2, difficult to profit by room charges

3, venues, personnel expenses rose

4, no innovation in the marketing model

5, can not establish customer viscosity

6, Monday to Thursday traffic is low, it is difficult to find the source of the customer.

KTV industry competition is getting more and more intense, KTV business is also more and more difficult to do, in addition to the management efforts, but also in the operation of the efforts. Then how to work on the operation, to help performance growth?

1, change the marketing model, how to let customers recharge consumption

Lead customers to recharge consumption, you can improve the cash flow of merchants, will be tied to the customer in your store consumption, reduce customer turnover. You can use gift marketing to guide customers to recharge, both "recharge 2000 to send 2000 worth of gifts.

By recharging to send high-value boutique gifts to consumers is a great temptation for the consumer psychology, most customers are very willing to recharge, because recharging can be used to consume there are gifts to send to them is the equivalent of sending 2000 yuan of products, which is a real offer ah, who do not want to take advantage of this great offer it? Guiding customers to recharge can also be used to return the method of cash, a minimum of 1000 recharge, there is consumption on the cashback 50% (specify how much cashback specifically according to the store operating costs), cashback can only be returned to the card, can not be returned to cash, the reason for doing so is also binding customers, increase customer consumption viscosity.

2, so that KTV no longer only rely on room charges profit

KTV if only earn a room charge is very difficult to survive, if each room is full okay, but you have the confidence to ensure that your KTV every day every room is full? If your KTV has only 5 rooms, you have to have 3 or more rooms with customers every day before you can make any money, because the remaining 2 rooms are also costly. So it is difficult to rely on the room charges to make a profit, then you need to engage in some marketing activities to increase the turnover of income can also increase the profitability of the drinks.

(1) through the "consumption of how much to send how much" activities, both consumption of 1000 to send 1000 worth of gifts, this activity has a great temptation to consumers, although your counterparts are discounted activities, but also beat your "consumption of how much to send how much! ", because discounts are too common for consumers to come, for them, discounts are just a kind of set, the business is always the one that makes money. But "how much consumption to send how much" is to get the gift of hand, is a real offer, the customer is a great attraction.

(2) and set up consumption draw link, as long as the customer consumption reaches 666 yuan can participate in a lottery, the lottery is set up to improve customer participation in the activities of the experience of the high, so that they can feel the harvest in the activities of the gift, after the prize after the pleasant atmosphere, so that customers can be more actively involved in the activities. The prizes of the lucky draw can be given out such as "free drink coupon", "30% discount drink coupon", "2 hours free coupon for singing", etc., and these coupons can only be obtained by consuming 666 RMB. These coupons can only be obtained by spending 666 yuan in a lottery, which will make customers feel that the coupons are not easy to come by, rather than just handing them out, and if they are just given to the customer, it will lead to the customer does not attach importance to the use of the value of the coupon, so it is necessary to obtain through the lottery will allow customers to cherish the value of the coupon, and will go to the store to use the coupon again. And the customer in the use of these coupons will certainly have other products consumption expenditure, the store's income and profit will increase.

3, the development of more service functions, in line with the diversified consumption of customers, to increase customer stickiness.

(1) the opening of the reservation, booking function, in the current consumer market is also the consumption of time, the customer will be in the consumption of time to consume the products of all walks of life, so, to allow customers to have time to come out to play the KTV need to have a booking appointment service, so that the customer to reasonably arrange the time to consume, if there is no service function, the customer can not be very good arrangements for the time, it will be the time to schedule to the The other consumption.

(2) the opening of the consumer points mall, consumption of one dollar can get 1 point, when the points reach a certain number of points can get the corresponding number of points of the product, like the mobile points mall, so that all the consumption of the phone bill is converted into points, so that you can accumulate a number of loyal customers, on the one hand, to facilitate the management of the business customers, you can store the activities of the publicity and promotion of the information conveyed to the customers through the customer SMS, so that customers know, so that the old customer

This is the first time that I've ever seen a customer in my life, and I've never seen a customer in my life.

4, unite all walks of life, the source of customers will not be difficult to find.

Why unite other industries of the entity store it, unite other industries to carry out resource replacement. The restaurant's promotional activities or coupons and your KTV coupons or promotional activities to exchange information, when the restaurant to eat customers see your store's KTV "consumption of how much to send how much" activities, decided to eat after dinner to play. This kind of resource exchange can prevent customers from coming to other stores and reduce customer loss; it can help stores attract traffic and tap potential customers. As such, customers who spend money in other industries are also your potential customers, so there are so many sources of customers, the source of customers is not difficult to find at all.

As long as the KTV turnover up to, then the rest of the problem is solved. To learn more private letter I 18026272215

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