Operation: coffee + drinks + light meals
Area: 30 square meters
Initial capital investment: 100,000 yuan
Recovery time: 8 months
Opening a coffee shop brings Wang Hui the greatest sense of satisfaction is the freedom to open her own coffee shop with the joy of learning, petty cash, no worries, only happiness. Getting an idealized lifestyle with a small investment is what satisfies Wang Hui the most.
Coffee store sketch
30 square meters of exuberant freedom
Dream Traveler is not particularly conspicuous in the bar and coffee street in Weigongcun, and the words "Dream Traveler Cafe" are embedded in the simple white storefront. Walking into "Dream Traveler", I was surprised to find that although the decoration is simple, it has a special flavor of home, and is even more cozy and relaxing than home. The north wall is full of bookshelves, which are filled with all kinds of books, just like a small library, so guests can pick up a book and read it at any time. The east wall is the most unique, from the roof to the floor of the entire white wall is graffiti, all the guest's improvisation, painting, text, mostly related to emotions and life, Ms. Wang called the emotional outlet. A small dark wood bar sits in one corner of the west side, and it's a bit of a stretch to call it a bar, because it's so small, just as big as the cash register. On the wall behind the bar hangs a small wooden wine rack with more than ten kinds of wines, I think it is to save space. In addition to the south side of the big door, the rest of the part is all bright glass windows, the window sill is very low, the top fell all sorts of magazines, the place by the window only placed 2 small square table, only can sit 4 people, the whole room can accommodate more than ten people, it is really too small, but the air, light, sound here is more fascinating, hard to let go of, it feels like at home as easy and free.
"Dream Traveler" is only thirty square meters, fifteen or sixteen seats, daily business hours for 2:00 pm to 12:00 at night, three or four o'clock in the afternoon and after 9:00 pm is the peak business, all full. Many of the guests are engaged in the arts, and there are also students from Beijing TV stations and neighboring colleges and universities, as well as those recommended by friends.
To do business on your own, you have to learn to do the math.
Investment: "Dream Traveler" initially put 100,000 yuan, including rent of 40,000 yuan, equipment, staff wages, decoration, products and other costs. Of course, in the course of business there are often some intangible unexpected expenses, such as the purchase of related books. For example, a packet of medium and upper grade coffee beans weighing 1 catty, sold for about one or two hundred dollars, each packet of coffee beans can brew about 50 to 70 cups of coffee, a cup of coffee coffee beans cost about 3 yuan, in addition to rent, equipment investment, product investment, personnel expenses, utilities, etc. (did not take into account the factor of depreciation, such as depreciation of a larger amount should be taken into account).
Revenue: the pricing of each cup of coffee here is about 20 yuan, but also sells drinks and Western simple food. Coffee accounts for about 30% of turnover. There are about 40 visits a day, with a per capita spend of about 30 yuan.
Business approach
Coffee, cocktails, salon parties, accounting firms
You can see dozens of fancy coffees on the drink list of Dream Traveler, which is really surprising, and I didn't expect that such a small store of 30 square meters would be able to make so many different flavors of coffee.
Initially Wang Hui was through the Internet query, the purchase of coffee equipment and products, and slowly know more suppliers, a comprehensive comparison of the best and the use of the coffee shop and equipment suppliers will provide relevant free training. In order to ensure the freshness of the coffee, each time only into 1 to 2 bags of coffee beans (1 kg per bag).
It's not enough to just close the door and learn, it's also important to go out and experience, to see the most moody and distinctive coffee shops, to taste the most authentic variety of fancy coffees, and to sip the prettiest and most delicious cocktails. It's invariably more expensive, but it's very rewarding.
In order to increase its popularity, Dream Traveler contacted the neighboring universities and colleges and organized some promotional activities, such as salon party activities, book reading activities, screenings of the latest movies, international students' clubs, etc., which had a good effect.
In terms of finances, Dream Traveler has found an accounting firm to handle its accounts and taxes for it, at a monthly cost of $300 to $400, which is much less than the cost of hiring an accountant.
Beginning of this year, "Dream Traveler" opened its North University store. The newly opened "dream traveler" business area of about 150 square meters, is a coffee + drinks + simple meals integrated coffee shop, investment of about 400,000, is currently in the trial stage.
Investment advice
Don't bet all your money on it
You can see that Ms. Wang believes that although the franchise is relatively less worrying, but the store site is located in the commercial area, the target consumer group is mostly white-collar workers, the rent is more expensive, the decoration requirements are higher, so that the overall cost of investment has increased, so the first time you start a business, and the capital is not much, it is not appropriate to choose a franchise. Choose to join the business. The most important thing is to open a store to do business is the mindset, accurate positioning on the basis of confidence in the prospects for development, can not be in a hurry, blindly adjust the business strategy. Operating a coffee shop is a good wish, but there should be sufficient psychological preparation to step by step towards success. So to have a relaxed mindset, don't bet your entire fortune on it.
Investing in a coffee shop carries a certain amount of risk, and while business characteristics and strategy are important, site selection and store decoration are also crucial.
Shaw said the success of the coffee franchise is 70 percent dependent on the accuracy of site selection. Because Beijing prohibits the opening of restaurants in residential buildings, so generally should try to be in the city, towns and cities, the junction of old and new districts, commercial streets, and although not busy, but does have the potential for development of the lot. The best results are achieved by choosing street-level commercial buildings and office buildings where the shopping and consumption population is concentrated. In addition, some of the large emerging neighborhoods near the shopping district of the commercial street, is also suitable for opening a coffee shop.
Coffee stores generally require very convenient transportation, preferably at intersections, "L" side (i.e., right-angled corners) or "M" side (round or oval corners). In addition, in order to effectively attract customers, the store is generally best to choose the first floor, if you choose the second floor must have independent access.
Shaw also reminded investors that the coffee shop's occupancy rate, table turnover, and factors such as climate and festivals have a large impact on revenue. Special attention should be paid to the fact that most people still do not have the habit of drinking coffee, while the coffee shop consumption is relatively high, mainly for the higher income white-collar class, is a "narrow" consumption, so should pay attention to the store's decorative style and cultural atmosphere, pay attention to capture the consumer's psychology.
■Costs
300 square meters of coffee shop start-up capital of about 800,000 yuan
On the Island Coffee, for example, to open a standard 300-400 square meters of coffee shop, start-up capital of about 800,000-1 million yuan.
Specifically, it includes: 4 years***200,000 yuan franchise fee, 50,000 yuan deposit, standard 1200 yuan/square meter renovation fee (the engineering department of the island is responsible for guiding the renovation), equipment costs 80,000-100,000 yuan (including kitchen facilities such as coffee machines, grinders, water treatment equipment, audio, air conditioning, cash register system and other fixed assets and facilities), furniture 60,000-100,000 million to 100,000 yuan (such as bar, sofa, tables and chairs, etc.), outdoor advertising 30,000 to 50,000 yuan. In addition, it is also necessary to set aside part of the working capital to maintain the operation of the store.
There is another answer for reference
A friend introduced the house, 50,000 a year
I did not use too flashy decoration, I'm in a small city, only 20,000
Equipment used 20,000
About 100,000