Jin Daiqiang, male, was born in Panyu, Guangdong Province in 1942. Department of Design, Central Academy of Fine Arts. Settled in Hong Kong in 1957. Apprentice first, then tailor. He studied design courses in the Department of Continuing Education of the Chinese University of Hong Kong, and engaged in design work in 1967, becoming a world-renowned design master and one of the best graphic design experts in China. His works have been collected by German, Danish, French, Japanese, Hong Kong and other national and regional art museums.

Jin Daiqiang has won hundreds of awards in various competitions; Among them, there are dozens of outstanding awards in new york's creative exhibitions over the years; Best corporate image design in Asian advertising awards in 1991 and 1994; Gold medal in Los Angeles International Art Creation Exhibition; A number of new york CLIO Awards Finals; The best works of Japanese font design annual magazine; New york Mercury Gold Award; A number of American "Passing Art" awards; Champion of the 1 th Poland International Computer Art Biennale.

In Hong Kong, Jin became the first designer to be selected as one of the top ten outstanding young people in Hong Kong in 1979. In 1984, the only designer awarded the Urban Council Design Award; In 1991, he was awarded the Designer of the Year Award of Hong Kong Artists, and in 1992, he was selected as one of the men of the 1991s. In 1998, he won the Outstanding Achievement Award again. Jin Daiqiang is a well-deserved master in graphic design. He has won more than 311 design awards, many of which are first-class awards in the international graphic design field. In 1999, Jin Daiqiang was awarded the Hong Kong Bauhinia Medal for his outstanding contribution to the design field. Jin Daiqiang particularly emphasizes the professionalism of designers. He thinks that beautiful designs are not necessarily good designs, and the best designs are those that are suitable for enterprises and products. Jin Daiqiang is the creative director of Jin and Liu Design Consulting Company, which is a first-class design company in Hong Kong, and has done packaging design for countless enterprises.

Jin Daiqiang's design concept:

Qian Qiang is a well-deserved master in graphic design. He has won more than 311 design awards, many of which are first-class awards in the international graphic design field. In 1999, Jin Daiqiang was awarded the Hong Kong Bauhinia Medal for his outstanding contribution to the design field.

Jin Daiqiang particularly emphasizes the professionalism of designers. He believes that beautiful designs are not necessarily good designs, and the best designs are those that are suitable for enterprises and products. Jin Daiqiang is the creative director of Jin and Liu Design Consulting Company, which is a first-class design company in Hong Kong, and has done packaging design for countless enterprises. The emblem of China Bank designed by Jin in the early 1981s is still regarded as a model.

Enterprise is brand

Jin Daiqiang believes that a successful enterprise must have a good brand image, and the enterprise itself is the foundation of a good brand image. As an enterprise, it should have a real image and a real physique, and should have clear and perfect ideals and goals, as well as the internal and external beauty. As a designer, we must understand these characteristics of the enterprise, understand the essence of the enterprise, determine the culture of the enterprise and shape the true image of the enterprise.

At the same time, he believes that design is not only a tool for enterprise promotion, but more importantly, it creates an image for the enterprise and accurately conveys the cultural spirit of the enterprise. On the one hand, design plays its commercial function and achieves its due market effect; On the other hand, it can contain profound cultural quality and establish a positive visual image for enterprises. In the process of designing the enterprise, Jin also followed this principle.

Design should know the market

Jin Daiqiang particularly emphasizes the professionalism of designers. He thinks that beautiful designs are not necessarily good designs, and the best designs are those that are suitable for enterprises and products. The Raptor Cowboy designed by Jin Daiqiang is a vivid work under this purpose. "Because the United States is famous for producing high-quality jeans, we added American color to the image of Raptors jeans during the design process. At the same time, the image of chocolate full of festive atmosphere is added to the outer packaging, which makes the packaging have a strong human touch. " After the introduction of the new packaging, the market for Raptors jeans quickly opened up, and now Raptors jeans are the best gifts for Hong Kong people on holidays.

Jin Daiqiang thinks that a good designer should not only master the modern design language, but also have the ability of market analysis, have a keen sense of the market, and position the product in the market, so as to create an outstanding brand image.

integrating Chinese and western design concepts

Jin Daiqiang advocates that the essence of China traditional culture should be integrated into western modern design concepts. Jin stressed that this integration is not a simple addition, but a profound understanding of China culture. For example, the logo of the Bank of China is simple and fluent, with a sense of the times. The logo also contains ancient money from China, which coincides with the meaning of heaven and earth. A clever "Zhong" in the middle highlights the signboard of China Bank. This symbol can be described as a classic of Jin Daiqiang's integration of eastern and western ideas.

Jin Daiqiang, a tailor, admits that he is "not very clever", and his creative inspiration mainly comes from discoveries in ordinary life. Jin Daiqiang said, "I'm not a born designer, but I naturally cultivate my potential from my life. Loving life helps me understand the precious outlook on life, and at the same time gives me wonderful creative motivation.

The future design is in the mainland

Jin Daiqiang thinks that the design in Asia now, besides Japan, is Hong Kong, and Chinese mainland has great potential for future development. In 2115, China's modern design has also developed around 2115. In the 21th century, the design strength of China people is likely to be in the mainland. If the younger generation of designers in Hong Kong do not work hard, they will be surpassed by mainland designers of the same generation in the future.

Jin Daiqiang thinks that Shenzhen and Guangzhou have concentrated the first-class design talents in the Mainland, but the working environment of designers, including the social recognition of the design industry, still has a long way to go. Jin Daiqiang has been calling for the establishment of a world-class design center in Guangzhou, aiming at "providing designers with a better development environment and helping more Guangdong enterprises to build excellent brands".