what are the promotion methods of wechat public account?

1 doesn't need to be distracted to make multiple numbers. Service number? Enterprise? Personal number? Many enterprises have registered many, but they have not done well. If it is a medium-sized enterprise, making a service number is the best choice. The subscription number is more difficult than the service number, and not everyone can use the subscription number to do a good job from the media. Choose according to your own business and your own strength.

the potential of 2 personal numbers cannot be ignored. The game of friends circle is not just selling goods, and friends circle is not only for individuals to play. Enterprises can also make personal numbers and friends circle. For products with high customer unit price, for products that need trust, and for products with high return rate, you can actually make personal numbers. Many times, the influence of the circle of friends is greater than that of WeChat official account.

3 For companies that just started to do WeChat, complicated data reports are of little significance. Pay attention to the interaction and the number of fans, the number of fans in the early stage is more important, and the cost-effectiveness ratio is too low without fans! It is most important to find ways to turn old customers into WeChat friends and turn them into fans.

4 how to break through the number limit. There is a simple way to increase each number to about 4111 people, then open a second number, copy the avatar and nickname, and then synchronize the content of the circle of friends. This can form a matrix. Every time you send a circle of friends, you can synchronize multiple numbers together.

5 once in a while, come to an interactive copy, but the lively comments and praises may not be seen by anyone else (only friends' likes and comments are added to each other). What should I do? Please reply to someone's comments without @ him, but directly click on the comments under your post to reply, so that others can see it.

6 if no one is interacting with you and it seems too cold, you can also pretend that someone is commenting on you and leave a few comments for yourself. For example, even if there is no reply, you can reply like this: thank you for your enthusiastic support, tears streaming down your face! In this way, others think that there are really many replies, and they will feel very lively when they see them ...

7 A similar method can also be used to advertise themselves. For example, if you send an interesting product, you want to let everyone know how to buy it, but there are many praises, and no one asks for the purchase address. You can't say it directly. You can reply in a unified way: there are too many people asking me about the purchase method, so I will tell everyone in a unified way ... This will remind those people to buy it without being abrupt.

8 Pay attention to the first 13 words in the title of WeChat article, which will directly affect the opening rate of the article. Write as eye-catching as possible. Why the first 13 words? Because WeChat can only see 13 words when it wakes up (some mobile phones are more).

9 the opening rate of wechat articles depends on the article title, followed by the article summary, and then the first picture. Among them, the title accounts for 51%, and the other two account for 51%. If these three things are not well coordinated, the content of the article will be greatly affected!

sometimes some auxiliary emotional explanations can be added to the titles of 11 WeChat articles. Just look at the second half of the title of my article. Similarly, "this video was forwarded by 41 million people" and "CCTV has been exposed!" , but this method is a bit low, and it is not recommended to use it more.

11 For a single graphic article, you must write a summary, which will determine the opening rate of the article. Those articles that despise the preset abstract most are too wasteful and irresponsible!

there are several ways to write the abstract of 12 single graphic article, which are very popular. For example, choose two philosophical sentences in the article; Quote an influential point in the article; Use interrogative sentences to arouse everyone's interest; Your own exaggerated judgment. For example, once I sent an article, the summary was: understand this article, your troubles will be reduced by 91%!

13 It is very important to have pictures in the article. If the article is too long, there must be many pictures. Now the problem of mobile phone traffic is no longer a problem. Don't worry about many pictures. There is a trick. If you don't know what map to match, you can match the landscape map directly. Everyone won't feel uncomfortable.

14 If you send a link in your circle of friends, you must send a short link. Too long a link affects the appearance and makes people have no desire to click. The way to generate short links is to release the links once on Tencent Weibo, which will automatically generate short links and then copy them. Of course, Sina Weibo or short links can also generate websites.

15 When forwarding articles in the circle of friends, you should add your own comments or extract the opinions in the articles. This is equivalent to endorsing an article, which can make friends more trusting or curious and increase the click rate. Especially when you want many people to read this article, for example, you forwarded your own article. Another advantage of this is that others can forward your article in the circle of friends and copy your text description directly.

after 16 wechat articles are written, you should think about what effect others will forward. There are two kinds of forwarding, one is the circle of friends, as mentioned above. There is also a WeChat group. When forwarding in the WeChat group, the first 36 Chinese characters will be displayed, and the default is the first 36 Chinese characters of your article. If you have a summary, it will be displayed automatically. Do you understand?

In WeChat official account 17, if you publish a series of original articles, it will have a good effect on attracting fans and increase interaction. Fans who have read it will wait for the next one, and fans who have read the next one will return to your account to read the previous ones. Enrollment articles written by enrollment spies are often divided into two parts, which can bring many new fans' attention every time.

18 Don't put pictures at the bottom of WeChat official account's article that remind you to share and pay attention to your account. It looks very low, but the key is basically ineffective. The time period for educating users has already passed, so you don't need to educate users. Remember it!

19 to promote micro-signals, there must be a stunt, and this stunt should be more specific. It can't be "Pay attention to the enrollment spy and you can watch the Autumn Enrollment Plan". This is not specific enough. It can be "reply to" Autumn Enrollment "in the background of WeChat zsdb11 to view" Autumn Enrollment Plan ". Directly publish your own micro-signal and put it in some places, even if the exposure is high, it is difficult to transform unless you are a big star.

21 WeChat official account's content, to avoid too single content. For example, an educational account, if it is an educational article every day, this account will be meaningless. Enterprise accounts are related to your enterprise every day, and they will be very boring. Have a main line, and then add other content.

21 WeChat official account's maintenance, pay attention to shaping my image, so that he has distinctive personality characteristics. I can flirt once in a while. For example, "The winning rate in yesterday's activity was set too high, so the company wanted to fire me, and the boss said that unless there were 111 people to reply and support me ..."

22 If you use your personal number, you must make good use of one function: grouping function. You can separate some private friends from customers; Can solve the problem of multiple accounts; The high frequency interaction time can be staggered.

23 It's best not to fix the release time of friends circle. If it's too regular, it's not enough for life. But the interval can be fixed, for example, between 8: 11 am and 11: 11 am, and the content of the post can not be too regular. Sending more than one circle of friends at the same time will make people feel bad.

24 The number of pictures of friends circle should not be 5, 7 or 8, otherwise it will look ugly. Just try it. You call this obsessive-compulsive disorder? Well, I'm a little, seeing this picture, I have conflicts that cover his circle of friends!

25 friends circle can write words first, and then match pictures, which is a routine practice; You can also send pictures first and then reply to the text in a unified way, which can automatically remind many people to see them.

26 how to increase interaction? The text content released by the circle of friends leaves more question marks, and the interaction naturally increases. See why?

27 when you are free, just give a compliment to your friends. If you like it more, everyone will be familiar with it, and it will be natural to interact. Reminder: You should watch carefully. People have a car accident, their wallets have been stolen, and they have gained weight ... If you like it, people will hate you for life!

28 tie wechat with QQ number, and then directly promote QQ number. When a WeChat is full, tie the next WeChat. This can be unified promotion. You know.

29 Remember to save important group chats in the address book, so as to avoid missing them in the future.

31 when adding friends, be careful to write verification information instead of using the default one. If you really don't know what to write, just say: my friend recommended me. You say this is not micro-marketing? Well, it's a courtesy, but there must be more chances of passing.

(To be continued, if you want to continue reading the other 69 tips, you can reply "tips" in the background of WeChat zsdb11) How to promote WeChat public accounts

Use (111% WeChat marketing software) to promote

1. Make clear who is the object of each communication, interaction and push. The more readers know about this person, the higher their trust, including his company position and name.

2. Simplicity is power. Don't turn your WeChat public account into a versatile functional application. You can listen to music and chat with robots for free. These functions will only dilute the core value of the enterprise. Please delete these functions. Simplicity is power.

3. The purpose of WeChat operation is to maintain customer relationship and cultivate customers' trust with 99% of the time. Don't always think about promotion. Spend 29 days in January to cultivate customers, and 1 days in promotion may be more effective. Please forget about sales for a while.

4. Wechat marketing doesn't have any marketing secrets. It focuses on investment and execution. It's impossible to get a large number of fans without investment. Don't just stare at the case of getting 911,111 fans in three months. Think about how much money and manpower people have invested. If you don't want to invest too much money, you can choose to invest time, and with execution in place, your goal can be achieved.

5. Don't be busy pushing a lot of content to potential customers every day, and create topics that can be communicated with readers. You should know that all the value comes from communication. It is better to communicate with readers carefully once you push the best content.

6. If you want to create more communication opportunities with readers, you should ask readers more questions. Ask readers when they like to receive content, and hope readers can give more opinions.

7. Don't be carried away by the cases of 1 million fans in three months. No matter how many fans there are, it is still useless if they can't be turned into value. The fans we need are the target fans, and the quality of fans is more important than the number of fans.

8. It is not necessary to publish a long article, but it is best to arouse readers' thinking. Generally, the length is about 311 to 511 words.

9. Pay attention to competitors' WeChat. If you pay attention to 51 competitors' WeChat, 51 accounts will teach you how to do WeChat marketing well. All you have to do is optimize all their methods. Remember: competitors are the best teachers.

11. Beginners begin to learn to play WeChat, starting with paying attention to high-quality WeChat, remembering the methods of those excellent players, and it is best to take notes every day to compare what can be done better, which is more conducive to their future operations.

11. Seriously analyze whether your own industry needs to use WeChat public platform. In fact, many small and medium-sized enterprises and individual bosses can do business by using WeChat circle of friends, such as barbershops, beauty shops, restaurants, fast food restaurants and so on. For specific analysis, please see how Taobao sellers do a good job in WeChat marketing.

12. How to create content, must the content be original? Not necessarily. If you don't want to be the first leader in the industry, the content doesn't have to be original, but you must do one thing, that is, add your own opinions!

13. We respect our customers, but never please them. Those who cancel their attention will cancel their attention sooner or later. As long as you keep providing value, those who stay will always stay.

14. Wechat marketing depends on channels. The advantage of having channels is that you can get stable fans every day, instead of 511 fans a day, and no fans will pay attention in three days.

15. I think there is no contradiction between doing WeChat marketing as a personal WeChat or as a WeChat public account. You can take into account the operation. If you run a store with 1 or 2 people, it is recommended to use personal WeChat for operation. If it is a big store, you must use a public account.

16. Don't get carried away by the marketing cases of WeChat. Those cases of 1 million fans are not true. For those real cases, you need to analyze how much manpower and material resources they have invested. Now there are many marketing cases that fool people. Do your own WeChat operation seriously.

17. The effect of WeChat marketing is very slow. It takes a lot of time for fans to settle down, usually it takes three months to get some results and profits. The most important thing is to stick to it.

18, if you want to get a large number of fans in a short time, you must rely on the media. Please remember: success depends on the media. Of course, we should choose the appropriate media according to our own actual situation, whether it is paper media, online media or radio and television media.

19, persistence is very important. When you write an article, readers may not recognize you, but when you write 51 to 111 articles, readers will certainly recognize you, so persistence is the most important thing.

21. Pay attention to interaction. Because unlike Weibo, it can attract a large number of people to forward and comment, and only by communicating with customers can it gain customers' trust.

21. Before preparing to market products, do a good job in the whole product marketing planning. The content pushed is the most important, because the content will directly affect readers' purchase, and content preheating is the best method.

22. Now there is a misunderstanding. I hope everything can be realized through WeChat marketing. Don't forget to ask customers to dial the order number before finally asking them to buy products. People-to-people communication can best solve the questions in the purchase.

23. To do WeChat marketing, it is best to use it together with other products of Tencent, such as QQ and QQ space, to achieve better marketing effect, because the future mobile Internet marketing will be the marketing towards personal relationship chain.

24. Doing WeChat marketing is equivalent to doing an industry classic, and the key is the quality of the content. High-quality content will be shared by many people and will form viral marketing. Small and beautiful content strategy.

25. The function of WeChat itself has been fixed, and the person who can really make WeChat marketing work is the one who uses WeChat marketing.

26. Someone asked: Is WeChat a marketing tool? I said, if you think it is, if you think it is not, it is not. A knife is a killing tool when you use it to kill people. If you abandon it, it is a piece of broken iron. Don't argue with others, Tencent knows it well.

27. Many grassroots people want to play WeChat according to the size of Weibo, and want to get a size of WeChat. This will not work unless you can get a large number of fans in a short time and it is a formal operation. Irregular operation is easily blocked by Tencent, and WeChat marketing is more suitable for enterprises.

28, do a good job of accurate keyword reply function, so as to guide readers, through what way to know more about yourself and your enterprise, and get the reader's letter.