end it is neither fish nor fowl. Find your own "core" customer base, and then prescribe the right medicine. After positioning your own customer base, you can take gender, region, occupation, education, hobbies, price and other aspects as the starting point.

in terms of decoration and details, you can also cater to your own customers and make the most appropriate adjustments. To make the customer base become the "mobile spokesperson" of the restaurant, it is necessary to locate the customer base accurately. Acquired:

1. Whether there are signature dishes to go to the restaurant is just for the word "eat", so it is very important to have unique dishes that customers can remember. Some restaurants constantly update their dishes in order to please customers, thus ignoring the creation of signature dishes. The so-called signature dish is the "endorsement dish" of the restaurant, and its function is to choose this restaurant first when it comes to this dish. As long as it is done well, maybe a green vegetable can keep a loyal customer, which shows the importance of cooking with heart. Therefore, we must carefully create our own signature dishes, so that customers will never forget to eat "that dish."

Restaurants should also publicize signature dishes consistently, and waiters should only recommend signature dishes to customers.

2. Does the service keep up with the fact that more and more people are paying attention to service, and more and more restaurants are paying attention to service. But no one can learn from Haidilao. Why? Can't a service be replicated?

of course, Haidilao's service can be copied, but he stopped serving the brand. It is difficult to make a breakthrough in the hot pot industry, but Haidilao has made a new breakthrough in the form of service. If you win the hearts of the people, you will naturally succeed. After all, people are popular in the world, so services should not only keep up, but also have their own characteristics, and label their services.

3. Competition in the same industry The restaurant is an industry that likes to get together very much, so the competition is fierce. A store should have something very unique that can make customers shine at the moment. Remember that this store chooses this store. When many hot pots began to study Haidilao crazily, Banu became a new force with hairy belly hot pot and played productism. This stood out from the same industry and set up its own banner.

Therefore, we should not follow suit at random, but go out of our own unique way.

4. Understand the guest's motivation to come to the store

Have you ever thought about the guest's motivation to come to the store? Do customers come to the restaurant for dinner because they admire it, or because they are recommended by friends, or because they accidentally choose the restaurant? A clear understanding of the guest's motivation can give the guest more accurate service and recommendation, and the guest's motivation to come to the store is something that the waiter knows at once. Therefore, it is necessary to know your own customer base, and also to know the motivation of guests to come to the store, so as to give more suitable recommendations and corresponding services.

In this era of fierce competition, the catering industry is constantly learning and improving. The most important thing is not to be afraid of the trough, but to dare to change and correct. Reasons for the lack of customers in restaurants 3

The first reason: customers forget that

people's memory is limited. Under the same category, one person can remember an average of 5.3 brands.

as a restaurant, if you can't squeeze into 5.3% of users' minds, the customers who come to the store will become a one-time deal. Catering mainly depends on regular customers. Without regular customers, how can we continue to operate?

The conventional way to solve this problem is to make the characteristics of the storefront, so that customers will remember it. However, it is increasingly difficult to make the characteristics of the storefront with the emergence of new restaurants.

every restaurant owner can use the way that many restaurants are using, make a private domain, divert customers to the private domain for maintenance, and often brush their faces to increase users' memory.

the second reason: customers are tired of

if a restaurant has only a few dishes for years and the decoration of the store has not changed for more than ten years, customers will gradually leave you because there is no freshness.

customers' pursuit of new products and tastes is tireless and never stops.

To solve this problem, the production team should produce new products every quarter to keep them fresh, and giant restaurants like KFC and McDonald's will launch new products every month.

In addition, the brand is upgraded in stages, and the decoration design is updated to give customers a sense of freshness from time to time.

The third reason: the customer is disappointed

The reason that customers never visit this store again after eating once is that this store is terrible! The service attitude is not very good! The price is too expensive, not worth it!

in a word: customers are disappointed in your store.

In order to retain customers, the most basic products and services in catering must be guaranteed. You can put an opinion collection book in the store to see the feedback from customers and make improvements. You can also pay attention to the evaluation of reviews and correct the bad experiences, so as to retain customers.

the above three reasons have been found, improved, and customers have been retained. At this time, it is just the right time to vigorously drain.