Sample business plan is as follows:

One, the cake store profile

1. The store belongs to the catering industry, the name of the "Maggie's Afternoon Tea", is a wholly owned enterprise. Mainly for people to provide cakes, bread, ice cream and drinks and other desserts.

2. The store is intended to open in the community trade street, the inaugural period is a mid-range cake store, the future is intended to gradually develop into a cake chain stores like Andrewson, Chaoyang Square, like.

Two, business objectives

1. Due to the geographical location in the Trade Street, the source of customers is relatively rich, but there are many competitors, especially the store has just opened, want to open the market, must be in the quality of service and product quality, and to further expand the scope of business to meet the different needs of consumers.

2. The short-term goal is to gain a firm foothold in Trade Street and recover the capital in 1 year. The long-term goal is to gradually develop into a strong economic strength and have a certain market share of the cake chain companies, in the many cake brands to break out of a piece of heaven and earth, and become a famous brand in the cake market.

Three, market analysis

1. Customer source: the store's target customers are: shopping and entertainment to the general consumers of the Trade Street, accounting for about 50%; around the school students, store staff, neighborhood residents, accounting for about 50%. The number of customers is sufficient, the consumption level of low-grade.

2. Competitors: According to the survey results, there are a lot of domestic brand cake stores, only the Fuzhou chain cake store has a lot of such as Andrewson, Sunrise Square, Red Leaf, Anchor. Therefore, the competition is very big.

Four, business plan

1. First of all, we went to a few cake stores around the "spy intelligence", to find out the different types and sizes of cake cost price. Understand the business philosophy of all kinds of cake stores and business "tricks".

2. After raising all the money for the opening, you can start to "poach" in the major cake stores. Can not "blatantly" dig, to take advantage of the store less people, sneak past and store masters to discuss. Or recruit pastry chef, open cake store master is very important, so be careful consideration.

3. It is understood that the discovery of a set of consumption rate: "Customers never have the cheapest price. Today you can lower a few dollars, tomorrow there may be peer competitors at a lower price to compete with you for orders." From this, we realize a certain competitive strategy in the product market: "Price reduction and promotion is not a long-term business strategy, the only way to attract customers and keep them is to make the highest quality cake with the best ingredients."

4. The cake store is mainly for the public, so the price will not be too high, is a low to medium price.

5. Some advertising flyers can be printed and distributed in the form of coupons to achieve the effect of advertising.

6. Cake stores can specialize in leisure areas, set up a lot of chic seats. Customers can buy some snacks, sit in the cake store and slowly savor, the leisure function of the cake store has been further strengthened.