When Groupon in the U.S. took off, inspired by this model, January 16, China's first Groupon model of group-buying site "Full Seat Network" on the line, the opening of the Beijing, Shanghai, Qingdao and other three major cities sub-station, it is the appearance of this, It is this website, whose appearance, mode of operation and even domain name have obvious traces of imitation, that officially opened the prelude to the first year of China's group-buying.
Two, Wang Xing founded the United States group attracted "hundred group war"
Known as "entrepreneurial perpetual motion machine", successively founded the school network, Hainai network, rice network Wang Xing in January 2010, rice is still open hopeless, the idea of creating a group-buying site. March 4, Wang Xing's United States group network has just been online, immediately attracted widespread attention. On May 4, the second site of Meituan.com was launched in Shanghai, followed by Wuhan two days later, Xi'an on July 26, and Guangzhou on Aug. 2, and the launch of Meituan.com has accelerated the growth of the GroupBuying.com website. The launch of Meituan.com accelerated the blossoming of the Groupon model in China, and group-buying sites emerged in large numbers, ultimately evolving into the "Hundred Groups War" and the "Thousand Groups War".
Third, LaShou group "G + F" to open China's group-buying innovation era
March 18, LaShou network was established, and then, with its strong market expansion team, opened up 100 first-tier cities in China such as Beijing, Shenzhen, Shanghai, Guangzhou, Nanjing, and so on, to create a "G + F". The unique model of "G+F". In this many similar clones, LaShou is an exception, although groupon is an imported thing, but the Groupon model and
Foursquare combined with the LaShou network in the domestic, and even the world's first business model, opened up a new era of innovation in China's group-buying industry.
Fourth, the C2C giant Taobao into the group buy
China's e-commerce giant Jack Ma led Taobao, the C2C team to open up the eyes of the netizens at the same time, but also opened up a new era of the domestic online shopping market. March 21, Taobao launched a group-buying channel "bargaining" rapid development, group-buying day product sales exceeded 900,000 yuan. Taobao's entry, the group-buying market began to enter an era of competition. Taobao has a huge number of users and influence, there is a short period of time to converge on the basis of the netizens, then for this platform, more need is the requirement for group-buying commodities, and compared to other sites, Taobao has an inherent unique advantage from birth. The person in charge of the spotting revealed to the group-buying navigation network.com on the spotting group-buying site's 2010 real sales data is 570 million yuan, and is expected to 2011 will make an effort to reach the amazing scale of 10 billion yuan. V. Group buying navigation network was established
The rapid development of China's group-buying industry, group-buying sites, "thousands of group war", but also let the group-buying navigation network came into being. Group-buying site originator Groupon founder of Northwestern University alumni Wang Qi-Heng in early April 2010 to develop group-buying navigation network, May 9, the site was officially launched to create the first brand of domestic group-buying navigation site, as of the end of 2010, group-buying navigation network.com has included 1,236 group-buying site, is currently in the process of strict development of the access standards, ICP filing is a ICP record is a basic requirement. GroupBuyNavigator.com also put forward the concept of "GroupBuy 3.0", we can say that group-buying has changed our daily consumption life, and the emergence of group-buying navigation site has changed the rules of the game in the group-buying industry. Group-buying navigation makes good offline resources, but not good at network marketing group-buying site can focus on good offline services, better service to merchants and consumers.
Sixth, the group-buying industry has been sought after by venture capital
The rapid development of the group-buying industry so that the market has a keen sense of the venture capital soon "sniffing" out the business opportunities that lie therein. Venture capital has been pouring into the group-buying site. May 24, AYA group Beijing station officially launched operations. June 10, won the 1.1 million yuan investment. June 18, won the Shanxi Consortium 110 million yuan of high-value investment, become the industry to win the largest group-buying site of a single investment. In addition, 24 coupons, cool group network, LaShou network and other well-known sites have received large investments, LaShou network second round of financing amounted to as much as 50 million U.S. dollars. Seeing the rapid development trend of the group-buying industry and scrambling to enter the venture capital, in turn, greatly promote the continued rapid development of China's group-buying.
Seven, portal sites have entered the field of online group purchasing
June 1, Sohu love home group on-line, since then, Tencent, Sina's group purchasing channel on-line one after another. The first time I've ever seen a person with a high school diploma, I've never seen a person with a high school diploma. This marks the beginning of the portal-led Internet giants to enter the field of group purchasing, group purchasing is no longer the exclusive paradise of the initial entrepreneurs, large portals and communities, large news media groups, telecommunications operators, banks, etc. have to take advantage of their own resources to carry out group purchasing services.
VIII. Unwelcome "Thousands of Groups" Nuomi Network Chooses to Transform
On June 25th, Nuomi Network purchased 43 RMB for a group purchase of arcade city coupons, which was blocked by consumers due to the closure of the arcade city, and the number of people participating in the group purchase amounted to 13,333 people. Calculated to pay compensation of nearly 570,000 yuan, which became the largest single compensation in China's group-buying industry. Nuomi's method of learning from experience is to put reputation and credibility in the first place, which also led to the transformation of the group-buying website into a local life service website and a head-on competition with the original giants of the field, such as Volkswagen Dianping and 58 Tongcheng. The transformation of Nuomi Group has brought a huge impact to the industry and triggered continuous discussions and thoughts.
Nine, 1288 group-buying network incident triggered group-buying reshuffle call
July 10, CCTV "Economic Half Hour" reported the "1288 group-buying network incident. 1288 group-buying network on May 1 on the line in a group purchase, due to the merchant rolled money into, to pay for the payment of non-delivery, delayed refunds by the police investigation, 1288 group-buying network in a group purchase, because of the business rolled money into, to pay for the delivery of goods. Delayed refunds were investigated by the police, 1288.com thus became the first group-buying fraud site. The last less than 60 days through the "self-sale" was forced to close, causing widespread concern about the moral integrity of the group-buying site, group-buying site reshuffle has also been put on the agenda. Ten, the market data monitoring report inventory half a year of group-buying development
August 5, China E-commerce Research Center released "2010 (on) China's e-commerce market data monitoring report", the report on the domestic e-commerce market in the first half of 2010, the industry's operating dynamics and detailed data monitoring, e-commerce in various areas of the industry scale, as well as the future development trend of the aspects of a more systematic sorting and inventory. The report provides a more systematic compilation and inventory of the domestic e-commerce market in the first half of 2010. The report shows that by the end of June 2010, the number of domestic group-buying sites soared to 480, and is developing at a rapid pace, it is expected that by the end of 2010, the number of domestic group-buying sites will be expected to reach 880, while the actual number of far more than expected, the number of group-buying sites at the end of 2010 has exceeded 2,612.
Eleven, the spotlight group purchase 205 Smart was snapped up
With the development of group buying, Mercedes-Benz also began to be group-buying under the banner of the September 9, 2010, Taobao spotlight platform launched a group purchase of Mercedes-Benz Smart car activities, if the number of group purchases full of 200, the user can enjoy a discount of 7.7%, that is, 135,000 yuan of the group price of the purchase of the car, the Only 3 hours and 28 minutes after the activity was launched, 205 Smart cars were snapped up. This is almost equivalent to 1/20 of Mercedes-Benz China's annual Smart sales, allowing people to once again witness the power of group buying. Twelve, China's first group-buying industry high-level summit held
September 19, sponsored by the China E-commerce Research Center of the country's first group-buying industry high-level summit - "2010 China's network of group-buying industry high-level seminar" held in Hangzhou. At the meeting, the China E-commerce Research Center, together with the group-buying navigation network and other leading domestic group-buying enterprise representatives and nearly 200 group-buying website collective initiated the establishment of China's network group-buying industry's first civil integrity organization, "China's Integrity Network Group-Buying Alliance", and released the "2010 integrity of the network group-buying enterprise joint declaration" and the first domestic network group-buying The industry market research report - "2010 China Network Group Buying Survey Report", greatly promoting the development of the group buying industry.
Thirteen, group treasure to disclose the group-buying industry subterfuge and launched the "at any time to return"
October 1, the group treasure network formally announced that, from now on, for consumers to buy consumer products will provide "at any time to return" service, the full implementation of a hassle-free refund. The implementation of a barrier-free refund. This is the first to disclose the group-buying industry subterfuge "no consumption, no refund" after the group treasure to take an action. Group treasure CEO Ren Chunlei declared that the core starting point of this move is to completely protect the interests of consumers, as the leader of the group-buying industry, has the obligation and responsibility to save the industry's integrity crisis, to promote the advancement of business civilization.
Fourteen, group-buying site credit certification gradually promoted
The low threshold for entry into the network group-buying industry caused by chaos, group-buying credit certification is gradually put on the agenda. 2010 the end of October, the China International Electronic Commerce Center to intervene in the e-commerce market credit system construction and standardization of the industry, the launch of the "e-commerce credit certification rules", and for the first 29 through the certification of the site issued a certificate, in order to improve the quality of life of the people, and to improve the quality of life of the people. Certification of the first batch of 29 certified websites issued certificates, with a view to improving the transparency of the e-commerce market, standardizing the development of the industry, and guiding the industry to achieve the survival of the fittest. The China International Electronic Commerce Center (CIEC) pushed the group-buying certification to arouse strong media attention and questions, but there is no doubt that its certification for the popularization of the concept of group-buying to promote netizens and webmasters to the importance of the site's credit to improve the integrity of the industry has played a positive role.
Fifteen, the concept of group buying 3.0 officially launched
Group buying as a class of "light B2C enterprises" in the field of service-oriented online shopping has shown strong growth, the emergence of the first year of the 2 billion yuan market share. The future of group-buying is not a "group-buying oligarchy" era, nor is it a pattern of "ten thousand groups of chaos. Mason's Northwestern University alumnus Wang Qi-Heng put forward the group-buying 3.0. group-buying 3.0 is oriented to the industry rather than a single group-buying site. Groupbuying 3.0 will aggregate consumer demand to form virtual "groups", which will be formed on the groupbuying 3.0 platform like clouds of "cloud groups" with specific needs, which will be used by group-buying websites to obtain accurate users. Cloud Group Buying can be completed on the most suitable group-buying website on the Group Buying 3.0 platform. Cloud group-buying will maximize the rational allocation of social resources, improve social productivity and service consciousness. The 3.0 aims to build a group buying ecosystem of consumers, merchants, and group buying sites, making group buying a normal part of the future economic model.
XVI, the first public recall of the group-buying industry
The group-buying website, Tea Garden, publicly recalled Sony SONY's top-of-the-line/supervisory-grade in-ear headphones, EX90, and Wacoal's 123 bras, which were sold on December 9, 2010, as high quality imitations of the products. This is the first case of public recall in the group-buying industry after the group-buying network has taken the country by storm: the "high imitation door incident", marking the group-buying industry's determination to operate in good faith. The person in charge of the Tea Garden Network said: In addition to apologizing by phone, but also in the fastest possible time to refund consumers all the money to buy the product.
Seventeen, group-buying navigation network launched a group-buying navigation alliance
The difficulty of refunding has become a major pitfall in group-buying, due to the difficulty of refunding, the lack of consumer control over the quality of the group-buying, resulting in a surge in complaints. Some unscrupulous elements will take advantage of the situation and commit fraud under the guise of group buying and prepayment, causing great harm to the group buying industry and society. In order to solve the situation of consumer complaints, December 2, group-buying navigation network took the lead in the establishment of group-buying complaint area to help consumers defend their rights, and launched a group-buying navigation alliance for the joint shielding dishonest group-buying site, the consumer's welcome, buy the group network of the "unresolved complaints list" is expected to become a group-buying site by consumers! The company's newest product is a new version of its original product, which is now available for sale in the U.S. and Canada.
XVIII, "2010 domestic network group-buying industry credit investigation report" officially released
December 10, "2010 China's first group-buying integrity building summit" officially released the network group-buying industry, the first credit investigation report - "2010 domestic network group-buying industry credit investigation report"
The first group-buying industry credit investigation report, "2010 domestic network group-buying industry credit investigation report" officially released. The first credit investigation report of the online group-buying industry was released on December 10, 2010, which caused a strong reaction from the industry. This report is designed to allow industry authorities and consumers to understand the overall development of group-buying site status and credit status, the survey report is by the Internet Society of China Credit Evaluation Center and group-buying navigation network and other organizations **** with the composition of the joint group over a period of two months and completed. The report shows that the overall credit score of the group-buying industry is 63.3, with a grade of BBB, and the credit is generally on the lower side. The credit level of the industry varies greatly between the various group-buying websites and merchants.
Nineteen, the end of the year Jingdong churn group buying success or failure geometry
Following the Taobao, Tencent, Baidu, China Merchants Bank, Carrefour and other giants staring at group buying, near the end of the year Jingdong Mall has begun to test the waters of the group-buying industry. the evening of December 22, 2010, than the original plan to postpone the 2 days of the Jingdong group-buying on-line in a low-profile. Jingdong currently provides group-buying services mainly to catering food, entertainment and leisure activities and non-Jingdong goods in kind group-buying, and after the Spring Festival will be officially launched Jingdong Mall in the sale of goods group-buying, each category will have products to participate.
Twenty, "2010 domestic network group-buying industry statistics analysis" officially released
As of the end of 2010, the number of domestic group-buying site 2612. On average, there are 10.5 new group-buying websites in China every day, and 6.6 new group-buying websites are included in buytour.com every day. According to the statistics of BuyGroup.com, the total sales of the group-buying industry reached 2.5 billion yuan in 2010, far exceeding the 1 billion yuan expected at the beginning of 2010. The sales of only one group-buying website has already exceeded 500 million yuan, and the number of group-buying transactions in the last month of 2010 exceeded 4.16 million, which means that there were an average of 1.55 group-buying orders per second on group-buying websites nationwide. 2010 group-buying discounts averaged 3.1%, and the average price of group-buying transactions was 89 yuan. After the power giants cut in one after another, the group-buying market is unprecedentedly white-hot, and it is expected that the total sales of group-buying in 2011 will be as high as 30 billion yuan.