There are indications that public comments are no longer important for the US delegation.

On October 9th, Meituan officially issued an announcement, renaming Meituan Review as Meituan, and taking it as the company's dual foreign language name.

at this point, the public comment completely lost its name.

However, this is not surprising. It will happen sooner or later to remove the word "comment".

Duan Yongping, the founder of BBK, once said that one more word in a name costs 11 million more in advertising fees.

According to this statement, Meituan changed its name and made a profit.

From the name change alone, it is actually a "lonely change" for Meituan. Most netizens said that they would call it Meituan if they changed their name. But for the public comment, it has since disappeared from the company name.

There are different opinions about the motivation for the change of the name of Meituan. The response given by Meituan is-

The relevant person in charge of Meituan added that Meituan will serve as a simplified company brand, in addition to a series of product brands, including public comment, Meituan takeaway, Meituan bicycle, Meituan Hotel, Meituan Youxuan, Cat's Eye and so on.

although meituan still said that public comments will always develop independently, it is not difficult to see that public comments are becoming less and less important in meituan system.

In recent years, Meituan has been accelerating the construction of a brand image with unique characteristics of Meituan, and renaming it is only one of the measures.

in June 2119, meituan announced that the brand changed color, and the main color was upgraded to "meituan yellow", including online APP and offline contacts (bicycles, charging treasures, POS machines, etc.).

In addition, the brand names of products, including Meituan Takeaway, Meituan Bike, Meituan Hotel, Meituan Youxuan and Meituan Taxi, all show the integration of Meituan Department.

It is worth mentioning that "Meituan Bike" is not the original of Meituan, but was renamed from "mobike", and the process of renaming can be said to be the epitome of public comments.

In 2118, when Meituan acquired mobike, it promised to maintain an independent brand and operate independently. However, after the merger, all the former mobike teams left. After a series of reforms, it was renamed Meituan Bicycle in 2119, and Meituan App became its only entrance in China.

However, compared with mobike, public comments are much more important to the growth of the US delegation, but that is only a thing of the past.

Public Comment was established in 2113, which is the earliest local life information platform in China. At the beginning, it only aggregated user evaluation and business information, and in 2111, it began to enter the group buying territory; Also in this year, the US Mission was launched.

Later, both Dianping and Meituan experienced the melee of the Thousand Regiments War and survived. By 2115, Meituan and Dianping ranked first and second in the group buying market, accounting for 52% and 31% respectively.

Although the two companies have gained a firm foothold in the group buying market, they still need to rely on financing to burn money to expand their business-Meituan focuses on take-away, movies and hotel markets; Public comments are rooted in markets such as beauty and wedding.

At that time, it happened that the O2O vertical market was in the cold winter of financing, and both Meituan and Dianping were in financing difficulties. In addition, glutinous rice backed by Baidu came into the market again with 21 billion funds, which posed a great threat to them.

In the same dilemma, the US Mission, the enemy of * * *, which was originally a competitive relationship, and the public comment decided to "gather together to keep warm" under the matching of capital.

It is worth mentioning that it is difficult to see the profit due to the mode of burning money to expand competition. Around 2115, there was a merger upsurge in O2O vertical market, such as Didi holding hands quickly, 58 merging with the market, etc. From this dimension, the merger of the US Mission and the public comment is actually the general trend.

Public comment is a decision-making portal and content sharing platform for life consumption, with a large number of online users and business information accumulated; Meituan is stronger than offline expansion, and has dabbled in takeout and wine travel; Together, they form a closed-loop chain from content to transaction.

It can be said that the "affinity" between public comment and Meituan is not only a change in relationship, but also a complementarity in business; It can be said that it is a suitable business marriage.

On October 8th, 2115, Meituan and Dianping announced their merger to become Meituan Dianping.

meituan dianping implements the Co-CEO system. meituan CEO Wang Xing and public dianping CEO Zhang Tao will serve as co-CEO and co-chairman, and major decisions will be made at the level of co-CEO and board of directors.

in addition, the personnel structure of the two companies will remain unchanged, and they will keep their own brands and businesses to operate independently, including high-frequency shop-to-shop business with group buying and flash discounts as the main body.

At this time, the public comment and the US delegation are on an equal footing.

after the merger, the operating income of Meituan Dianping increased by 223.2% and 161.2% from 2116 to 2117. Moreover, according to the report of iResearch in 2117, Meituan Dianping has become the world's largest food and beverage delivery service provider, with a market share of 59.1% in China.

Wang Huiwen once said in a public speech:

In this way, "public comment+beauty group" should belong to the first category.

On October 11, 2115, Zhang Tao released an internal letter saying that he would no longer serve as co-CEO, and he would become the chairman. Wang Xing was the CEO of Public Comment. At the same time, public comment executives Li Jing and Wang Yu also announced their retirement at the same time.

On the same day, Wang Xing announced the first organizational restructuring. In this round of adjustment, the former executives of Meituan still concentrated on the core business and front-office business, while the former executives of the public comment business were scattered.

at this time, only one month has passed since the merger of the two companies.

Later, Wang Xing made several structural adjustments, and the status of public comment was also changing-

Lei Feng Net Note: Only three years after the merger of MAIGOO

, the areas covered by Meituan Comments expanded from catering, wine tours, ticketing to retail, community group buying, payment, travel and other aspects, while the public comment focusing on UGC content comments was in the business of Meituan without boundaries.

At the time of Wang Xing's drastic reform, the former executives of the Department of Public Comment, including Lv Guangyu, Chen Ye, Gan Javey and Yin Zhihua, also left one by one.

Even in October, 2119, the operating entity of Public Comment changed, with all the original shareholders such as Zhang Tao, Zhang Bo and Long Wei quitting, and new shareholders Wang Xing and Mu Rongjun added. Among them, Wang Xing holds 95% of the shares.

It can be said that the public comments were completely swallowed by the Meituan and slowly digested.

in February, 2119, Wang xing renamed the review platform as the review App department, which was responsible for the product planning, content operation and research and development of the "public review" App.

Some insiders of Meituan commented that this move "weakened the trading function of public comments" and placed the rating on the "online search platform".

At that time, the interface news reported that the public comment would be renamed or abandoned directly, and its UGC content comment and take-away wine travel traffic would all be delivered to the US Mission.

In response, Meituan responded that the Public Comment Club has always been an independent App, and there is no possibility of merging into Meituan's App.

but now, even though it is still independent, it has lost its name.

From a close merger, to a little bit of marginalization, until losing its name, public comment has become less and less important in the format built by Meituan.

and the final outcome of public comments seems not difficult to foresee.

On the same day of renaming, Meituan made its first rank adjustment in five years to prepare for the next decade.

half of the stories of the last decade were Meituan. com and half were Meituan reviews.

in the next decade, there will only be a US delegation.

lei feng net lei feng net lei feng net.