At the press conference of JD.COM 618 with the theme of "Responsibility Supply Chain for Human Fireworks 33546 18", Xin Lijun, CEO of JD.COM Retail, said: "This year, JD.COM 618 will rely on the" Responsibility Supply Chain ",and JD.COM should not only strive to be synonymous with consumer trust at a critical moment, but also become a partner for the stable development of its brand and business. We must also do our utmost to play the greatest value in economic development and safeguarding people's livelihood. "
When JD.COM 618 and coupons form an aggregate superposition effect, consumers can not only enjoy double preferential treatment, but also further provide impetus for the accelerated development of the consumer market.
Multi-location coupons are issued at the same time.
More than 6,543,800 users came to JD.COM to collect coupons and enjoy discounts when placing orders.
It is an important driving force for the growth of consumer economy. In order to further promote consumption growth, in May and June this year, 14, JD.COM has jointly issued consumer vouchers in Beijing, Shenzhen, xiong'an new area, Taiyuan, Chengdu, Zhengzhou, Changsha, Kunming, Shenyang, Yantai and Zhongshan. With the climax of 618 in JD.COM on June 5th, Suqian, Dongguan, Yibin and other regions have also cooperated with JD.COM to issue consumer vouchers.
In Shenzhen, from May 1, Shenzhen Municipal Bureau of Commerce and Shenzhen Municipal Bureau of Industry and Information Technology launched the "Tesco Shenzhen" consumption promotion activity through Tesco.com, and distributed coupons worth 400 million yuan to Shenzhen citizens in batches through the JD.COM Smart City consumption promotion platform. Among them, the third batch of coupons will be issued from May 28th to June 20th. During this period, consumers can not only enjoy coupons, but also have the opportunity to enjoy 299% discount and 50% discount on JD.COM 618.
In addition, during the 618 period in JD.COM this year, Changsha, Yantai, Yibin, Zhongshan, Taiyuan, Zhengzhou and other cities also jointly issued consumer vouchers in Shishou, JD.COM and JD.COM. The arrival of COM has driven more than 5,000 offline stores to participate.
In Changsha, since coupons were distributed on May 1 day, Changsha consumers have received coupons through JD.COM App and JD.COM Home App, thus enjoying the fully deductible real-time retail consumption experience of "online ordering, store delivery and hourly delivery of goods".
Coupon meets JD.COM 618.
Give full play to the "superposition effect" and promote the release of consumption potential
In many parts of the country, JD.COM issued coupons to stimulate consumption vitality. At the same time, JD.COM 618 entered the climax stage.
During June18 this year, JD.COM not only brought a large number of new products and big-name good things to consumers, with a 50% discount every 299, but also had a "full link service" to ensure consumers' shopping experience.
With the climax of 618 in JD.COM at 8: 00 pm on June 15, consumers can enjoy more preferential activities such as red envelope rain and surprise coupons. From June 15 to June 18, there will be red envelopes of rain at 8: 00, 9: 00, 10: 00 and1:00 every night. Consumers can get up to 6 180 yuan cash as a red envelope, and there will be occasional surprise coupons with a total amount of 1000 minus 50.
In addition, at 8: 00 pm on June 17, JD.COM 618 "28 hours peak" will be opened soon. By then, many explosions will be completely spot priced, setting off a consumption boom of all categories.
JD.COM's 618 discount and coupons ignited consumers' shopping enthusiasm. In JD.COM, many consumers use coupons to buy smart products such as mobile phones, computers and home appliances, and the consumption benefits are obvious.
For example, from June 1 day to June 15, Taiyuan Municipal Bureau of Commerce launched the second round of consumption promotion activities of "Love consumption and enjoy life" relying on the consumption promotion platform of smart cities in JD.COM. During this period, consumers in Taiyuan can receive coupons and place orders on the JD.COM platform. Among them, mobile phones, tablets, smart watches and laptops have become the most popular products for local consumers.
In Chengdu, the first batch of Chengdu digital RMB coupons was issued on June 10. On the first day of issuance, more than 6.5438+0.6 million Chengdu consumers came to JD.COM to collect vouchers, which not only promoted the sales of smart digital and home appliances, but also met the demand.
The "superposition effect" of JD.COM 618 and coupons is very obvious in stimulating consumption, which not only affects consumers, but also helps enterprises to resume production from the source power while boosting demand in the short term.
Xiaomi is one of the participating brands of Beijing Green Energy Saving Voucher. Liu Yi, vice president of Xiaomi Group in China, said that the issuance of coupons will further promote consumption upgrading and promote the growth of brand sales. Especially during 618 in JD.COM, a large number of consumers came to JD.COM to get coupons and buy high-quality products of Xiaomi, which promoted the sales of many smart products of Xiaomi.
At the same time, JD.COM 618 superimposed coupons to stimulate consumption and promote offline store sales.
Song, president of Lotus Lake South District, said: "Vouchers can obviously promote our sales. "Since June, our online sales have increased by more than 250% year-on-year through hourly purchases, distribution of coupons at home and the help of 6 18. The promotion atmosphere of online and offline interaction, the combination of government, JD.COM and the brand's own subsidies, maximizes profits for users, and significantly increases the brand's online orders and visitors to the store. "
This year, JD.COM 618, relying on the "Responsibility Supply Chain", has undertaken new missions and more responsibilities. Through online and offline retail and services, JD.COM is fully committed to ensuring that fireworks and firecrackers go global.
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