At present, a big problem for enterprises in new media marketing is insufficient understanding. Generally speaking, it is only considered and operated from the technical level, and it has not risen to the strategic level. They think casually and do casually, so it is difficult to achieve good results. As a new marketing method, in order to achieve good results, enterprises must be promoted to the height of strategic awareness, so as to formulate feasible marketing strategies, implementation plans and investment plans. Second, strengthening the organization and leadership of new media marketing is a systematic project, involving strategy, tactics, media combination, copywriting planning and other aspects. To operate well, it must be organized and planned. At present, the common problem in enterprises is that they don't attach importance to new media marketing. They just regard new media marketing as an incidental task, and give it to the marketing department, marketing department or office personnel, and most of these personnel are non-professionals. Without professional departments, professionals, special plans and special management, the operation effect can be imagined. Therefore, to ensure the new media marketing well, we need professional organization and management, and ensure that there are certain organizational management guarantees from the top, middle and grassroots levels. The top level should pay full attention to it, the middle level should plan properly and the grass-roots level should implement it effectively in order to achieve the best operation effect. Third, make the operation plan of the system. For enterprises, making a marketing plan is an essential prerequisite. New media marketing is a new thing. Most enterprises lack the operational experience of new media marketing, and generally feel inexperienced when facing this new thing. So they can't figure out where to start, and they must make a systematic and feasible operation plan. The new media marketing plan includes target development plan, capital investment plan, strategy implementation plan, organization management plan and effect evaluation plan. With a clear operation plan and a professional team, the operation can be orderly and achieve the expected goals. (Source: Home Appliances Market)