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How to do the catering industry?
More and more people join the catering industry, but 90% of them close down every year. What makes it so difficult for a simple restaurant to start a business? The following small series talks about four wrong mentalities of catering entrepreneurship.

First, Xiaobai started a business, not bad money, super confident.

"If you do business, you'd better open a hotel." "Under the bombardment of millions of entrepreneurs and Internet thinking, more and more people have joined the catering entrepreneurial army. Peking University Alumni Association and 500 famous people in Beijing raised 50 million yuan to enter the catering industry. But after a period of self-media bombing, there was no "then". In the eyes of the public, people always think that the catering industry is easy to make money and do well, and many people who have never been exposed to catering have begun to want to drink. In the eyes of successful people in other industries, the catering industry has no technical content. Although our brothers are not familiar, they are all elites and industry leaders. I can't cook yet.

But the reality is that countless people pay high tuition fees for this, and some even develop into friends and families, and so on. What is even more ridiculous is that some crowdfunding projects want to be dismantled, but they find that hundreds of so-called crowdfunding partners, whether in Canada or Australia, can't be contacted, and the shareholders' meeting can't be held. A cruel statistic is that the success rate of Xiaobai Restaurant's first venture is only 1%.

Second, I am a foodie, so I do catering.

"When I resigned, I opened my own shop, selling flowers, drinks, rice, cats and friends. ..... "Flower shops, bookstores, coffee shops, beverage shops, snack bars and simple restaurants have always been the dreams of many people. We all long for this entrepreneurial life to become a poem, which can not only make money, but also live an ideal life. In fact, this is an important reason for the failure of most people's catering business. Many catering entrepreneurs start their own businesses because they want to do so. Many people forget that eating is a hobby and there is no problem. But when hobbies become a means of making a living and doing business, there is a problem. It is the right starting point to take food as a feeling, but the restaurant is not as bright as it looks. Need to get up early, don't say there is a problem, don't think about it, and it is normal to continue. On the way to open a restaurant, there are not only poems and distant places, but also details that I don't know when it will end.

I'm not interested in catering, but I want to make money.

Many people are anesthetized by the so-called Ma Yun chicken soup. The subconscious of this sentence is: "When I first started my business, I met with luck and accumulated experience. It doesn't matter whether I earn or not. " If you have this mentality, don't start a business. Is it interesting to start a business without making money? If you want to accumulate experience in the catering industry, you might as well work honestly for your own catering enterprise for one year, and your experience has come. Dreams still exist, but not just in case. Don't use "dream" as an excuse to find a way out in advance, because the more you retreat, the greater the possibility of failure.

Fourth, the craftsman spirit, I want to build a super excellent product.

The catering industry is a common practice, "so this is done by people." So of course, before starting a business, are you interested in this profession? If you are not ready to do this hard work, you'd better think about it first.

The following is the day's work of manager Qingfeng Baozi:

Arrive at the store on time at six o'clock in the morning, check the hygiene inside and outside the store, and check the tableware seasoning;

Responsible for receiving stuffing from the designated distribution company,

Hand-wrapped buns take 3 minutes to wrap 2 1 bun.

Every three steamed buns are in a row of about130g, and one row is in one or two rows.

The temperature of steamed bread is 85 degrees, 65 degrees and 55 degrees.

In addition to participating in and supervising these standardized codes, it is also very difficult to become a manager walking around the store. You know, as the store manager, you also need to complete the supervision and management of Tian Chang's business, and directly participate in ordering food and cleaning tableware when you are busy. This shows the difficulties of the catering industry.

For any entrepreneur, the first thing he cares about every day is to make money to survive. Poetry and distance must be found and solved now. It is a very distant thing to defeat the industry giants and define the industry. What you really need to do is to get familiar with your peers, be yourself and watch less useless chicken soup.