1. Be prepared for long-term hardships before opening a store

Many people who want to open a store only see the benefits of "good cash flow and ideal return" and ignore the hard side of this industry.

2. Be prepared to "get out of the misunderstanding of relationship"

Some investors open stores with the idea of "I have many relationships and friends, and how much my friends and I will eat out a year". In fact, the catering industry is a real market-making industry, and the relationship can only be icing on the cake, not a gift in the snow.

3. Be prepared for "watch out for time bombs"

There are two time bombs in the catering industry-fire safety and food hygiene. The fire control work must not be sloppy, and the kitchen must be careful when using fire, electricity and oil. Once an accident occurs, it will not only suffer economic losses, but also bear criminal responsibility; And if we don't pay attention to food hygiene, it will lead to mass incidents of food safety, and enterprises will also suffer from extinction.

4. preparation of funds before opening a store

to engage in traditional catering in a first-tier city, it is necessary to have a certain scale to be conducive to market competition, because the competition in the hot pot industry is becoming more and more fierce, and the scale of a single store is also increasing, and the living space of small stores is becoming more and more limited.

5. Store selection

If a good store is selected, the success rate of hot pot restaurant will exceed 51%. However, it takes a lot of time and energy to locate the site, because the mature business district has been occupied and the new business district is relatively immature, and it takes time to "raise".

6. Decoration of hot pot restaurant

The environment will affect people's mood, thus subtly affecting the taste of hot pot. In the past, the popular hot pot in 31 yuan per capita often only paid attention to the taste and ignored the environment. The earthen stoves, earthen pots, earthen benches and the same shops were dull and even depressing.

7. Staff recruitment and training

Catering is a labor-intensive industry, and the recruitment work is difficult, and the staff are not very skilled, so the hot pot restaurant with a size of 611-811 square meters should prepare about 71 employees (normal configuration needs 51-61 people). Moreover, in order to save time, we have to recruit and train employees while decorating.

8. Purchasing

There is a saying in the line: "There is money everywhere and holes all over." The meaning of the previous sentence is that swill, waste paper boards, wine bottles, bottle caps, etc. can be exchanged for money after the normal operation of a hot pot restaurant; The last sentence means that every link in the kitchen wastes a little money and wipes a little oil, and the procurement link "goes a little way", which will lead to the phenomenon that "it seems that the business is doing well, but the boss can't make money".

9. Pricing of hot pot

The catering industry has already bid farewell to the era of profiteering and become a low-profit industry. In the past year, in some first-tier cities, not only the cost of hot pot dishes has risen by 31%, but also the raw materials have risen sharply, especially the raw materials of hot pot bottom materials have risen by a large margin, the price of dried peppers has doubled, and the dried peppers have also increased by 31%. Coupled with the rise of edible oil, it used to cost only 7 8 yuan dollars to fry a pot of hot pot bottom materials, but now the price of a pot bottom material has exceeded 11 yuan, but no hot pot dares to take the lead in raising prices at the risk of losing customers.

11. Cost control and energy saving and consumption reduction

Remind friends who enter this industry, especially when opening a single store, to be more cautious. Hotpot restaurant's expenses include rent, water, electricity, staff salaries, taxes, miscellaneous fees and advertising expenses. We should do everything possible to save energy and reduce consumption and reduce some controllable expenses. For example, after the guests in a certain area leave, the lights, air conditioners and exhaust fans should be turned off without affecting other customers, and the miscellaneous expenses including office, procurement, transportation, transportation and maintenance should be saved as much as possible.

Before publicity, we should discuss with senior food reporters repeatedly to determine the publicity plan, media and price, and ensure that every penny is used in the cutting edge while ensuring the effect.

11. The preparation for opening the business should start from the following three aspects:

① When the decoration and training are in the later stage, the preparation for opening the business should be done about half a month in advance. Choose an auspicious day first, preferably at the weekend, and then make a marketing plan. In order to create an atmosphere and attract people's popularity, inflatable arches, air columns, colored balls and congratulatory flower baskets should be set up outside the store door, and it is best to set up a stage for some song and dance performances if conditions permit. Special reminder, these things generally occupy the road, so you must go to the urban management department to go through the formalities and register for the record, so as not to cause unnecessary trouble on the opening day.

② It is also very important to formulate preferential measures during the opening period. Many hot pot restaurants will offer a 6.8% discount when they open, but the discount is a double-edged sword, which may bring a lot of popularity in a short time, but after the discount period, the popularity may recede like a flood. You can use the method of giving 51 yuan for over 111 yuan, so that guests will feel that the discount is relatively strong and attract some repeat customers. Even if the coupon delivery is over, they will still have a good popularity.

(3) In addition, about 51,111 yuan should be prepared, and newspapers, television, radio and other media should be selected to advertise a few days before the opening.